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Digital Marketing Director Resume Example

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DIGITAL MARKETING DIRECTOR
Summary

Self-motivated offering over 9 years of experience in this new and ever-changing field. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.

Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.

Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities.

Results-focused professional with strength in many facets wearing many hats in the digital marketing workplace.. Proactive leader with strengths in communication and collaboration. Proficient in leveraging Paid Ads through out all social media platforms and knowledge to promote exceptional campaigns. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

Skills
  • Project management
  • Content strategy
  • Industry trend understanding
  • Keyword research
  • Blogging
  • KPI monitoring
  • SEO strategy development
  • Google Analytics
  • Client relationship management
  • Google Analytics expertise
  • SEO experience
  • Facebook Ads
  • Google Ads
  • Organic Social Media Campaigns
  • CRM Management
  • Instagram Ads
  • WordPress
  • Copywriting
  • Link building
Experience
08/2017 to 10/2020
Digital Marketing DirectorLocalSave － Deerfield Beach, FL
  • Managed customer digital marketing strategies to meet client goals and objectives.
  • Wrote and uploaded blog posts and articles to drive traffic to client sites.
  • Tracked website analytics and reported findings to clients.
  • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
  • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
  • Developed and implemented strategic, social media marketing plan.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
  • Analyzed market data to determine and target key audience or segments.
  • Managed client accounts, including addressing inquiries and applying feedback to meet customer needs.
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
  • Improved short- and long-term digital marketing strategies.
  • Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
  • Grew organic search traffic for clients by implementing a plethora of initiatives.
  • Audited website performance each client to make positive adjustments to marketing plans.
  • Created paid ads for clients to run on Facebook, Google, Instagram, Twitter, and Youtube platforms, achieving top-notch ROI.
  • HootSuite daily scheduling of social media platform posting for clients, analytic, and ads management on social media platforms.
  • HubSpot CRM management.
  • Served as main point of contact for clients, answering questions and responding to messages.
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
07/2015 to 07/2017
Coral Springs Auto Mall Social Media Director － Coral Springs, FL
  • Utilized best practices for SEO to boost the social media program's visibility and organic growth.
  • Developed social media content and scheduled posts to coincide with target audience usage.
  • Managed the organization's social media presence by posting messages, answering posts and monitoring conversations.
  • Rolled out social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Crafted well-written, entertaining and informative blog posts weekly, which increased traffic and readership.
  • Community involvement via events hosting and attending.
  • Developed ROI-driven online and social media strategies.
  • Devised results-driven strategies and roadmaps based on clients' needs.
  • Verified consistency in content and tone to optimize social media accounts.
  • Produced blog posts, pay-per-click ads and promotional content.
  • Wrote social media content to increase engagement with customers.
  • Spearheaded creation of blogs and social media content.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Developed marketing content and online fliers, which drew in new clientele and enabled to reach new clients.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Worked closely and extensively with teams from advertising, production, online marketing and management teams to ensure campaigns were perfectly timed.
  • Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
  • Out of the box Automotive social media blast and campaigns.
  • Online reputation management.
08/2012 to 10/2015
Social Media ManagerRecordShred － Fort Lauderdale, FL
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
  • Managed client accounts, including addressing inquiries and applying feedback to meet customer needs.
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
  • Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
  • Performed competitor analysis to identify high-value keyword and backlink options.
  • Improved short- and long-term digital marketing strategies.
  • Created paid ads for dealerships to run on Google and Facebook Ads platforms, achieving maximumROI.
  • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
  • Identified trends through assessment of competitor activities.
  • Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
  • Event coordination and promotion.
Education and Training
06/1998
Bachelor of Science: Computer Information And SciencesFlorida Atlantic University － Boca Raton, FL
06/1992
Diploma Piper High School － Sunrise , FL
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Resume Overview

Companies Worked For:

  • LocalSave
  • Social Media Director
  • RecordShred

School Attended

  • Florida Atlantic University
  • Piper High School

Job Titles Held:

  • Digital Marketing Director
  • Coral Springs Auto Mall
  • Social Media Manager

Degrees

  • Bachelor of Science : Computer Information And Sciences
    Diploma

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