Dynamic Marketing Professional with 5 years of experience designing product vision and global market strategies.
Project planning and development
Customer Relationship Management (CRM)
Online and mobile consumer marketing tools
Creative and innovative
September 2014-CurrentDigital Marketing Coordinator | Firestone Industrial Products | Indianapolis, IN
Develop digital strategies across all social mediums which includes: Create content to drive engagement resulting in a 30% increase in engagement
Developed social KPI's Discover new mediums of advertising based on competitor benchmarking and consumer data
Launched Instagram, YouTube and email marketing campaigns Collaborate with other business units for strategy alignment and leverage of target
Managed digital assets website changes and enhancements including all QA testing Act as a liaison between vendors, IT and the business Salesforce.com System administrator Meet with global cross functional teams to gather requirements for system usage to ensure needs and process requirements were met Developed a change management and reporting process including Key Performance Indicator reporting Act as a liaison between vendors IT and the business.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Directed and coordinated marketing activities and policies to promote products and services.
Coordinated and participated in promotional activities and trade shows.
Collaborated with developers, advertisers and production managers to market products and services.
Identified value propositions and key messages for all of the company's marketing campaigns.
Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Recommended process and systems improvements such as [Improvement description].
Assessed vendor products and maintained positive vendor relations.
Conducted usability testing and post-deployment evaluations to measure user experience success.
Completely updated and redesigned user experience for [Industry] company website.
Identified and eliminated website bugs to improve user experience.
Designed print and marketing initiatives for all website properties.
Created standard operating procedures.
Developed first-rate training programs.
Prepared monthly reports for upper management including P&L and sales trends.
May 2012-May 2014Merchandise Specialist | Gap Inc./Old Navy | Indianapolis, IN
Drove 3.5 million dollar business through
Educated employees on new merchandise during seasonal workshops.
Answered customer questions regarding store merchandise, department information and pricing.
Trained and served as a peer coach for new sales associates.
Managed staff of [Number] sales associates, [Number] team leaders and [Number] assistant managers.
Increased profits through effective sales training and troubleshooting profit loss areas.
Examined merchandise to verify that it was correctly priced and displayed.
May 2011Bachelor of Science: Saint Mary's College, Dame, IN
Emphasis in Marketing and Management Information Systems
VOLUNTEER ACTIVITIES Ronald McDonald House of Indiana Young Professionals Board Saint Mary's College Dance Marathon Children's Miracle Network Executive of Corporate Sponsorship and Incentives Executive Chair