Digital Marketing Coordinator Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Websites, Portfolios, Profiles
Professional Summary
Dynamic Marketing Professional with 5 years of experience designing product vision and global market strategies.
Work History
Digital Marketing Coordinator, 08/2014 to Current
Quantic School Of Business And TechnologyWashington, DC,
  • Develop digital strategies across all social mediums which includes: Create content to drive engagement resulting in a 30% increase in engagement
  • Developed social KPI's Discover new mediums of advertising based on competitor benchmarking and consumer data
  • Launched Instagram, YouTube and email marketing campaigns Collaborate with other business units for strategy alignment and leverage of target
  • Managed digital  assets website changes and enhancements including all QA testing Act as a liaison between vendors, IT and the business System administrator Meet with global cross functional teams to gather requirements for system usage to ensure needs and process requirements were met Developed a change management and reporting process including Key Performance Indicator reporting Act as a liaison between vendors IT and the business.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Coordinated and participated in promotional activities and trade shows.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Identified value propositions and key messages for all of the company’s marketing campaigns.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Recommended process and systems improvements such as [Improvement description].
  • Assessed vendor products and maintained positive vendor relations.
  • Conducted usability testing and post-deployment evaluations to measure user experience success.
  • Completely updated and redesigned user experience for [Industry] company website.
  • Identified and eliminated website bugs to improve user experience.
  • Designed print and marketing initiatives for all website properties.
  • Created standard operating procedures.
  • Developed first-rate training programs.
  • Prepared monthly reports for upper management including P&L and sales trends.

Merchandise Specialist, 04/2012 to 04/2014
PetcoElko, NV,
  • Drove 3.5 million dollar business through
  • Educated employees on new merchandise during seasonal workshops.
  • Answered customer questions regarding store merchandise, department information and pricing.
  • Trained and served as a peer coach for new sales associates.
  • Managed staff of [Number] sales associates, [Number] team leaders and [Number] assistant managers.
  • Increased profits through effective sales training and troubleshooting profit loss areas.
  • Examined merchandise to verify that it was correctly priced and displayed.

Bachelor of Science: , Expected in May 2011
Saint Mary's College - Dame, IN
  • Emphasis in Marketing and Management Information Systems
Additional Information
  • VOLUNTEER ACTIVITIES  Ronald McDonald House of Indiana Young Professionals Board Saint Mary's College Dance Marathon Children's Miracle Network Executive of Corporate Sponsorship and Incentives Executive Chair
  • Strategic thinker
  • Project planning and development
  • Procedure development
  • Web management
  • Customer Relationship Management (CRM)
  • Digital Marketing
  • Social Media
  • Online and mobile consumer marketing tools
  • Creative and innovative

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Resume Overview

School Attended
  • Saint Mary's College
Job Titles Held:
  • Digital Marketing Coordinator
  • Merchandise Specialist
  • Bachelor of Science

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