Digital Content Manager Resume Example
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DIGITAL CONTENT MANAGER
Professional Summary
Skills
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Work History
Digital Content Manager01/2002 to 11/2018
Tegna – Toledo , OH
Tegna – Toledo , OH
- Created annual and monthly marketing strategies for local and global teams.
- Tested social and digital campaign designs, provided analytics data to marketing teams and management.
- Developed and launched e-commerce product pages and led the content translation process for global markets.
- Provided art direction for creative teams and agencies.
- Produced guidelines and provided direction for social, e-commerce, audio, video and print content.
- Enhanced collaboration between local and global marketing teams by updating file sharing and digital asset management systems.
- Delivered 127 websites.
- Planned and launched email campaigns, using Mailchimp, Iterable and MyEmma platforms.
- Delivered digital campaigns, using Adobe Experience Manager and Riversand platforms.
- Launched and monitored social media campaigns, using Percolate, Iterable and SocialBakers platforms.
- Analyzed campaign results and traffic patterns using Google Analytics.
- Designed email and social media content, using Adobe PhotoShop, Illustrator and InDesign.
- Provided the marketing team Excel analytics charts and PowerPoint analytical presentations.
- Launched global automated digital content service for Stanley Black & Decker (SBD) ecommerce platforms, resulted by a 43% increase in traffic and 15% increase in sales during the first six months of the content A/B testing and development.
- Expanded the system to all SBD remote markets, trained the regional marketing teams and agencies on the system functions.
- Designed brand communication standards for the Stanley, DeWalt, Irwin and Black+Decker labels, resulted by standardized campaign deliverables production globally in all the 27 regions where the company has marketing teams present.
- Also resulted by 35% reduction in content development cost.
- Trained the remote marketing teams and agencies on SBD digital creative process, brand campaign assets, design style and the content system functionalities.
- Designed and implemented a cloud-based digital asset management system to encourage wider collaboration between the Stanley Black & Decker regional creative departments and the industry-influencer content producers.
- Resulted by 20% increase in social media campaigns impressions and 35% decrease in new marketing assets production cost.
Creative Manager10/2015 to 10/2018
Medtronic Inc. – Armonk , NY
Medtronic Inc. – Armonk , NY
- Created and A/B tested digital content for brand and product launch campaigns.
- Enhanced influencer-generated content production by opening access to client's digital assets, resulted by 28% increase in social media campaigns impressions.
- Provided creative direction and brand insights to designers, agencies, photographers, video producers, trade show management teams andindustry influencers for content production.
- Introduced gender-neutral, race-neutral and preference-neutral content for agency clients marketing campaigns and their trade partners marketing initiatives.
- Produced social content.
Brand Manager09/2013 to 09/2015
Seacoast National Bank – Saint Petersburg , FL
Seacoast National Bank – Saint Petersburg , FL
- Produced and A/B tested global campaign layouts, imagery, copy, video and 3D product imagery for Beats by Dr.
- Dre social media e-commerce and email campaigns.
- Developed and produced digital content for the Beats by Dr.
- Dre global marketing campaigns for the brand's merger with Apple.
- Designed and delivered communication materials for digital, print collateral, trade show, social media, e-commerce and product launch initiatives.
- Introduced the Apple brand guidelines to all Beats By Dr.
- Dre campaign visuals: packaging, print collateral materials, social media, email and e-commerce content designs.
- Created a digital asset management system to merge the Beats By Dr.
- Dre creative assets with Apple's global file sharing systems.
- Trained the local creative teams and global agencies on the system functionalities.
Senior Creative Services Manager03/2008 to 09/2013
SKECHERS, Digital, Brand And Communications – City , STATE
SKECHERS, Digital, Brand And Communications – City , STATE
- Produced campaign layouts and imagery for the Skechers web, social, email and e-commerce platforms.
- Produced over 3500 product images and 16 seasonal campaigns annually.
- Developed and implemented a digital asset management system to accommodate all Skechers product photography and campaign design visuals, resulted by 83% cost reduction in digital assets storage and file sharing fees.
- Enhanced collaboration between Skechers e-commerce and retail partners by aligning content production schedules and priorities and by providing a new file sharing platform for the creative production teams.
- Produced weekly print collateral materials for Skechers and retail partners.
Education
Bachelor's degree: Business Administration and MarketingUniversity of Technology-
City
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Resume Overview
School Attended
- University of Technology
Job Titles Held:
- Digital Content Manager
- Creative Manager
- Brand Manager
- Senior Creative Services Manager
Degrees
- Bachelor's degree : Business Administration and Marketing
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