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Digital Content Manager Resume Example

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DIGITAL CONTENT MANAGER
Professional Summary
Skills
  • Mailchimp, Social Bakers, Iterable, MyEmma, HubSpot. Word, Excel, PowerPoint, Outlook, Google Analytics, Riversand. Trello, Jira, Evernote, Box, DropBox and Slack. Adobe PhotoShop, InDesign and Illustrator. Adobe Experience Manager, WordPress.
  • 3D, Presentations
  • Adobe, PR
  • Adobe PhotoShop, Problem-solving skills
  • Apple, Project management
  • Art direction, Retail
  • Asset management, Russian
  • Agency, Sales
  • Audio, Spanish
  • Automation, Translation
  • Charts, Verbal communication
  • Content development, Video
  • Content, Video editing
  • Cost reduction, Websites
  • Creative direction, Written
  • Client
  • Clients
  • Direction
  • E-commerce
  • Ecommerce
  • Email
  • Fluent in English
  • Fast
  • Global marketing
  • Google Analytics
  • Graphic design
  • Illustrator
  • InDesign
  • Marketing strategies
  • Marketing strategy
  • Marketing
  • Materials
  • Access
  • Excel
  • Outlook
  • PowerPoint
  • Word
  • Packaging
  • Photography
  • Portuguese
Work History
Digital Content Manager01/2002 to 11/2018
STANLEY BLACK & DECKER – Miramar, FL
  • Created annual and monthly marketing strategies for local and global teams.
  • Tested social and digital campaign designs, provided analytics data to marketing teams and management.
  • Developed and launched e-commerce product pages and led the content translation process for global markets.
  • Provided art direction for creative teams and agencies.
  • Produced guidelines and provided direction for social, e-commerce, audio, video and print content.
  • Enhanced collaboration between local and global marketing teams by updating file sharing and digital asset management systems.
  • Delivered 127 websites.
  • Planned and launched email campaigns, using Mailchimp, Iterable and MyEmma platforms.
  • Delivered digital campaigns, using Adobe Experience Manager and Riversand platforms.
  • Launched and monitored social media campaigns, using Percolate, Iterable and SocialBakers platforms.
  • Analyzed campaign results and traffic patterns using Google Analytics.
  • Designed email and social media content, using Adobe PhotoShop, Illustrator and InDesign.
  • Provided the marketing team Excel analytics charts and PowerPoint analytical presentations.
  • Launched global automated digital content service for Stanley Black & Decker (SBD) ecommerce platforms, resulted by a 43% increase in traffic and 15% increase in sales during the first six months of the content A/B testing and development.
  • Expanded the system to all SBD remote markets, trained the regional marketing teams and agencies on the system functions.
  • Designed brand communication standards for the Stanley, DeWalt, Irwin and Black+Decker labels, resulted by standardized campaign deliverables production globally in all the 27 regions where the company has marketing teams present.
  • Also resulted by 35% reduction in content development cost.
  • Trained the remote marketing teams and agencies on SBD digital creative process, brand campaign assets, design style and the content system functionalities.
  • Designed and implemented a cloud-based digital asset management system to encourage wider collaboration between the Stanley Black & Decker regional creative departments and the industry-influencer content producers.
  • Resulted by 20% increase in social media campaigns impressions and 35% decrease in new marketing assets production cost.
Creative Manager10/2015 to 10/2018
HMC AGENCY – Miami, FL
  • Created and A/B tested digital content for brand and product launch campaigns.
  • Enhanced influencer-generated content production by opening access to client's digital assets, resulted by 28% increase in social media campaigns impressions.
  • Provided creative direction and brand insights to designers, agencies, photographers, video producers, trade show management teams and industry influencers for content production.
  • Introduced gender-neutral, race-neutral and preference-neutral content for agency clients marketing campaigns and their trade partners marketing initiatives.
  • Produced social content.
Brand Manager09/2013 to 09/2015
APPLE – Culver City, CA
  • Produced and A/B tested global campaign layouts, imagery, copy, video and 3D product imagery for Beats by Dr.
  • Dre social media e-commerce and email campaigns.
  • Developed and produced digital content for the Beats by Dr.
  • Dre global marketing campaigns for the brand's merger with Apple.
  • Designed and delivered communication materials for digital, print collateral, trade show, social media, e-commerce and product launch initiatives.
  • Introduced the Apple brand guidelines to all Beats By Dr.
  • Dre campaign visuals: packaging, print collateral materials, social media, email and e-commerce content designs.
  • Created a digital asset management system to merge the Beats By Dr.
  • Dre creative assets with Apple's global file sharing systems.
  • Trained the local creative teams and global agencies on the system functionalities.
Senior Creative Services Manager03/2008 to 09/2013
SKECHERS, Digital, Brand and Communications – Manhattan Beach, CA
  • Produced campaign layouts and imagery for the Skechers web, social, email and e-commerce platforms.
  • Produced over 3500 product images and 16 seasonal campaigns annually.
  • Developed and implemented a digital asset management system to accommodate all Skechers product photography and campaign design visuals, resulted by 83% cost reduction in digital assets storage and file sharing fees.
  • Enhanced collaboration between Skechers e-commerce and retail partners by aligning content production schedules and priorities and by providing a new file sharing platform for the creative production teams.
  • Produced weekly print collateral materials for Skechers and retail partners.
Education
Bachelor's degree: Business Administration and MarketingUniversity of Technology- Tallinn
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Resume Overview

Companies Worked For:

  • STANLEY BLACK & DECKER
  • HMC AGENCY
  • APPLE
  • SKECHERS, Digital, Brand and Communications

School Attended

  • University of Technology

Job Titles Held:

  • Digital Content Manager
  • Creative Manager
  • Brand Manager
  • Senior Creative Services Manager

Degrees

  • Bachelor's degree : Business Administration and Marketing

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