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Demand Generation Manager Resume Example

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DEMAND GENERATION MANAGER
Professional Summary

Dynamic and creative Digital Marketing and Demand Generation Manager with a track record of success delivering marketing programs on both regional and global scales. Proven history of success in strategic market planning, organizational leadership and project management with specialized experience in demand generation, multi-touch campaign design, new product rollout, business acquisition and market expansion. A collaborative leader with excellent cross-functional team building, communication and productivity improvement skills. Fluent in English and Portuguese with conversational Spanish abilities.

Experience
06/2014 to Current
Demand Generation ManagerNeurogym - San Diego, CA

Neurogym is a leading provider of brain transforming technology, products and services to help individuals and corporations maximize performance and potential. Senior Operating executive with full responsibility for strategic planning and tactical execution of integrated demand generation and marketing campaigns for products with $6.5M annual revenue.  

  • Strategize and implement continuous improvement measures for marketing and campaign campaigns to maximize performance and profitability.
  • Collaborate cross-functionally on project management and planning, resource allocation, risk management, monitoring and communication of results.
  • Manage vendor relationships and external project teams through contract negotiation, tracking and metrics.
  • Provide sales team cadence and consistent flow of qualified leads through spearheading a demand generation marketing automation structure for business products.
  • Utilize multi-touch and innovative online and offline marketing strategies in design and implementation of automated demand generation marketing campaign funnels.
12/2013 to 05/2014
Demand Generation Marketing Manager, Marketing Applications DivisionTeradata - San Diego, CA

Teradata is a global leader in analytic data platforms and marketing and analytic applications with $2.6B in annual revenue. Managed P&L for a $1M budget in development and execution of digital, omni-channel awareness and demand generation marketing campaigns. 

  • Planned and executed marketing activities, lead generation campaigns and tactics to meet scope, time, budget and quality expectations.
  • Strategized, planned and executed an end-to-end demand generation campaign to increase sales leads 44% and increase marketing qualified leads by 69% in Q1 2014 over 2013.
  • Collaborated with Product Marketing, Insides and Field Sales, Digital, Events, Marketing Operations and Content teams to meet individual internal client needs.
04/2010 to 08/2013
Senior Marketing ManagerEnviance - Carlsbad, CA

Enviance is a market leader in environmental ERP systems with $25M in annual revenue, helping companies worldwide manage environmental compliance. Managed branding, communication, events and online and offline marketing campaigns. 

  • Developed, executed and managed marketing and lead generation programs through thought leadership, driving sales leads and supporting sales operations.
  • Implemented the company's most successful lead generation campaign to increase sales leads a record 60%.
  • Increased contacts database over 250% through implementing touch points with prospects and existing customers including automation, segmentation and nurturing lead programs.
  • Developed and implemented a lead qualification and conversion metrics process to increase efficiency of sales pipeline management process and improve sales and account retention.
04/2006 to 03/2010
Marketing and Operations ManagerSpeak 2 Leads - San Diego, CA

Speak 2 Leads is a global provider of Internet lead response management products for small- and medium-sized businesses with annual revenue of $1M. Full responsibility for strategic planning, marketing and operational management of online marketing campaigns, client services, product development and financials. 

  • Supported cross-functional team leadership, recruitment, training and development for five managerial direct reports across Sales, Marketing, Client Services and Accounting.
  • Increased company revenue by 200% and profit by 300% from 2006 to 2010 through replacing contractors, renegotiating agreements and eliminating unprofitable services.
  • Improved sales pipeline efficiency and client acquisition rate by 65% from 2006 to 2010 through defining goals and creating sales KPIs to ensure maximum performance.
  • Spearheaded development and market launch of a new emerging technology solution leading to creation of the company's best-ever product offering with 80% profit margin and 40% of the company's revenue in 2009.
  • Led initiatives to position company as a forerunner in the lead conversion market with increased brand awareness across several vertical markets.
  • Elected to the Board of Directors.
Education
Certificate: Global Strategy and ManagementUniversity of San Diego - San Diego, CA
BS: Business AdministrationUniversidade Federal do Estado de Santa Catarina - Florianopolis, Brazil
Professional Affiliations
  • American Marketing Association (AMA), San Diego Chapter
  • San Diego AD Club
Core Competencies

B2B Marketing and Demand Generation: Proficient with strategic planning and execution of multiple inbound and outbound marketing and advertising campaigns including digital and online media, data-driven, email, webinar, social media, affiliate

Lead Generation: Utilize list acquisition, segmentation, conversion, A/B testing and go-to-market strategies to qualify leads for sales enablement.

Content Development: Skilled in website design using web analytics (SEO, SEM, PPC) to develop appropriate content for target audiences.

Financial Acumen: Proficient with financial statement analysis, P&L management and forecasting.

Relationship Building: An expert at fostering relationships and bridging gaps between marketing and sales teams to increase qualified leads and closed sales.

Software: Familiar with Dreamweaver, Adobe Acrobat, WordPress, SalesForce CRM, InfusionSoft, Aprimo, ExactTarget, Eloqua, Marketo, Hupspot and Microsoft Office Suite.

Core Accomplishments
  • Developed and executed new marketing and demand generation strategies and campaigns for Neurogym to drive increase in sales leads by 149% and revenue growth of 80% through accelerating new business acquisition.
  • Realigned Enviance marketing efforts with implementation of inbound and lead generation programs to increase sales leads by over 500% from 2010 to 2012.
  • Increased sales and increased efficiency of sales pipeline management for Enviance through implementing a company lead qualification and conversion metrics process across marketing, inside sales, field sales and account management teams.
  • Improved relationships between Speak 2 Leads marketing and sales departments through qualification, scoring and conversion techniques to drive lead generation by over 1000%, client growth by 65% and revenue by 80%.
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Resume Overview

Companies Worked For:

  • Neurogym
  • Teradata
  • Enviance
  • Speak 2 Leads

School Attended

  • University of San Diego
  • Universidade Federal do Estado de Santa Catarina

Job Titles Held:

  • Demand Generation Manager
  • Demand Generation Marketing Manager, Marketing Applications Division
  • Senior Marketing Manager
  • Marketing and Operations Manager

Degrees

  • Certificate : Global Strategy and Management
    BS : Business Administration

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