Demand Generation Manager Resume Example

Teradata is a global leader in analytic data platforms and marketing and analytic applications with $2.6B in annual revenue. Managed P&L for a $1M budget in development and execution of digital, omni-channel awareness and demand generation marketing campaigns. 

• Planned and executed marketing activities, lead generation campaigns and tactics to meet scope, time, budget and quality expectations.
• Strategized, planned and executed an end-to-end demand generation campaign to increase sales leads 44% and increase marketing qualified leads by 69% in Q1 2014 over 2013.
• Collaborated with Product Marketing, Insides and Field Sales, Digital, Events, Marketing Operations and Content teams to meet individual internal client needs.

Enviance is a market leader in environmental ERP systems with $25M in annual revenue, helping companies worldwide manage environmental compliance. Managed branding, communication, events and online and offline marketing campaigns. 

• Developed, executed and managed marketing and lead generation programs through thought leadership, driving sales leads and supporting sales operations.
• Implemented the company's most successful lead generation campaign to increase sales leads a record 60%.
• Increased contacts database over 250% through implementing touch points with prospects and existing customers including automation, segmentation and nurturing lead programs.
• Developed and implemented a lead qualification and conversion metrics process to increase efficiency of sales pipeline management process and improve sales and account retention.

Speak 2 Leads is a global provider of Internet lead response management products for small- and medium-sized businesses with annual revenue of $1M. Full responsibility for strategic planning, marketing and operational management of online marketing campaigns, client services, product development and financials. 

• Supported cross-functional team leadership, recruitment, training and development for five managerial direct reports across Sales, Marketing, Client Services and Accounting.
• Increased company revenue by 200% and profit by 300% from 2006 to 2010 through replacing contractors, renegotiating agreements and eliminating unprofitable services.
• Improved sales pipeline efficiency and client acquisition rate by 65% from 2006 to 2010 through defining goals and creating sales KPIs to ensure maximum performance.
• Spearheaded development and market launch of a new emerging technology solution leading to creation of the company's best-ever product offering with 80% profit margin and 40% of the company's revenue in 2009.
• Led initiatives to position company as a forerunner in the lead conversion market with increased brand awareness across several vertical markets.
• Elected to the Board of Directors.