Charitable Donations Manager Resume Example

• Composed email campaigns, managed frequency, tracked and reported results, and assisted in developing email forecasts and building mailing response models.
• Applied knowledge of best practices and previous campaign performance to optimize campaigns to achieve traffic and revenue metrics including CTR, open rates, engagement and conversion.
• Consistently achieved above industry averages on delivery, open rates and CTRs.
• Increased traffic to message boards by 35% over a one year period, resulting in significant ad revenue for the company.

Owned marketing strategy, launch implementation and lifecycle management for segment of online brokerage company. Influenced direction of future product portfolio. 

• Designed and launched new online Mutual Fund Center which resulted in a 65% increase in mutual fund assets over a 7-month period; included creation of website content, marketing materials, print ads, press releases, customer emails and direct mail. 
• Primary contact for media vendors and outsourced marketing/ad agency.
• Collaborated with money market partner on co-marketing activities that resulted in a 55% increase in money market assets over an 11-month period.
• Managed launch of wireless trading service, developing marketing collateral, training materials, and promotions to maximize penetration of customer base.
• Developed and launched Electronic Funds Transfer Service to enable customers to utilize direct deposit, periodic mutual fund investing and seamless fund transfers.

• Developed and implemented business plan outlining budgets, strategic and tactical marketing plans, competitive intelligence, revenue forecasts, product positioning, sales strategy, pricing models, on-line content, media plan and direct/channel marketing components for new and existing product lines.
• Prepared strategy and collaborated with in-house agency on design of marketing materials for new product launches and managed execution.
• Designed and administered sales incentive programs and product training events for sales force and channel partners.
• Demonstrated product features and benefits to customers and third party partners at national trade shows.

Results: 

• Exceeded aggressive revenue targets for mature product line.
• Successfully managed annual marketing budget and implemented 100% of planned marketing programs within tight deadlines and budgetary constraints.
• Recognized by Field Sales and customers for creative and innovative approaches to marketing products.
• Established positive rapport with Sales, customers, press, analysts and channel partners to maximize product sales.