Category / Marketing Manager Growth-focused Category Manager and Marketing Manager with a record of success delivering consistent year-over-year growth as the leader of purchasing, marketing, and merchandising strategies. Recognized for category expertise, vendor relationship management, and a commitment to customer service that results in long-term retention. Areas of Expertise - PURCHASING & PROCUREMENT Category Development & Growth Inventory Management Strategic Partnerships Marketing & Merchandising Business Development Forecasting & Analysis Assortment Planning Financial Analysis & Planning Contract Negotiation Budgeting & Cost Control Stakeholder & Vendor Relations Career Highlights - Recognized category expert for leading retailers and distributors, including Sam's Club and Safeway. Hard-hitting negotiator enhancing profit margins by securing cost savings and growing distribution channels. Sales driver delivering consistent year-over-year growth through successful marketing and promotions strategies.
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Point of Sale (POS) Systems | Electronic Data Interchange (EDI) Systems
THE NORTH WEST COMPANY, INTERNATIONALBellevue, WACategory Manager
Direct strategy and operations to grow sales across the Confection, Non-Food, and Health and Beauty categories.
Spearhead marketing tests, merchandising strategies, pricing structures, and competitor/market research to drive brand and category growth.
Maximize profits by controlling budget, inventory, and loss.
Key Accomplishments: Deliver an 5 - 10% increase in every category by developing marketing and merchandising plans in response to industry and consumer trends.
Optimize sales and drive customer retention by planning and executing marketing tests, and documenting tests to identify best practices for future improvements.
Control cost and contain merchandising expenses below budget by implementing purchasing strategies to deliver greater profit margins.
Leverage the selling power of influencers by cultivating close partnerships with agencies and internal partners, and by supervising their campaigns and initiatives.
Drive the successful launch and sale of new products by creating create custom supplier content that effectively targets customers based on previous purchase behavior.
VARIOUS COMPANIESLynnwood, WAOwner - Vice President
Founded, developed, and directed the operations of several successful restaurants, with total oversight of financial functions and profit performance.
Led sales and marketing strategy, and grew a wide customer and industry network to achieve year-over-year growth.
Continuously improved business efficiency and productivity by identifying opportunities to reduce cost, maximize profits, and optimize operations, including inventory management strategies.
Key Accomplishments: Analyzed sales and advertising data to recognize and implement increasingly effective promotional initiatives.
Forged strong business partnerships by collaborating on business strategies and sustaining clear and effective lines of communication.
Achieved customer loyalty and long-term satisfaction by proactively identifying and resolving issues, comprehensively meeting customer needs, and delivering quality customer service.
SAM'S CLUBSeattle, WARegional Buyer
Grew category sales 24% across all product categories by leading successful product marketing and merchandising strategies.
Enhanced profitability and expanded the program by creating models for category placements.
Cultivated a customer-focused culture to strengthen client and network relationships, resulting in greater retention and sales revenue.
COST U LESSBellevue, WACategory Manager
Achieved 32% growth in both Grocery and Health & Beauty categories.
Recognized as a Category Expert by vendors, with expertise spanning pricing, consumer and industry insights, and promotion and merchandising strategies.
Built and developed a talented team of two buyers and one clerk, utilizing performance management and review to enhance team skills and productivity.
Education and Training
SEATTLE PACIFIC UNIVERSITYSeattle, WAMaster of Business Administration (MBA)
REGIS UNIVERSITYDenver, COBachelor of Arts (BA): Business AdministrationBusiness Administration
EDMONDS COMMUNITY COLLEGEEdmonds, WAAdvanced Paralegal Degree
Activities and Honors
Relationship Selling (12-hour seminar), Dr. Orv Owens | Effective Interviewing (15-hour seminar), Dr. Orv Owens
Level III Certification, Professional Ski Instructors of America
advertising, business strategies, Electronic Data Interchange, EDI, inventory management, market research, marketing strategy, merchandising, product marketing, purchasing, sales