category manager resume example with 9+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • CPG professional with extensive experience in Category Development & Strategy
  • Expertise in using multiple data sources, translating into actionable shopper and category insights and delivering through excellent storytelling skills
  • A collaborative influencer with experience in quantitative and qualitative research to help business uncover ‘why' shoppers behave the way they do
  • A result oriented professional with commercial responsibility of selling to Australia’s largest retailers Coles and Woolworths who account for 65% of total grocery business
  • Proficient in project management with a track record of successful project delivery.
  • Market Research Analysis
  • Market Trends Analysis
  • Category Management
  • Syndicated Data (IRI, Nielsen, Panel)
  • Microsoft Office
  • Tableau
  • Space Planning (JDA)
  • Story Telling
  • Data Analysis
  • Project Management
  • Kantar, Mintel, Shopper Intelligence, Watch me Think
  • Competitor Analysis
Category Manager, 12/2017 to 09/2022
Performance Food GroupBatesville, MS,
  • Embed best practice category management principles through the application of strong data analytics & category /shopper insights
  • Led qualitative & quantitative research and owned the budget to understand shoppers' behavior and develop category strategies
  • Responsible for $Xm profit category, delivering +% growth while on the portfolio
  • Led cross functional project team of 10 members to develop strategic business plans, tactics, and strategies for achieving White Milk Category volume, contribution, and share objectives
  • Managed white milk category trade development fund of $2M for greater ROI whilst adapting to changing shoppers' behavior and needs
  • Assist with delivery of all Grocery & Convenience channels category reviews & workshops, coordinating with sales, customer, space(JDA), marketing and activation teams
  • Key Achievements
  • Acknowledged for internally championing white milk category growth strategies from initiation to implementation
  • Identified White Milk category growth drivers to grow the category by incremental $936Mio in next 5 years and provided clarity on the biggest category opportunities that Lactalis can pursue
  • Ensured cross functional teams are up to date with the growth trends impacting category & segments during COVID pandemic
  • Collaborate with the team to launch 5+ new products and devised tactical support & resourcing to protect local/regional brands
  • Nominated for 'Team of the Year' award
  • Led eye tracking & quantitative research to understand White Milk shopper decision making structure to help drive category growth
  • Convinced retailer with highest share of trade to create clear easy to digest milk segment in White Milk chiller, driving category growth ahead of market for the retailer (x% vs
  • X%) & an incremental growth of +$XX RSV for Lactalis
Assistant Category Manager, 09/2016 to 11/2017
Bed Bath & BeyondColumbia, SC,
  • Work closely with the category team to ‘be the voice of the shopper within Lactalis and provide simple, compelling and actionable insights about shoppers across the Milk & Beverages categories
  • Develop in conjunction with Marketing and Sales, a category approach to all product development, with an emphasis on sales launch strategy and price positioning within the Juice category
  • Develop and lead channel based category initiatives, including promotional evaluation and pricing strategies
  • Build and maintain strong strategic relationship with the data & research agencies- IRI, Shopper Tracker , Watch me Think, Kantar & Quantium (EDR) etc
  • Key Achievements
  • Led qualitative & quantitative shopper research to check whether we can increase price on Lactalis premium milk brand
  • Successfully implemented price rise across all retailers resulting in incremental RSV of + $XXX
  • Using primary & secondary research, identified market opportunity, defined growth drivers, evaluate competitors and understand shopper dynamics to develop Juice Category strategy & plan for Western Australia market
  • Conducted feasibility study in collaboration with cross functional working team to investigate whether to roll out Chilled Juice category in eastern seaboard
  • Modified layouts and promotional techniques to drive sales.
  • Stayed current on category market in order to take advantage of latest trends.
  • Analyzed data to determine industry and consumer trends.
Shopper & Category Insight Analyst, 08/2013 to 08/2016
Angi Homeservices Inc.Philadelphia, PA,
  • Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care
  • Develop robust shopper and/or consumer insights from multiple data sources , translating those insights into value and adding action plans to assist in growing the hair care category
  • Assist with delivery of all Grocery & pharmacy channels category reviews & workshops in Australia
  • Generate relevant Shopper Insights to support and develop POP and shelf strategies
  • Work with customers to bring growth initiatives to life
  • Build and maintain strong strategic relationships with the agencies- IRI, Nielsen, Shopper Tracker & Loyalty (EDR)
  • Key Achievements:
  • Using primary and qualitative shopper research, identified the biggest barrier for hair treatment usage to be lack of knowledge
  • Collaborated with cross functional team to craft growth strategies for Hair Treatment category , growing the household penetration by 25%
  • Using syndicated and other multiple data sources develop reports like market overview/trends, NPD trackers, sales performance analysis, opportunity gap, pricing & promotion analysis, SKU rationalization, planogram analysis etc to facilitate decision making for sales, marketing & category team
Business Analyst, 10/2012 to 07/2013
Beauty Care, Henkel AustraliaCity, STATE,
  • Identified high/low performance areas, historical trends both internally and with client base by analyzing data using statistical methodologies
  • Recommended and developed procedures for the sales and marketing managers in order to formulate sales strategies
  • Ensuring sales performance to be in line with business objectives by regularly analyzing, evaluating, reporting and interpreting on sales performance
  • Key Achievements
  • Improved effectiveness and efficiency of Education team ( Hair Technicians) at Henkel by building their key performance measurement system
  • Using ex-factory data sources develop dashboards for sales performance analysis, NPD trackers, opportunity gap, pricing & promotion analysis etc to facilitate decision making for sales & marketing team
Education and Training
MBA: Global Management, Expected in 06/2012
Thunderbird School of Global Management - Glendale, AZ
GPA: 3.71
BBA: Business Administration, Expected in 08/2008
Kathmandu University - Kathmandu,

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Resume Overview

School Attended

  • Thunderbird School of Global Management
  • Kathmandu University

Job Titles Held:

  • Category Manager
  • Assistant Category Manager
  • Shopper & Category Insight Analyst
  • Business Analyst


  • MBA
  • BBA

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