Analyst, Decision Sciences & Media Planning Resume Example Universal Mccann, (Interpublic Group)

ANALYST, DECISION SCIENCES & MEDIA PLANNING

Professional Summary

Results-driven Digital Marketer bringing 7+ years of experience in multiple marketing disciplines. Areas include advertising, digital media, marketing technology, media planning & buying, campaign management and overall omnichannel strategy. Successful and driven professional recognized consistently for performance excellence in cross-functional roles. Capable of leading routine and special projects as an individual contributor, team player and group manager. Committed to building strong digital programs utilizing the latest technologies and media executions that drive growth and innovation.

Work History

Analyst, Decision Sciences & Media Planning, 07/2012 to 09/2013Universal McCann, (Interpublic Group) - New York, NY

Conducted qualitative and quantitative analysis of brand campaign performance for Johnson & Johnson brands.
Prepared and delivered presentations for internal and external stakeholders summarizing campaign results and recommended optimizations.
Worked cross-functionally as a liaison with Research, Planning, Strategy, Analytics, and Account Operations groups to ensure quality control and implementation of reporting standardizations across brands.

Manager, Trading Desk & Partnerships, 10/2013 to 10/2014Beanstock Media, Inc. - New York, NY

Managed contracts with online publishers (e.g., CBSi, IAC, Dictionary.com, and other ComScore ranked properties) and provided support to the trading desk.
Initiated development efforts to drive investment from demand side clients (e.g., Google, The Trade Desk, MediaMath, Collective, among others) and maximized opportunities for revenue growth.
Customized Salesforce and JIRA software user interface to enhance tracking of business performance and KPIs, resulting in net new business.

Director, Global Media Advisory, 10/2014 to 11/2017MediaMath, Inc. - New York, NY

Held multiple roles with responsibilities of managing end-to-end execution of digital marketing campaigns.
Provided strategic input to optimize client goals across multiple paid distribution channels (e.g., mobile, native, CTV, social, video, etc.) and suppliers.
Increased lead generation, reach, clicks, conversions and other campaign key performance indicators (e.g. improved audience reach, conversions, return on ad spend (ROAS), cost per click (CPC) and action (CPA), lifetime value (LTV), viewability, and decreased fraud ( IVT).
Established and cultivated direct relationships with digital publishers and supply platforms to develop best-in-class media planning and buying. Negotiated private marketplace deals, bespoke media executions using omnichannel strategies.
Oversaw media procurement and related planning/buying activities for specific tier 1 accounts (Fortune 500 brands and agencies) growing to >$150m under influence within CPG, Tech/Telco, Entertainment and Retail sectors.
Collaborated with cross-functional teams to co-develop and the launch MediaMath's Curated Market (CM). CM offers clients access to pre-negotiated premium, prioritized, and fraud-free omnichannel inventory. Initial client adoption rate exceeded 85% with 8- figure revenues.
Identified client opportunities to increase revenues by up-selling MediaMath's products and services.
Managed a global team responsible for centralizing and standardizing digital media planning and procurement processes for multiple brands and agencies.

Principal, Founding Consultant, 02/2018 to CurrentInflection Point Digital - New York, NY

Provide digital media and marketing consulting services to SMBs, ad agencies, tech platforms, and publishers.
Create omnichannel marketing plans for advertisers, work with direct online media partners, execute strategies for campaign optimization.
Deliver demand sourcing for suppliers, consult on ad stack development, and media partnerships to further revenue growth.

Education

Bachelor of Science, Business Administration And Management, 2012

Fordham University, Gabelli School of Business - New York, NY

Majored in Finance with a specialization in Communications & Media Management

Certificate, Omnichannel Digital Strategy & Management, 2018

Dartmouth College, Tuck School of Business - Hanover, NH

Professional Development coursework completed in Digital Marketing

Bridge Program - M.S., TBD

New York University - New York, NY

Bridge Program to M.S. - coursework focusing on computer science and technology

Skills

Omnichannel supply & demand dynamics, media formats, campaign executions, and digital media strategy
Strong communication, presentation, management, interpersonal and analytical skills
Digital Strategy, Partnerships, Media Planning, Buying & Advisory
Client Services & Account Management
Team Leadership & Group Facilitation
Direct to Programmatic Migration
Campaign Management & Optimization
Contracts/Deal Negotiations (CPMs, Flat Rate, Dynamic, etc.)
Inventory & Private Marketplace Deals (PMPs)
Programmatic Direct
Marketing Plans / Executions
DSPs, SSPs, Exchanges, Ad Servers, CRMs, DMPs, etc
Verification & Privacy Platforms
Measurement, Viewability, Attribution Platforms
Partner Management
Strategic Partnerships
Publisher Solutions
Media Budget Allocation
Microsoft Office

Media Procurement Processes
Marketing Research & Innovation
Qualitative & Quantitative Analysis
Reporting & Data Aggregation
Display, Audio, Connected TV, Mobile, Video, Native
Programmatic & Emerging Media products
Relationship building and networking
Verbal and written communication
Budget creation
Prioritization & Process improvements
Entrepreneurial personality
Multitasking ability
Analytical problem solving
Business development
Upselling techniques
Technical aptitude
Team oversight & management
Troubleshooting skills
Relationship building and management

Resume Overview

Companies Worked For:

Universal McCann, (Interpublic Group)
Beanstock Media, Inc.
MediaMath, Inc.
Inflection Point Digital

School Attended

Fordham University, Gabelli School of Business
Dartmouth College, Tuck School of Business
New York University

Job Titles Held:

Analyst, Decision Sciences & Media Planning
Manager, Trading Desk & Partnerships
Director, Global Media Advisory
Principal, Founding Consultant

Degrees

Bachelor of Science , Business Administration And Management 2012
Certificate , Omnichannel Digital Strategy & Management 2018
Bridge Program - M.S. , TBD

Analyst, Decision Sciences & Media Planning Resume Example

Resume Score: 80%

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