Analyst, Decision Sciences & Media Planning Resume Example
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ANALYST, DECISION SCIENCES & MEDIA PLANNING
Professional Summary
Results-driven Digital Marketer bringing 7+ years of experience in multiple marketing disciplines. Areas include advertising, digital media, marketing technology, media planning & buying, campaign management and overall omnichannel strategy. Successful and driven professional recognized consistently for performance excellence in cross-functional roles. Capable of leading routine and special projects as an individual contributor, team player and group manager. Committed to building strong digital programs utilizing the latest technologies and media executions that drive growth and innovation.
Work History
Analyst, Decision Sciences & Media Planning, 07/2012 to 09/2013Universal McCann, (Interpublic Group) - City , STATE
- Conducted qualitative and quantitative analysis of brand campaign performance for Johnson & Johnson brands.
- Prepared and delivered presentations for internal and external stakeholders summarizing campaign results and recommended optimizations.
- Worked cross-functionally as a liaison with Research, Planning, Strategy, Analytics, and Account Operations groups to ensure quality control and implementation of reporting standardizations across brands.
Manager, Trading Desk & Partnerships, 10/2013 to 10/2014Beanstock Media, Inc. - City , STATE
- Managed contracts with online publishers (e.g., CBSi, IAC, Dictionary.com, and other ComScore ranked properties) and provided support to the trading desk.
- Initiated development efforts to drive investment from demand side clients (e.g., Google, The Trade Desk, MediaMath, Collective, among others) and maximized opportunities for revenue growth.
- Customized Salesforce and JIRA software user interface to enhance tracking of business performance and KPIs, resulting in net new business.
Director, Global Media Advisory, 10/2014 to 11/2017MediaMath, Inc. - City , STATE
- Held multiple roles with responsibilities of managing end-to-end execution of digital marketing campaigns.
- Provided strategic input to optimize client goals across multiple paid distribution channels (e.g., mobile, native, CTV, social, video, etc.) and suppliers.
- Increased lead generation, reach, clicks, conversions and other campaign key performance indicators (e.g. improved audience reach, conversions, return on ad spend (ROAS), cost per click (CPC) and action (CPA), lifetime value (LTV), viewability, and decreased fraud ( IVT).
- Established and cultivated direct relationships with digital publishers and supply platforms to develop best-in-class media planning and buying. Negotiated private marketplace deals, bespoke media executions using omnichannel strategies.
- Oversaw media procurement and related planning/buying activities for specific tier 1 accounts (Fortune 500 brands and agencies) growing to >$150m under influence within CPG, Tech/Telco, Entertainment and Retail sectors.
- Collaborated with cross-functional teams to co-develop and the launch MediaMath's Curated Market (CM). CM offers clients access to pre-negotiated premium, prioritized, and fraud-free omnichannel inventory. Initial client adoption rate exceeded 85% with 8- figure revenues.
- Identified client opportunities to increase revenues by up-selling MediaMath's products and services.
- Managed a global team responsible for centralizing and standardizing digital media planning and procurement processes for multiple brands and agencies.
Principal, Founding Consultant, 02/2018 to CurrentInflection Point Digital - City , STATE
- Provide digital media and marketing consulting services to SMBs, ad agencies, tech platforms, and publishers.
- Create omnichannel marketing plans for advertisers, work with direct online media partners, execute strategies for campaign optimization.
- Deliver demand sourcing for suppliers, consult on ad stack development, and media partnerships to further revenue growth.
Education
Bachelor of Science, Business Administration And Management, 2012
Fordham University, Gabelli School of Business - City
- Majored in Finance with a specialization in Communications & Media Management
Certificate, Omnichannel Digital Strategy & Management, 2018
Dartmouth College, Tuck School of Business - City
- Professional Development coursework completed in Digital Marketing
Bridge Program - M.S., TBD
New York University - City, State
- Bridge Program to M.S. - coursework focusing on computer science and technology
Skills
- Omnichannel supply & demand dynamics, media formats, campaign executions, and digital media strategy
- Strong communication, presentation, management, interpersonal and analytical skills
- Digital Strategy, Partnerships, Media Planning, Buying & Advisory
- Client Services & Account Management
- Team Leadership & Group Facilitation
- Direct to Programmatic Migration
- Campaign Management & Optimization
- Contracts/Deal Negotiations (CPMs, Flat Rate, Dynamic, etc.)
- Inventory & Private Marketplace Deals (PMPs)
- Programmatic Direct
- Marketing Plans / Executions
- DSPs, SSPs, Exchanges, Ad Servers, CRMs, DMPs, etc
- Verification & Privacy Platforms
- Measurement, Viewability, Attribution Platforms
- Partner Management
- Strategic Partnerships
- Publisher Solutions
- Media Budget Allocation
- Microsoft Office
- Media Procurement Processes
- Marketing Research & Innovation
- Qualitative & Quantitative Analysis
- Reporting & Data Aggregation
- Display, Audio, Connected TV, Mobile, Video, Native
- Programmatic & Emerging Media products
- Relationship building and networking
- Verbal and written communication
- Budget creation
- Prioritization & Process improvements
- Entrepreneurial personality
- Multitasking ability
- Analytical problem solving
- Business development
- Upselling techniques
- Technical aptitude
- Team oversight & management
- Troubleshooting skills
- Relationship building and management
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Resume Overview
School Attended
- Fordham University, Gabelli School of Business
- Dartmouth College, Tuck School of Business
- New York University
Job Titles Held:
- Analyst, Decision Sciences & Media Planning
- Manager, Trading Desk & Partnerships
- Director, Global Media Advisory
- Principal, Founding Consultant
Degrees
- Bachelor of Science , Business Administration And Management 2012
Certificate , Omnichannel Digital Strategy & Management 2018
Bridge Program - M.S. , TBD
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