Tip 1:
Emphasize your top transferable skills and strengths that make you a good fit for the new industry.
Answer 1:
I'm switching to marketing because I think it's a great fit for my strengths and interests. I'm good at managing creative teams and coming up with innovative messaging. I know you're looking for an outside-the-box thinker and able manager to spearhead your rebranding campaign, and that's who I am.
Tip 2:
There may be aspects of this industry that have always fascinated you. Emphasize these.
Answer 2:
I'm switching to education because I've always been drawn to teaching. Even though I've worked in other jobs, I kept finding myself drawn to mentoring and training other people, and that's why I decided to go back to school for my Masters. Now that I have my degree, I'm really looking forward to starting my career as a teacher.