May 13, 2020 - 05:27 PM
There are several ways to accomplish this. You might start by showing you’ve done your research. Pique the hiring manager’s interest by expressing your respect for the company’s vision, then describe how you can use your strengths to help them achieve their goals. For example, if you’re in sales and the company has just released a new product, mention it in your opening statement and describe how you can help them expand their market. It helps to genuinely appreciate and know the business -- it will better your chances of having your entire cover letter read from top to bottom.
You don’t have to focus solely on the company, however. Check the hiring manager’s LinkedIn profile (if you have the name of the hiring manager). Doing so might reveal you have colleagues in common or went to the same school. Personal connections are powerful, so if you find them use them from the start.
Alternatively, consider opening your cover letter with a relevant and quantifiable personal accomplishment. It’s a great way to highlight your value from a previous or current professional experience. But know that you have to describe how you can add that value to the new role.
Learn more about writing the first paragraph of your cover letter by reading our article How to Write the First Paragraph of Your Cover Letter.
Aug 22, 2018 - 07:06 PM
The first tip is to avoid being too generic. You do not want to begin your letter with the phrase, "My name is" because the reader will already know that information from your resume. Instead, you should start off with a dynamic opening that provides a short description of who you are. For instance, if you apply for a retail store manager position, you could begin your letter with, "As an assistant manager for $5 Books, I have implemented numerous sales tactics that have increased profits at the store by 20% over the last year."