Aug 22, 2018 - 04:51 AM
Thanks to the rise of the Applicant Tracking System, a system designed to screen resumes, cover letters, and applications for relevant terms and phrases, job applicants must not optimize their documents for keywords. If you're like most jobseekers, this is new to you, and you may wonder which keywords to include in your cover letter.
According to Mashable, there are three types of keywords that you should use throughout your cover letter: descriptive adjectives, action verbs, and skills. Instead of saying that you're 'organized' or 'dependable,' use descriptors such as 'enthusiastic,' 'passionate,' and 'inspired.'
Talk about your achievements via action verbs such as 'launched,' 'managed,' 'led,' and 'negotiated.' These are words that pack a punch, and that give the impression that you really know what you're talking about.
Finally, scour the job description for skills that the employer values. Words like 'inspire' and 'managed' won't make a difference if you cannot demonstrate why you are a good match for the position. If the job description says that the employer wants someone who is 'organized,' 'dependable,' and 'great at multitasking,' use those terms, no matter how bland they may seem.