Start your cover letter
with a personalized greeting. If the job description doesn't provide the name of a specific department head or recruiter, research on the company's website to see if you can find the name of the person you are likely to interview with. Use a person's name when possible, but if you cannot find a specific name, address the cover letter to the department's hiring manager, such as "Dear Sales Department Hiring Manager." Next, write your first paragraph. It helps to think of the opening paragraph
as your mission statement. Use it to explain why you are applying for the position, why you want to work for this specific company, and what motivated you to apply for the position. Remember to keep this paragraph engaging and mimic the tone of the company. Doing so ensures you keep the hiring manager interested enough to read on to the second paragraph, which should showcase what you have to offer the company. Remember to use short paragraphs throughout your cover letter. It shouldn't exceed one page.