Aug 02, 2018 - 05:22 AM
Nov 13, 2018 - 02:44 PM
Start a cover letter for a job at Yelp by reinforcing that you have a solid understanding of how digital business works in general, and discuss what particularly interests you about Yelp’s version of digital business. You want to convey that you can hit the ground running, and apply your strengths to very specific areas of Yelp’s operations.
Yelp is a unique company in many ways, not the least of which is its vision to connect local businesses with a broader community, while delivering Yelp users a “local experience.” Community is fundamental to the success of Yelp, as it enables local businesses to market themselves effectively at very low cost, and Yelp users to discover exciting venues that they might not have otherwise found. When it works, it’s a big win-win.
However, it is the local businesses that pay for Yelp’s services. Therefore, your cover letter needs to demonstrate that you bring value to Yelp by helping deliver a superior small business solution, especially in the areas of SEO, curation of user-generated content, community management, sales operations, and building a tech stack to support a robust, fun-to-use, bug-free, always relevant, and ultimately indispensable app.