Dynamic marketing professional with more than 20 years in the sales, communications and marketing industries. Creative and innovative team player with strong interpersonal skills.
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Recipient of the Fisher-Price Marketing/Sales Appreciation Award in 2012.
Developed and implemented an innovative internal samples strategy to improve sales and customer satisfaction and increased revenue.
Increased annual sales to nearly $100,000 through strategic marketing campaigns for clients of Design For Industry.
Improved customer satisfaction ratings by [ Ran communications and public relations efforts on [ Developed and implemented an innovative internal communications strategy to improve employee engagement through strategic messaging. Initiated groundbreaking PR campaign for a television company, which secured [ Initiated a public relations campaign for a non-profit on a tight budget, raising over $60,000 for the St. Mary High School Alumni Fund. Founding Member of the WNY Eagle Scout Alumni Association; Member/ADDY Awards Show Committee Founding Member, Joseph Ciraolo Scholarship Fund Eagle Scout – Boy Scouts of America
•Manage samples inventory for Spring and Fall toy and baby gear lines
•Coordinate scheduling process for designer models, sales models and photo models
•Ensure that all required samples are on target to meet show dates
•Manage the shipping, packing and tracking of all hand made and production samples
•Provide on-site management and supervision of display installation
•Supervise the unpacking and set-up of samples by product handlers. •Manage toy samples for internal and external show schedule, including Toy Fair and ABC Kids Expo. Coordinate shipment of all samples and display materials. Work with sales and marketing departments to help manage meetings/show display materials and samples.
•Develop and maintain close relations with marketing, sales, model shop, photo studio and other departments within Fisher-Price.Ensure consistency of branding message, while adjusting the message according to audience demographics
•Coordinate the planning and execution of special events, sales meetings and trade show exhibits
•Develop and maintain close relations with vendors and local business community
Supervised all aspects of special events, sales meetings and trade show exhibits for major clients including Fisher-Price, Graphic Controls, Kistler Instruments, ITT/Enidine and Spinneybeck. Responsible for supervision of all client communication, project planning and management. Ensured consistency of client branding message, while adjusting the message according to audience demographics. Supervised the planning and execution of special events, sales meetings and trade show exhibits within the parameters of the developed marketing plan. Supervised design department in development of trade show exhibits, client branding, collateral materials, point of purchase displays, advertisements and other marketing materials. Developed and maintained close relations with local business community in order to fulfill client's needs more effectively.
•Developed and executed new exhibit business including a new 400-foot trade show exhibit for Spinneybeck and a new 30-foot trade show exhibit for ITT/Enidine
•On-site supervisor of Fisher-Price trade show events – both business-to-business and consumer shows
•Supervised and trained all presenters at Fisher-Price Baby Gear consumer shows
•Coordinated and implemented new business efforts including presentations
Established new strategic marketing and planning process to achieve organizational objectives for service delivery of Scouting programs. Developed and executed comprehensive marketing plans for programs to support revenue and services objectives of the organization. Developed and executed advertising and promotional budget, including public relations, advertising, direct mail campaigns, marketing and media relations.
•Supervised the planning, design and production of the new BSA website (www.wnyscouting.org)
•Provided guidance, recruitment and support of the BSA's Marketing Committee
•Generated print, radio and television coverage related to Scouting programs
•Provided managing and marketing support for Council-wide fundraising events including the golf outing, Lobster Fest, annual giving campaign and popcorn sale
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