SENIOR CORPORATE MANAGER, GLOBAL MARKETING & COMMUNICATIONS
Energetic, innovative, results-driven digital marketing and communications leader with a 15-year track record of executing sound but aggressive plans and programs; adhering to core values; and building and motivating cross-functional teams within organizations, with external teams, and with vendors.
Decisive Problem Solving
Spearheaded delivery of new intranet (JIVE and SharePoint), redesign of extranet (SharePoint), and related microsites with cooperative leadership from CIO and team.
Delivered complex two-year global brand refresh program (2016) resulting in resounding internal and customer acceptance, 35%-time savings in materials creation, and intuitive templates for easy adoption.
Launched global external social media program exceeding aggressive ROI targets by average of 28% annually.
Mentored and coached employees resulting in a 12% increase in productivity.
03/2011 to 06/2016
Senior Corporate Manager, Global Marketing & CommunicationsParsons Corporation - Denver, CO
Responsible for corporate social media program, digital communications platforms, internal social communications platform, and intranet with guidance from C-level executive steering committee and partnership from cross functional team.
Re-engineered corporate website onto new platform and improved rankings by 40% through upgraded active content, visual and voice.
Reduced marketing metrics/reporting budget by 42% through streamlining vendor selection.
Brand Manager responsible for review of video, social, print, and digital material from all distributed teams.
Directed brand refresh program (2015-16). Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Managed quarterly web and social-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.
Created strategies and implementation plans to manage corporate-wide email increasing open rate by 18% and reducing redundancy.
08/2007 to 03/2011
Corporate Communications ManagerParsons Corporation - Denver, CO
Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of JIVE social business product and Intranet (SharePoint), building a 15k internal, integrated community.
Designed programs to eliminate silos in communications and marketing and minimize barriers to ensure successful branded solutions, designs, and messaging.
Provided development and management of the digital and social strategy across corporate brand. Managed the voice for all aspects of the organizations online presence.
Developed video delivery system, with IS, to streamline marketing services and demand needs.
Instituted global mass email communications plan and delivered communications for C-series.
Delivered new intranet and video portal, streamlining duplicative processes across the global operation.
05/2002 to 09/2007
Manager, Writing and ITSParsons Corporation - Denver, CO
Co-authored technical writing projects including 15 (100 page) technical documents, a 200 page operations manual and multiple, specific short communications along with proposal and SOQ support.
Developed writing standards which became the basis of the ongoing business unit writing manual.
Built, supervised, trained, and advised a 24/7, 6-person group.
Represented team to client, the vendors/subcontractors and senior officials.
09/1995 to 10/2001
Director of Operations/CommunicationsSt. Louis Convention & Visitors Commission & Fans, Inc - St. Louis, MO
Directed a temporary, civic $82 million sports sale and marketing organization (Fans, Inc.); using innovative communications and marketing strategies often duplicated due to exceptional results and a stable profit model.
Delivered $2 million annual savings by streamlining in-house communications production processes.
Reorganized, hired, trained, and advised a 20-person communications staff.
Served as the organization's public spokesperson; liaised with public officials, community leaders, local media, business contacts, and industry organizations.
Negotiated contracts; monitored legal and financial agreements.
2016 American Inhouse Design Awards - ECD Program and Fortune Ad
2016 AVA Digital Gold Award - Corporate Holiday Card
2015 MarCom Awards - Earth Day
Bachelor of Arts: Biology/ArtUniversity of Northern Colorado