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Senior Corporate Manager, Global Marketing & Communications Resume Example

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SENIOR CORPORATE MANAGER, GLOBAL MARKETING & COMMUNICATIONS
Executive Profile
Energetic, innovative, results-driven digital marketing and communications leader with a 15-year track record of executing sound but aggressive plans and programs; adhering to core values; and building and motivating cross-functional teams within organizations, with external teams, and with vendors.
Skill Highlights
  • Collaborative Leadership
  • Digital/Social Communications
  • Employee Communications
  • Strategy/Roadmap
  • Program/Project Management
  • Collaborative Leadership
  • Speaking/Training
  • Decisive Problem Solving
Core Accomplishments
  • Spearheaded delivery of new intranet (JIVE and SharePoint), redesign of extranet (SharePoint), and related microsites with cooperative leadership from CIO and team.
  • Delivered complex two-year global brand refresh program (2016) resulting in resounding internal and customer acceptance, 35%-time savings in materials creation, and intuitive templates for easy adoption. 
  • Launched global external social media program exceeding aggressive ROI targets by average of 28% annually.
  • Mentored and coached employees resulting in a 12% increase in productivity.
Professional Experience
03/2011 to 06/2016
Senior Corporate Manager, Global Marketing & CommunicationsParsons Corporation - Denver, CO
  • Responsible for corporate social media program, digital communications platforms, internal social communications platform, and intranet with guidance from C-level executive steering committee and partnership from cross functional team.
  • Re-engineered corporate website onto new platform and improved rankings by 40% through upgraded active content, visual and voice.
  • Reduced marketing metrics/reporting budget by 42% through streamlining vendor selection.
  • Brand Manager responsible for review of video, social, print, and digital material from all distributed teams.  
  • Directed brand refresh program (2015-16). Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
  • Managed quarterly web and social-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.
  • Created strategies and implementation plans to manage corporate-wide email increasing open rate by 18% and reducing redundancy.
08/2007 to 03/2011
Corporate Communications ManagerParsons Corporation - Denver, CO
  • Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of JIVE social business product and Intranet (SharePoint), building a 15k internal, integrated community.
  • Designed programs to eliminate silos in communications and marketing and minimize barriers to ensure successful branded solutions, designs, and messaging.
  • Provided development and management of the digital and social strategy across corporate brand.  Managed the voice for all aspects of the organizations online presence.
  • Developed video delivery system, with IS, to streamline marketing services and demand needs.
  • Instituted global mass email communications plan and delivered communications for C-series.
  • Delivered new intranet and video portal, streamlining duplicative processes across the global operation.
05/2002 to 09/2007
Manager, Writing and ITSParsons Corporation - Denver, CO
  • Co-authored technical writing projects including 15 (100 page) technical documents, a 200 page operations manual and multiple, specific short communications along with proposal and SOQ support.
  • Developed writing standards which became the basis of the ongoing business unit writing manual.
  • Built, supervised, trained, and advised a 24/7, 6-person group.
  • Represented team to client, the vendors/subcontractors and senior officials.
09/1995 to 10/2001
Director of Operations/CommunicationsSt. Louis Convention & Visitors Commission & Fans, Inc - St. Louis, MO
  • Directed a temporary, civic $82 million sports sale and marketing organization (Fans, Inc.); using innovative communications and marketing strategies often duplicated due to exceptional results and a stable profit model.
  • Delivered $2 million annual savings by streamlining in-house communications production processes.
  • Reorganized, hired, trained, and advised a 20-person communications staff.
  • Served as the organization's public spokesperson; liaised with public officials, community leaders, local media, business contacts, and industry organizations.
  • Negotiated contracts; monitored legal and financial agreements.
RecentAwards
  • 2016 American Inhouse Design Awards - ECD Program and Fortune Ad
  • 2016 AVA Digital Gold Award - Corporate Holiday Card
  • 2015 MarCom Awards - Earth Day
Education
Bachelor of Arts: Biology/ArtUniversity of Northern Colorado
Continuing Education:
Communications Education Board (CEB), Colorado Women's Leadership Program, SharePoint Annual Conference, JiveWorld Conference (Presenter 2014) 
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Resume Overview

Companies Worked For:

  • Parsons Corporation
  • St. Louis Convention & Visitors Commission & Fans, Inc

School Attended

  • University of Northern Colorado

Job Titles Held:

  • Senior Corporate Manager, Global Marketing & Communications
  • Corporate Communications Manager
  • Manager, Writing and ITS
  • Director of Operations/Communications

Degrees

  • Bachelor of Arts : Biology/Art

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