Senior Corporate Manager, Global Marketing & Communications Resume Example
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SENIOR CORPORATE MANAGER, GLOBAL MARKETING & COMMUNICATIONS
Executive Profile
Energetic, innovative, results-driven digital marketing and communications leader with a 15-year track record of executing sound but aggressive plans and programs; adhering to core values; and building and motivating cross-functional teams within organizations, with external teams, and with vendors.
Skill Highlights
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Core Accomplishments
- Spearheaded delivery of new intranet (JIVE and SharePoint), redesign of extranet (SharePoint), and related microsites with cooperative leadership from CIO and team.
- Delivered complex two-year global brand refresh program (2016) resulting in resounding internal and customer acceptance, 35%-time savings in materials creation, and intuitive templates for easy adoption.
- Launched global external social media program exceeding aggressive ROI targets by average of 28% annually.
- Mentored and coached employees resulting in a 12% increase in productivity.
Professional Experience
03/2011 to 06/2016
Senior Corporate Manager, Global Marketing & CommunicationsMeta - Newton County , GA
- Responsible for corporate social media program, digital communications platforms, internal social communications platform, and intranet with guidance from C-level executive steering committee and partnership from cross functional team.
- Re-engineered corporate website onto new platform and improved rankings by 40% through upgraded active content, visual and voice.
- Reduced marketing metrics/reporting budget by 42% through streamlining vendor selection.
- Brand Manager responsible for review of video, social, print, and digital material from all distributed teams.
- Directed brand refresh program (2015-16). Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
- Managed quarterly web and social-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.
- Created strategies and implementation plans to manage corporate-wide email increasing open rate by 18% and reducing redundancy.
08/2007 to 03/2011
Corporate Communications ManagerParsons Corporation - City , STATE
- Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of JIVE social business product and Intranet (SharePoint), building a 15k internal, integrated community.
- Designed programs to eliminate silos in communications and marketing and minimize barriers to ensure successful branded solutions, designs, and messaging.
- Provided development and management of the digital and social strategy across corporate brand. Managed the voice for all aspects of the organizations online presence.
- Developed video delivery system, with IS, to streamline marketing services and demand needs.
- Instituted global mass email communications plan and delivered communications for C-series.
- Delivered new intranet and video portal, streamlining duplicative processes across the global operation.
05/2002 to 09/2007
Manager, Writing and ITSParsons Corporation - City , STATE
- Co-authored technical writing projects including 15 (100 page) technical documents, a 200 page operations manual and multiple, specific short communications along with proposal and SOQ support.
- Developed writing standards which became the basis of the ongoing business unit writing manual.
- Built, supervised, trained, and advised a 24/7, 6-person group.
- Represented team to client, the vendors/subcontractors and senior officials.
09/1995 to 10/2001
Director of Operations/CommunicationsSt. Louis Convention & Visitors Commission & Fans, Inc - City , STATE
- Directed a temporary, civic $82 million sports sale and marketing organization (Fans, Inc.); using innovative communications and marketing strategies often duplicated due to exceptional results and a stable profit model.
- Delivered $2 million annual savings by streamlining in-house communications production processes.
- Reorganized, hired, trained, and advised a 20-person communications staff.
- Served as the organization's public spokesperson; liaised with public officials, community leaders, local media, business contacts, and industry organizations.
- Negotiated contracts; monitored legal and financial agreements.
Recent Awards
- 2016 American Inhouse Design Awards - ECD Program and Fortune Ad
- 2016 AVA Digital Gold Award - Corporate Holiday Card
- 2015 MarCom Awards - Earth Day
Education
Bachelor of Arts: Biology/ArtUniversity of Northern Colorado
Continuing Education:
Communications Education Board (CEB), Colorado Women's Leadership Program, SharePoint Annual Conference, JiveWorld Conference (Presenter 2014)
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Resume Overview
School Attended
- University of Northern Colorado
Job Titles Held:
- Senior Corporate Manager, Global Marketing & Communications
- Corporate Communications Manager
- Manager, Writing and ITS
- Director of Operations/Communications
Degrees
- Bachelor of Arts : Biology/Art
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