Over 15 years of corporate communications experience within the automotive industry. Creative and passionate communications professional who started telling stories as a news journalist in the Detroit media market. I now manage communications in the automotive industry with the goal of keeping consumers, employees, stakeholders, and news media informed and engaged. Strong communicator with the proven ability to create strong communications strategies, vision, and delivery.
Photoshop, Camtasia Studio, Adobe Premiere Elements 10, Windows 10, Microsoft Office Suite, Mac OSX, iWorks Suite, Appspace Digital Media Manager, Communications SharePoint and Intranet.
05/2014 to Current
Senior Communications Specialist Burson-Marsteller － Dearborn , MI
Work with Ford Motor Company manufacturing communications team to create messaging tailored for hourly and salaried employee.
Provide digital communications support for company's IT, HR, Safety, Engineering, Financial, and Community Outreach teams.
Provide content in the form of writing, video, graphics and multimedia presentations.
Engage employees, stakeholders, and news media by creating compelling communication campaigns and distributing information through various digital channels including digital signage network, websites, and social media.
Work closely with management to create opportunities for employees to interact with leadership and provide opportunities to be part of the business discussion.
Provide strategy and vision to help achieve goals for cultural transformation.
Recipient of "International In-House PR Team of the Year" Ford Blue Oval Award.
Staff writer for @Ford Magazine, a bi-monthly printed and digital publication.
Manage @Ford TV signage network feed.
Create daily news content and advertising.
Writer/Editor/Publisher of two monthly employee e-Newsletters.
Coordinate employee town hall meetings and all-hands team meetings.
Videographer/producer of internal employee video communications distributed via digital signage and e-desktop delivery.
11/2011 to 05/2014
Communications & Project ManagerMaritz Inc － Southfield, MI
Managed corporate, digital, online, and CRM communications for General Motors global customer service and call centers department.
Provided key corporate communications support and planning for global business meetings.
Created and managed digital content for CRM and corporate communication intranet site.
Managed communication strategy and calendar.
05/2009 to 05/2014
Communications Specialist & Media ConsultantGiacona Communications － Grosse Pointe, MI
Support national and regional clients in various projects including corporate communications, broadcast/video productions, writing for web, PR, Media Relations, social media, and communications strategy.
Manage client corporate communications projects including digital content and PR strategy.
01/2002 to 11/2011
Senior Staff ProducerUR-Channel Broadcasting － Detroit, MI
Managed digital broadcast studio productions of internal and external communications for executive leadership and brand marketing managers of global automotive manufacturer.
Provided script writing and multimedia content creation support.
Wrote/published/distributed company employee e-Newsletters.
10/1999 to 12/2001
Director of PR & Media RelationsCommunity Link Sports & Entertainment － Auburn Hills, MI
Managed PR, media relations, and broadcasting efforts for a professional sports franchise at The Palace of Auburn Hills.
Led communications staff and assisted team's general manager on daily operations.
Forged strong news media relationships and successfully pitched story ideas.
Managed game day in-arena digital and scoreboard presentations to enhance fan experience.
Senior TV Sports Producer.
05/1994 to 10/1999
Senior Sports ProducerWKBD-TV United Paramount Network － Southfield, MI
Managed newsroom department research, writing, and reporting.
Managed anchors, reporters, camera crews, video editors, and associate producers.
Planned and produced daily sports news programming.
Winner of multiple Michigan Association of Broadcasters awards for sports programming.
Education and Training
Master of Science (MS): International BusinessWalsh College － Troy, MIInternational Business
Bachelor of Arts (BA): English and JournalismWayne State University － Detroit, MIEnglish and Journalism
Adobe Photoshop Elements 9, Adobe Premiere Elements 10, Adobe Marketing Cloud Experience Manager, Camtasia Studio 8.0, Windows 10 and Microsoft Office 2016 Tools, Apple iWork Suite, Appspace Digital Media Manager, Skype for Business, Adobe Connect, Sharepoint and Intranet Management.
Activities and Honors
Detroit Sports Media (DSM) - Active member.
Society of Professional Journalists (SPJ) - Former student chapter president.
Michigan Association of Broadcasters (MAB) - Broadcast Excellence Award winner.
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Companies Worked For:
Community Link Sports & Entertainment
WKBD-TV United Paramount Network
Wayne State University
Job Titles Held:
Senior Communications Specialist
Communications & Project Manager
Communications Specialist & Media Consultant
Senior Staff Producer
Director of PR & Media Relations
Senior Sports Producer
Master of Science (MS) : International Business Bachelor of Arts (BA) : English and Journalism
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