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Professional Summary
Experienced Search Engine Optimization (SEO) Specialist with 11 years of proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boosting sales. Excellent analytical, organizational and decision-making abilities.
11/2012 to 03/2020Search Engine Optimization (SEO) SpecialistPcg Digital | Brielle, NJ,
Implemented SEO strategies for clients' websites, improved search engine performance, attracted new users and drove growth based on keyword research and strategy, competitive analysis, domain authority, current rankings, and other such factors that contributed to successful SEO campaigns.
Applied ethical SEO best practices in performing keyword research, competitive analysis, content optimization, meta tag creation, alt tag creation, and social media optimization.
Analyzed keyword stats, recommended keyword suggestions and placement for website content, blogs, and guest posting.
Researched high volume keywords to update anchor text, title tags, and descriptions.
Procured and analyzed blog sources for guest posting and backlink opportunities, developing relationships with sources for regular content submissions.
Strategically scheduled content posts to populate on clients' website(s) and social media at optimal exposure times.
Managed outsourced writers for website, blog, and guest post content creation; assigned topics, provided keywords and edited content.
Implemented and managed client social media strategies.
Analyzed acquired website sources for quality citation submission and backlink opportunities.
Vertical directory submissions/niche citation building (i.e lawyer and doctor profiles & listings).
Link building in targeted local directories; creation and management of listings in both "top 20" sources (i.e. Google, Yelp and Bing), as well as local search and niche-specific.
Claimed existing business listings on clients' behalf and provided location data syndication to data aggregators.
Managed outsourced teams in citation cleanup processes; provided client business listings requiring data correction/updates, & oversaw teams' processes.
Provided client reputation management with public reviews.
Aided account managers with client relations; provided reports and updates.
07/2012 to 12/2012Marketing Specialist & Event Coordinator3J Hospitality | City, STATE, United States
Created, deployed and optimized effective marketing campaigns for events (private parties, public events, and musical acts) through online promotions, partnerships, and cross-promotions.
Event conception, developing individual marketing campaigns and promotions for each event created.
Curated in-depth B2B relationships and networking strategies with companies/brands for cross-promotions and partnerships.
07/2009 to 07/2012Marketing Assistant & Finance AdminItrends | City, STATE,
Communicated with clients to obtain marketing and SEO goals
Coordinated and led production team meetings
Oversaw concept development, graphic design, creation of promotional pieces, and development of articles/press releases for both Itrends and its clients
Collaborated with team members to expand marketing channels
Steered social networking entity of company; organized, hosted and attended social networking events throughout South Florida to onboard new clients and partnerships
Sent invitations to our social networking events (email marketing & traditional mail), ensuring a successful outcome
Audited, analyzed and verified fiscal Itrends records and reports using Quickbooks and excel
Invoiced & processed payments for SEO & marketing services
Education
Expected in 2007Bachelor of Science | AdvertisingThe Art Institutes, Fort Lauderdale, FL , GPA:
Graduated summa cum laude
Expected in 2006 | Pursing Bachelor’s in AdvertisingSUNY New Paltz, New Paltz, NY , GPA:
Expected in 2005Associate of Arts | Fine ArtsJamestown Community College, Jamestown, NYGPA:
11/2012 to 03/2020Search Engine Optimization (SEO) SpecialistAdvice Local | McKinney, TX - Teleworking From Fort Lauderdale, FL
Implemented SEO strategies for clients' websites, improved search engine performance, attracted new users and drove growth based on keyword research and strategy, competitive analysis, domain authority, current rankings, and other such factors that contributed to successful SEO campaigns.
Applied ethical SEO best practices in performing keyword research, competitive analysis, content optimization, meta tag creation, alt tag creation, and social media optimization.
Analyzed keyword stats, recommended keyword suggestions and placement for website content, blogs, and guest posting.
Researched high volume keywords to update anchor text, title tags, and descriptions.
Procured and analyzed blog sources for guest posting and backlink opportunities, developing relationships with sources for regular content submissions.
Strategically scheduled content posts to populate on clients' website(s) and social media at optimal exposure times.
Managed outsourced writers for website, blog, and guest post content creation; assigned topics, provided keywords and edited content.
Implemented and managed client social media strategies.
Analyzed acquired website sources for quality citation submission and backlink opportunities.
Vertical directory submissions/niche citation building (i.e lawyer and doctor profiles & listings).
Link building in targeted local directories; creation and management of listings in both "top 20" sources (i.e. Google, Yelp and Bing), as well as local search and niche-specific.
Claimed existing business listings on clients' behalf and provided location data syndication to data aggregators.
Managed outsourced teams in citation cleanup processes; provided client business listings requiring data correction/updates, & oversaw teams' processes.
Provided client reputation management with public reviews.
Aided account managers with client relations; provided reports and updates.
07/2012 to 12/2012Marketing Specialist & Event Coordinator3J Hospitality | Fort Lauderdale, United States, FL
Created, deployed and optimized effective marketing campaigns for events (private parties, public events, and musical acts) through online promotions, partnerships, and cross-promotions.
Event conception, developing individual marketing campaigns and promotions for each event created.
Curated in-depth B2B relationships and networking strategies with companies/brands for cross-promotions and partnerships.
07/2009 to 07/2012Marketing Assistant & Finance AdminItrends | Fort Lauderdale, FL
Communicated with clients to obtain marketing and SEO goals.
Coordinated and led production team meetings.
Oversaw concept development, graphic design, creation of promotional pieces, and development of articles/press releases for both Itrends and its clients.
Collaborated with team members to expand marketing channels.
Steered social networking entity of company; organized, hosted and attended social networking events throughout South Florida to onboard new clients and partnerships.
Sent invitations to our social networking events (email marketing & traditional mail), ensuring a successful outcome.
Audited, analyzed and verified fiscal Itrends records and reports using Quickbooks and excel.
Invoiced & processed payments for SEO & marketing services.
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