I am a Social Media Expert with a high level of leadership in technical and creative knowledge. I have 8 years of experience in developing communications strategies & marketing campaigns and building cooperative relationships in the community. I have provided strategic planning and consultation to develop hundreds of businesses and nonprofits and have utilized my skills to raise more than $1M in charity.
Marketing Strategies & Campaigns
Strategic & Crisis Communications
Creative Team Leadership
Content Writing & Market Research
Web & Print Content Development
Database & CRM Management
E-mail & Mobile Marketing
Web & Graphic Design
Public & Media Relations
Market Brand Strategy Sony Vegas, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite, Microsoft Excel, Visio, PowerPoint, Outlook, Publisher and Word. SharePoint, PeopleSoft, ArcInfo, ArcView, ArcIMS, ArcSDE, ArcGIS Server, Spatial Analyst and Network Analyst.
Web/Multimedia: Wordpress, HTML, CSS, UX Design, SEO, SEM, Content Management Systems, Drupal, MySql, Hootsuite, MailChimp, Constant Contact, Hubspot
04/2015 to 11/2015
Program Support SpecialistCOMMUNITY CONNECT － Riverside, CA
Since 1966 Community Connect has been creating safe and healthy communities with an emphasis on providing services and referrals to the truly needy.
Managed the Nonprofit Resource Center and provided consultation to more than 250 nonprofits in areas of, communications, marketing, organizational needs and strategic planning enhancing the brands of hundreds of nonprofits and their leaders building cooperative working relationships between the for-profit sector and the nonprofit sector as the liaison for the nonprofit sector.
Orchestrated and marketed 18th annual Non-Profit Conference attracting more than 200 community leaders and received more than $80,000 in support from local public officials, sponsors and organizations.
Led market launch of more than 30 new nonprofits by identifying opportunities, researching market possibilities, collaborating with community agencies developing nonprofit programs valued at more than $1M.
Developed, consulted and advised management for more than 150 nonprofits by identifying needs in areas of complex comprehensive communication, outreach and marketing by organizing one on one sessions, workshops and e-learning platforms.
Built and operated dynamic mobile friendly web based platform improving communication flow synthesizing user engagement by adding an effective online database tool utilized by more than 200 nonprofit partners and hundreds of clients.
Produced reports that demonstrated key marketing analytics and demographics for use in donor and grant presentations.
Efforts were credited as instrumental in closing numerous high-level sponsorships and donations.
Designed, marketed and coordinated e-newsletters distributed to more than 4000 contacts in Riverside and San Bernardino Counties by using Constant Contact with an average open rate of 70%.
Secured more than $150,000 within six months by marketing fundraising campaigns, writing grant proposals and direct mail marketing to niche donors.
05/2014 to 03/2015
Provided ongoing marketing and organizational support to Director of Nonprofit Resource Center and served as an independent marketing consultant to more than 200 Riverside County based nonprofits.
Systematized records of more than 200 consultants, 100 nonprofits and 50 volunteers by optimizing database in a content management systems based on category.
Organized and marketed 17th annual Non-Profit Conference attracting more than 200 community leaders and received more than $20,000 in support from local public officials, sponsors and organizations.
Designed e-learning, print and social media promotional materials to promote educational workshops engaging local leadership and community organizations by using Adobe Photoshop and other software.
Managed, designed and edited Nonprofit Resource Center written, visual, digital, and electronic communications substantially increasing visibility in Southern California.
03/2009 to 04/2014
Social Media SpecialistSAHABA INITIATIVE Award Winning Community Based Social Service Agency － San Bernardino, CA
Led a team of 30 young professionals in development of an innovative start up, we focused on the long term mission, vision, goals, policies, and infrastructure of the organization and the development of its market branding, strategic planning and goals.
I personally was heavily involved in creating strategic communication plans, brand and message strategy while also managing design and content production on web and social media platforms.
Developed public relations program and oversaw integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled donations from $1k (2009) to $650k by (2016) through gift fund raising programs.
Monitored freelance web writers, designers, programmers and influenced online conversations among audiences larger than 100,000 people increasing brand awareness by 20% in more than ten different countries.
Developed effective written, visual design concepts and digital marketing items such as social media posts, e-mail marketing and offline collateral such as postcards, press releases, brochures, mailers, and fact sheets.
Established and maintained regular contacts with more than 200 local community groups, politicians, officials and media outlets such as San Bernardino Sun, Press Enterprise and others by building personal relationships and community meetings.
Developed comprehensive marketing plan consisting of social media strategy for Facebook utilizing data increasing fans from 10 to over 1,000 within a span of 12 months and raising $150,000.
Managed marketing budget producing engaging content and increased budget by 90% within four years through cultivating donors through relationship building and online marketing campaigns.
Wrote web content such as social media posts, news releases and print content such as booklets and brochures that enhanced the clarity and accuracy translating complex product material and helped them sell more effectively.
Created, implemented, and managed all digital marketing and offline marketing initiatives including: website, social media (Facebook, Twitter, YouTube), and email marketing; creating overall strategy for awareness, usability, design, and cohesion.
01/2008 to 04/2014
Social Media ConsultantARBAZ NIZAMI, Independent Consulting
Consulting in areas of marketing and communication services provided to more than 100 businesses and nonprofits consisting of web & graphic design, photography, market research, online advertising, social media development, video editing, SEO, digital and traditional marketing strategies
Provided strategic direction to more than 100 businesses and nonprofits on their creative process, visual identity and marketing/branding strategies.
Developed more than 50 mobile friendly websites which includes design, Web Strategy/SEO optimization, content development and multimedia content by using Wordpress, Joomla and other content management system.
Designed brand visuals and content for collateral material and more than 300 marketing pieces such as graphics for booklets, brochures and postcards by using Adobe software.
Filmed, edited and produced dozens of promotional videos utilized for fundraising and online marketing campaigns in support of social media platforms utilizing Sony Vegas and FinalCut Pro.
Education and Training
Bachelor of ArtsCalifornia State University － San Bernardino, CA
B.A: Communications Public RelationsCommunications Public Relations
Coursework included organizational communication, public relations campaigns, crisis & strategic communication, and digital media marketing and writing for media.Riverside City College － Riverside, CA
Associate of Arts
A.A: General Education CommunicationGeneral Education Communication Extracurricular activities included Director of Multicultural Advisory Council developing a creative space for strong communication and intercultural ties on campus.
Adobe software, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, advertising, Analyst, ArcView, branding, Brand Strategy, brochures, budget, catalog, closing, consultant, consultation, Consulting, Content Development, content, Content Management, Council, Crisis Communications, CRM, CSS, clients, Database, direct mail, direct marketing, direction, Drupal, E-mail, email, freelance, fund raising, fundraising, grant proposals, Graphic Design, graphics, UX, HTML, Adobe InDesign, leadership, Team Leadership, Director, managing, marketing plan, Market Research, Marketing Strategies, marketing, Market, marketing and communication, marketing and writing, Media Relations, meetings, Microsoft Excel, Outlook, PowerPoint, Publisher, SharePoint, Word, Multimedia, MySql, Enterprise, Network, news releases, newsletters, online marketing, optimization, organizing, organizational, PeopleSoft, photography, policies, presentations, Press, press releases, producing, Profit, promotional materials, public relations, relationship building, researching, San, social media platforms, strategy, Strategic, strategic planning, Sun, translating, video editing, Visio, vision, visual design, website, web content, websites, Web Strategy, workshops, written, Content Writing
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Companies Worked For:
SAHABA INITIATIVE Award Winning Community Based Social Service Agency
ARBAZ NIZAMI, Independent Consulting
California State University
Riverside City College
Job Titles Held:
Program Support Specialist
Social Media Specialist
Social Media Consultant
Bachelor of Arts B.A : Communications Public Relations Coursework included organizational communication, public relations campaigns, crisis & strategic communication, and digital media marketing and writing for media. Associate of Arts A.A : General Education Communication
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