Seasoned sales and marketing manager with a comprehensive background managing highly effective communication campaigns that supported key sales and marketing objectives. Versed in all aspects of marketing campaigns from concept development to execution and launch.
Consistently exceeds monthly goal by at least 50%.
Reduced cost per acquisition rates by large percentage through successful targeted email acquisition campaigns.
Established 100+ new accounts in a single year through successful client development.
Interviewed prospective clients to learn about their financial needs and to discuss any existing coverage. Processed applications, payments, corrections, endorsements and cancellations. Called 100+ warm leads each week to expand client base. Promoted agency products to customers in person, on the telephone and in writing. Prepared necessary paperwork to process insurance sales and renewals. Submitted up-to-date activity and production logs to agency management for review. Followed up with potential clients regarding online information requests. Presented and clearly explained insurance policy options to clients based on their needs and goals. Promoted client retention through high-quality service and follow through.
Executed accounts receivable reporting enhancements and reconciliation procedures. Managed accounting operations, accounting close, account reporting and reconciliations. Performed debit, credit and total accounts on computer spreadsheets/databases, using specialized accounting software. Provided reliable and timely project by project expense, capitalization, amortization and spend data for all departments. Processed an average of 50 invoices per month for a large-scale organization. Researched and resolved billing and invoice problems.Created training manuals targeted at resolving even the most difficult customer issues.Developed, implemented and monitored programs to maximize customer satisfaction.Developed, implemented and monitored programs to maximize customer satisfaction and manage on-site customer service representatives.Developed multiple marketing strategies and campaigns each quarter.Collaborated with advertising and promotion managers to promote products and services.Created sales strategies to promote advertising offerings and motivate larger deals.Produced engaging online marketing campaigns.Created an official company page on Facebook to facilitate interaction with customers.Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.Developed onsite body content, meta descriptions and page titles in support of SEO strategies.Managed the in-house advertising program consisting of print and media collateral pieces.Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
Managed the day-to-day tactical and long-term strategic activities within the business. Reduced and controlled expenses by improving resource allocation. Recruited and hired new staff. Assessed clients' overall physical health with body composition scale measurements. Recommended program improvements and creation of innovative programs and services. Delivered excellent customer service by greeting and assisting each customer.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Developed multiple marketing strategies and campaigns each quarter. Collaborated with marketing and communications teams on standardization, design and production of marketing materials. Created sales strategies to promote advertising offerings and motivate larger deals. Managed new product and content releases. Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. Planned and negotiated media buys, including TV, radio, print and digital. Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags. Designed and created marketing collateral for sales meetings, trade shows and company executives. Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. Coordinated pre-show and post-show activities at trade shows.
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