Accomplished and results-driven sales professional offers 15 years of leadership and account management experience as an integral part of fast-paced sales teams. Strategic thinker and proactive problem solver with expertise in consultative selling and territory sales management.
Advertising sales division of Comcast Cable focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently.Promoted to lead three regional offices, six employees and a $2.2 million sales portfolio. Drive team performance by coaching Account Executives on ways to improve their performance, achieve goals and obtain expected quotas. Utilize Microsoft Dynamics CRM to help analyze statistics to determine sales potential.
•2014 President's Club Award Winner (First year of LSM Program)
•Grew Santa Fe office billing by 336% in 5 years
•153% growth over five years in mature and fragmented advertising world
•15%+ yearly growth in the automotive category, company's largest vertical
•Developed new business strategy with SMART goals that accounted for over 100 new business accounts in year one of program
Provided the opportunity to lead all sports efforts for the Albuquerque-Santa Fe market. Sports revenue has become the company's second fastest growing revenue stream. Tasked with developing sports sales strategy and policy for staff of 20 through regular data analysis, investment level examination and sales tactics.
•Contracted with key stakeholders to streamline work flow in the development of sports opportunities
•Crafted training for sales staff on the value proposition of sports
•Spearheaded College Sports Committee for Mountain Sports Task Force that led to several successful initiatives
•Achieved 252% growth in sports revenue since 2014
Promoted to take on additional responsibility of leading the Farmington, NM team while continuing as the Account Executive for Southwest Colorado. Carried account list with a $1.14 million overall portfolio. Train and coach Account Executives to be high performers. Analyze sales statistics and monitor inventory to determine sales potential. Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
•2009 President's Club Award Winner
•Grew customer base in both markets by 35%
•Established sales strategy in the automotive category that resulted in 100% participation at the dealer level
Was recruited to come to Durango, and turn around our performance in the automotive category. Achieved 100% market saturation in automotive in 6 months. Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments. Planned, created and delivered sales presentations based on customer needs.
•2008 & 2007 President's Club Award Winner
•Consistently secured new accounts to grow market revenue by 430% in three years
•Most ad dollars billed per subscriber in Albuquerque-Santa Fe market
ZenithOptimedia combines the media operations of the Zenith and Optimedia networks under the ownership of Publicis Groupe. Recruited to manage $6 million budget for Denver Regional Toyota Dealer Association and Lexus Dealer Association in Denver, Salt Lake City, Las Vegas and Tucson.
Management of client budgets; supervising and facilitating projects; creating plans and recommendations for clients in several markets; negotiations and placement of media buys; sustaining client relations.
Foundations of Organizational Leadership
CSS Talent Focused Management/3R Selling Pro
October 2011 to Current
United Way of Southwest Colorado - Durango, CO
•Board President (October '13 – October '15)
•Guided CEO/President through strategy development of new community impact model
•Created narration of 3 different partner agencies stories for long form video content
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