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Leading and designing award winning communication campaigns that wield the power of storytelling to amplify identities and strengthen loyalty for world renowned brands. With more than two decades of experience developing winning strategies and creating engaging global sponsored content for international brands like Rolex, Radisson, Omega and Turkish Airlines. Leading an international team from concept to completion including complicated formats, multi million dollar budgets, multiple stakeholders and challenging logistics. Meticulous in managing and carrying out a vision. Take charge, agile, resilient and resourceful. Motivated to learn, grow and excel. Understanding the power of a brand and the importance of the business's reputation through meaningful messaging. A hardworking leader and project manager with a proven track record of accomplishments. Always looking for new and creative ways to innovate and amplify global reach through unique presentation.
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- Support and report to Executive Director of Productions for CNN International
- Developed centralized structure for network financial and editorial success
- Head of key programming with diverse focus. Including business, health and wellness, travel and sustainability
- Manage key on air talent. Dr. Sanjay Gupta, Richard Quest, Philippe Cousteau, Derek Blasberg. Earned respect and praise
- Research and develop coverage plans, approve concepts, planning, copy, travel and final product. From Idea to execution
- Successfully managed multi million dollar budgets. Yearly operating of 16m with 58 m in revenue
- Ensured seamless communications for key stakeholders
- Coordinate messaging with global communication teams
- Hired and managed production teams
- Guided team of 20+, identified problems and provided effective solutions to maintain team productivity
- Innovate and create new content presentation and revenue opportunities
- Plan and execute news and feature content
- Coordinate daily coverage working with newsroom teams and closely with news gathering teams
- Assist Director of Planning leading teams in four production hubs
- Key manager developing networks planning systems to communicate and track projects
- Develop new guest ideas
- Manage high profile, time sensitive projects
- Research talking points and briefings for all assignments
- Liaising with public relations, marketing, ad sales, digital and finance
- Responsible for budget oversight and project management duties
- Event planning
- Field Production in Asia, Europe, Middle East, North and South America
- Key manager in major market news operation responsible for 42 hours of live television each week
- Work directly with Vice President of News to develop short term and long coverage plans and oversee their execution
- Directly supervise team of 15 planning and assignment editors
- Responsible for all special event coverage
- Coordinate assignments with special projects unit
- Manage logistics with operations manager and help manage ENG and SNG crews
- Liaison with community affairs to develop community service projects and news coverage
- Work closely with creative services on messaging
- Event planning and continuing coverage includes September 11th and Anniversary coverage, D.C. Sniper Attacks and trials, Anthrax, IMF-World Bank Riots, American Idol Auditions and live coverage, President Reagan and Ford Funerals, 2000, 2004 and 2008 Presidential Elections and Inaugurations. Washington Nationals Opening Day 2008, Pope's visit 2008
- Created special content including World War II Memorial, Stuff a Truck, Save a Life Saturday, Housing Survival Guide and Mentoring Monday
- Played a key role developing, planning and launch of 11am, 5pm, 6pm and 11pm newscast
- Given full responsibility to develop content plan for daily four hour morning newscast. Took it to the number one ratings position, beating all network morning shows including The Today Show
University of South Florida - Tampa, Florida,
Social Media Management, Georgetown University, January 2016 and Viral Marketing/Contagious Content, Coursera, May 2016
- 2014 NAMIC Vision Award- Leading Women Series
- 2012 National Headline Award- Extreme Science Documentary with Philippe Cousteau
- 2008 Emmy Award- Papal Mass coverage
- 2005 National Edward R Murrow Award-Breaking News-Bank Robbery
- 2004 Edward R Murrow Award -Continuous Coverage-Sniper
- 2003 National Edward R Murrow Award- Spot News-Sniper
- 2002 Emmy Award - September 11th Anniversary
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Job Titles Held:
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- Senior Planning Supervisor
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- Bachelor of Arts
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