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executive producer resume example with 13+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

High-energy Marketing Analyst and Incentive Event Producer with over 20 years experience in C-Level client partnerships in the luxury industry. Experienced selling regional, national and global sponsorship accounts in broadcast television, radio, social media and sports, designing loyalty programs and strategic marketing campaigns. Leads and develops creative content, televised programs, email campaigns, partnerships and ticketed events. Team player who understands the importance of meeting critical deadlines. Reliable with exceptional knowledge of target markets and attention to detail. A dynamic leader with a penchant for marketing strategy, project management and luxury retail tourism. Proven Track Record in building strong relationships and exceeding sales goals and tenacity for developing loyal customers. Excellent record of expanding market share, retaining customers and promoting new initiatives, profitable opportunities, qualifying prospects and cultivating strong national and international partnerships.

Skills
  • 20 + years in Broadcast, Sports, Radio & Social Media Advertising
  • Brand Management & Luxury Branding and Global Partnerships
  • Creative / Problem Solver / Analytical / Strategic / Decisive
  • Marketing / Sponsorship Valuation / Procurement
  • Loyalty Incentives / Audience Acquisition / Project Management
  • Guest Speaker & Presenter in Hong Kong, Athens, Italy & Australia
  • Senior Analyst, Market Research / Strong Data Analytics Skills
  • Thrives in Fast-Paced Environments / Influencer Management
  • Conceptualize and Produce Half-Hour Television Shows
Experience
01/2012 to Current Executive Producer Activision | Carlsbad, CA,
  • Sponsorship Procurement -Create custom Luxury Market Presentations and develop strategic sponsorship opportunities. Achievements include winning national accounts as Celebrity Cruises, Badgley Mischka, Sephora, Lancome, Aston Martin North America, Capital One and Toni & Guy USA.
  • Content Producer -Conceptualize and Executive Produced local Television shows Fashionista Now Boarding and Behind the Seams TV to enhance sponsorships opportunities to integrate strategic ad campaigns, sold naming rights, category exclusivities and digital billboards. Negotiated contracts to diverisify brand exposure to influence audiences and broadcast demographics.
  • Developed International Global partnership with Global Sources, one of the largest supplier and buyer trade shows in Hong Kong, established partnerships with Athens Fashion Week, hired by Italian American Opera Festival for procurement and featured Guest Speaker at Brisbane Fashion Week in Australia sponsored by Virgin Australia.
  • Partnered with Broadcast Networks to negotiate televising of OC Fashion Week (OCFW) Runway shows - established OCFW as a luxury brand and obtained luxury partners. Received International Publicity on BRAVO as highest rated show during the 2019 season.
  • Produced Commercial Spots, Promotional Billboards and Opening and Closing segments for Sponsors
  • Runway Show producer built a community database of models, photographers, designers, sponsors and influencers through bi-annual events.
  • Grew sales and progressive social media growth by developing robust marketing plans and cultivating long-lasting industry partnerships.
08/2021 to Current Problem Solver, Robotics Evenings Amazon | City, STATE,
  • The First SBD1 Team to be elected, certified and trained as an official Amazon "Problem Solver" within two weeks of hiring: Help oversee complicated production shipment orders for new and established customers handling.
  • Part of the First SBD1 - Success by Design - California Team to be Certified and Trained in "Robotics" for Amazon United States. SBD1 Made record history increasing national distribution of totes with highest 616k mass cart increase from 13k in August - a 18% week over week cost performance in 3 months. 11% cost per output. Analyze operations issues and inefficiencies in the production output of destination pallets for U.S. distribution centers.
  • Part of Team recognized for winning the 'Time to Shine' peak award #1 for the 5th Consecutive Time in the entire IXD + Region.
01/2009 to 12/2012 Aston Martin Elite Business Manager, Contractor HAUTEOC | City, STATE,
  • Proposed a three-year contract to develop loyalty incentive programs that resulted in record sales 2010, 2011 in new and used vehicles called Aston Martin Elite.
  • AM Elite was developed to provide luxury incentives and experiences for vehicle owners to achieve high level of satisfaction.
  • Managed guest financial transactions and collected payments via cash, check and payment card. Developed tour packages and itineraries for individual clients and groups across various locations.
  • Kept safety of group members at high level.
  • Built and managed queries, exports, analysis reports and mailing lists.
  • Followed corporate brand guidelines to enable brand consistency across campaigns and marketing programs.
  • Produced over 8 original incentive campaign concepts for Aston Martin Newport Beach and North America Aston Martin. Results in 3 years : Dealership #1 in nation in New and Used Vehicles during the recession. Part of Team recognized and Awarded the Gaydon Award in the U.K.
  • Devised and managed creative plans for company branding and product launches.
  • Developed new initiatives and partnerships with business and community leaders to reach business objectives.
  • Directed development and implementation of business and product marketing campaigns.
  • Drove improvements to market awareness and penetration with engaging and effective collateral.
  • Led design and project teams with big-picture view of business and client requirements.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Education and Training
Expected in 06/2022 to to Bachelor of Science | Data Science And Analytics Massachusetts Institute of Technology, Cambridge, MA, GPA:
  • Major in Economics, 1994
  • Minor in French, 1994
  • Currently Enrolled - MIT - Data Scientist
  • Seasoned 20 Year Career in Television as Market Research Analyst, Advertising Broadcast KUSI TV, Programmer in Syndication for Fox, Univision and Broadcast Manager with Former Disney Anaheim Sports, The NHL and MLB Sports Sponsorships since 1996.
  • Developed first Orange County Sponsorship Agency developed to finance local and regional events. Recognized in Harper's Magazine with Donna Karan Store at South Coast Plaza 2008.
Websites, Portfolios, Profiles
  • https://www.linkedin.com/in/kathy-m-3529b06/
  • https://ocfashionweek.com
  • https://www.instagram.com/ocfashionweek/

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Resume Overview

School Attended

  • Massachusetts Institute of Technology

Job Titles Held:

  • Executive Producer
  • Problem Solver, Robotics Evenings
  • Aston Martin Elite Business Manager, Contractor

Degrees

  • Bachelor of Science

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