Seasoned Executive Producer and Experiential Marketer well-versed in bringing productions and events to life while meeting demanding scheduling, budgeting, and overall project management targets. Focused and results-oriented leader with proven skills in B2B and B2C activations and desire for a challenging new role. Direct experience in working with tops brands such as Google, YouTube, T-Mobile, Zendesk, Budweiser, Lexus, adidas, TaylorMade Golf on both the agency and in-house sides of business.
Skills
Live & Virtual Event Production
Leading Teams & Managing Direct Reports
Creative & Event Operations
Budget & Contract Management
Stakeholder & Executive Level Management
Digital & Interactive Content
Strategic Brand Management
RFI Responses & Creation of SOWs
Experience
Executive Producer, 06/2014 - Current 9Rooftops – Chicago, IL,
Executive producer, leading teams and managing various work streams, with a deep understanding for event operations and strategy as it relates to pre production and onsite execution.
Currently managing multiple HQ campus upgrades and Executive Briefing Center installs for T-Mobile, managing multiple project budgets totaling to $8 million.
Workstream and lead producer on intimate executive level events to large partner conferences for Google ranging from 100 attendees up to 5,000 attendees.
Lead producer, leading a team of 6 producers, producing over 84 activations at Google Next 2018 & 2019, managing a budget of over $4 million.
Event Operations lead for Zendesk Relate 2020, managing the production of scenic for the entire 2500+ people user conference and overseeing graphics, logistics, and show services work streams.
Implementing event strategy and measurement to gather quantitative and qualitative data and KPIs to assist clients in evaluating their experiential ROI.
Managing multiple, large, complex, and ever-changing project budgets for high profile events resulting in positive margins.
Juggling multiple projects, while working cross-functionally with account, creative, technology, and production teams to ensure efficient and quality solutions in high pressure settings against tight timelines.
Proficiencies in all event areas such as scenic and graphics production, content creation, venue operations, audio visual, show services, food & beverage, staffing, travel.
Building and maintaining client and stakeholder relationships, selling projects, creating SOWs, and negotiating and executing vendor and partner contracts and payments.
Mentoring up and coming team members with five plus years of managing three direct reports, conducting performance reviews, and goal setting.
Senior Event Services Specialist, 08/2013 - 05/2014 George P. Johnson – City, STATE,
Sole point of contact for all vendors working with the Lexus Account, while reviewing and implementing show rules and regulations as it pertained to each individual auto show.
Provided on-site support and detailed time tracking at the four largest auto shows in the country: Detroit, New York, Chicago, and Los Angeles.
Maintained the accuracy of over fifty season estimates; including monitoring job costs, change orders, and providing event projections and final reconciliation to Senior Management.
Prepared and distributed detailed pre-event communications, production schedules, and expectations with all partners and supervisors.
Managed logistics and scheduling of show kits and trucks including Inventory control with a strong knowledge of kits and carrier requirements.
Global Brand Marketing Coordinator, 08/2009 - 06/2013 TaylorMade-adidas Golf – City, STATE,
Executed approximately 200 national and global corporate meetings and events annually across 4 brands: adidas, Taylormade, Ashworth Golf and Adams Golf.
Brand marketer who managed digital campaigns, social media accounts, and digital content to drive tri-brand awareness to TaylorMade Golf, adidas Golf, and Ashworth Golf.
Implemented the design and logistics, working directly with our creative agency of record, for a 30,000 square foot trade show booth at the PGA Show in Orlando, FL with over 40,000+ attendees, for three years (2011-2013).
Solely executed and managed all aspects of high profile events and activations such as a Sports Illustrated sponsored 2012 U.S. Open and a PR stunt at the 2012 London Summer Olympics.
Created and managed event registration websites using Cvent, for events of up to 500 internal employees and partners, including sales meetings and travel to the PGA Show in Orlando, FL.
Planned and managed travel of six company employees to 14 different countries on 5 continents over 75 days throughout 2 tours of a global online project in 2010.
Education and Training
B.S: Textile & Apparel Management – Marketing & Merchandising, Expected in 05/2009 - University of Missouri - Columbia, MO, GPA:
Masters of Business Administration: Marketing, Expected in 12/2022 - Syracuse University - Syracuse, NY, GPA:
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