Event And Experiential Producer resume example

Led interactive department and provided strategy for all clients including healthcare, transportation, environmental, public safety, and education campaigns. 


Highlights: 
  

• Provided strategy for interactive and experiential marketing and social media initiatives for Texas Department of Transportation, Texas Parks and 
Wildlife, WIC, Drive Clean Across Texas, Capital Metro, Partnership for a Drug Free Texas, Texas Department of State and Health 
Services, Texas Education Agency, and City of Austin. 
  
• Staying up to date with current interactive trends, provide ideas and solution for all types of campaigns and projects depending on 
client’s goals and challenges. 

• Actively contributed to RFP responses and proposals.
• Led interactive and social media presentations for internal teams and clients. 

•  Successfully oversaw project teams (both internal and contractors), clients, contracts, scope and budgets including design, user 
experience, production, media buys, SEO, development and copywriting.
• Developed and launched successful social media campaigns and provided social media and marketing strategy and consulting. 

• Developed interactive department using best practices, expanded vendor list and capabilities. 

• Created interactive process and developed briefs. 

• Provided strategy for interactive media campaigns and website launches dependent on web analytics reports.  

• Provided account and project management and strategy for interactive marketing for AMF Bowling, Caribou Coffee, Andrew 
Harper, Frito Lay, Starbucks, Bullion Direct, and HP. 
  
• Product management for 3Seventy’s local product and platform including e-commerce, custom solutions, and white labeling for 
clients. 

• Maintained overall company revenue and resource reports related to all client projects. 
  
• Directly managed team of program managers, designers, and QA analysts. 

• Actively contributed to RFP responses and proposals. 
  
• Led interactive presentations for internal teams and clients. 
         
• Successfully oversaw project teams (both internal and contractors), clients, contracts, scope and budgets including user 
experience, design, production, SEO, development, and copywriting. 
  
• Created overall company process and developed best practice documents.                 
• Oversaw Quality Assurance process and actively tested products and programs using Bugzilla, test cases, Device Anywhere, and 
A/B testing. 

  

Directed, developed and managed comprehensive marketing and interactive programs and relevant activity for international Fortune 100, start-up, entrepreneurial, and not-for-profit client organizations and initiatives. Account and project management in a client-facing role, writing proposals and statements of work with complex estimates, schedules and project teams working with all levels of the company.

Highlights:

• Led successful $1.5 mm website migration for Motorola B2B site, including integration of more than 20K pages and 15 disparate 
websites into newly design Motorola Business site for US and all international locales. Successfully oversaw project team (both 
internal and contractors), clients, contracts, scope and budgets including design, production, development, and copywriting. 

• Managed and launched external and internal communities for Premiere Global (PGI) on Jive's SBS platform including design, 
production, development and custom widgets. Provided executive level social media strategy. 
 
• Developed and launched successful social media campaigns for UFCU and provided social media and marketing strategy and 
consulting. 
 
• Managed Interactive Austin conference focusing on Social Commerce. 
 Provide strategy for marketing and social media initiatives for Motorola, PGI and UFCU as well as internally.