Integrated marketing strategy and development
Client and partner relationships
Created, maintained and activated partnerships through event and experiential marketing for Shiner with Alamo Drafthouse, Austin City Limits, FunFunFun Fest, Maverick Music Festival, Chameleon Coffee, Gibson Guitars, Bunkhouse, and Birds Barbershop.
Initiated activations at events ranging from 20 people to 25,000 people.
Senior Account Supervisor for Shiner managing all brand development, packaging, programs and sponsorships.
Led interactive department and provided strategy for all clients including healthcare, transportation, environmental, public safety, and education campaigns.
Directed, developed and managed comprehensive marketing and interactive programs and relevant activity for international Fortune 100, start-up, entrepreneurial, and not-for-profit client organizations and initiatives. Account and project management in a client-facing role, writing proposals and statements of work with complex estimates, schedules and project teams working with all levels of the company.
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