Entertainment Marketing Manager Resume Example
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ENTERTAINMENT MARKETING MANAGER
Experience
Entertainment Marketing Manager, 01/2013 to 01/2017Company Name － City, State
- Global Music & Culture: responsible for event/musician/entertainment marketing relations across all verticals.
- Created and developed GP4K content series in collaboration with Pitchfork which featured Vince Staples, Neon Indian, Mac Miller and DIIV.
- Awarded AdWeek's Best of Music Marketing 2015 for both The Weeknd's The Hills VR video and Action Bronson's Boiler Room episode.
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- Booked and produced live music events at The GoPro Mountain Games in Vail,CO for two consecutive years with a total attendance of 50,000 people from 2013-2015.
- Assisted in the development of the GoPro Hero 3+,Hero 4 Music Bundles which sold for an overall profit of $3 million amid tough economic pressures.
- Managed co-beneficial relationships with high-profile recording artists, industry-leading artist managers, top-level record label executives and corporate partners while strategically highlighting GoPro music ambassadors in conjunction with artist & partner brands globally.
- Developed and executed go to marketing strategy for the GoPro Music Bundle.
- Utilized data as a significant building block for developing these programs, and to define further the unique qualities of GoPro's audience to sustain long-term growth.
- Refined and communicated the mission of GoPro music, through collaboration among internal groups.
- Established internal organization, workflow, and processes, execute those plans and grow staffing accordingly.
- Collaborated with internal teams including management, public relations, editorial, creative and financial to establish, prioritize and meet goals.
- Built, owned and balanced the annual entertainment marketing budget of 1.5 million dollars.
- Created and produced The GoPro House during South By Southwest in Austin,TX for two consecutive years.
Senior Talent Buyer, 10/2010 to 06/2013Company Name － City, State
- Noise Pop is one of the nation's leading independent promoters, responsible for producing both Treasure Island Music Festival and Noise Pop Music Festival.
- Negotiated contracts for all Noise Pop Festival events at The Fox Theater, The Fillmore, Bimbos 365, Bottom Of The Hill, The Chapel and The Independent all ranging from 550 - 1700 seats.
- Approved and reviewed targeted marketing plans, based on audience demographics and competing events.
- Commanded cross-functional marketing teams for each event, consisting of Marketing Manager, Ticketing, Venue, Street Marketing and Corporate Sponsorship.
- Directed media buys for print, radio, and television as per demographic segmentation.
- Profiled and interviewed by Ultimate Ears which has since been syndicated in over 55 music blogs and websites.
- Recognizes potential of smaller artists, creating favorable long-term relationships that result in beneficial contract negotiations for larger shows in cumulative years.
- Managed multiple, simultaneous events and hits key deadlines, with lead times varying from 3 weeks to 2 years.
- Oversaw marketing messaging and materials development; implemented creative, guerilla marketing tactics.
- Curated and booked Noise Pop Festival, 20th Street Block Party and Bold Italic's Harberdash.
Booking Agent, 05/2008 to 02/2010Company Name － City, State
- Leafy Green Booking is an independent booking and management company.
- Negotiated live engagement contracts for over 15 artists including Swans, Mudhoney, The Sonics, Sleepy Sun, The Soft White Sixties, Bob Log III and Kid Congo Powers.
- Assembled budgets for tour managers and artists management.
- Negotiated performance fees and backend profit structures with promoters around the globe.
- Issued and executed agreements, collected payment and supervising artists statements, compiling ticket data, overseeing artwork and all marketing assets, gathering final show reports and communicating those to relative trade publications.
Talent Manager, 06/2005 to 03/2008Company Name － City, State
- Media production and talent management company.
- Designed and executed a VIP experience campaign for a developing artist.
- Planned the campaign, built the online store, maintained inventory, and hired and trained 1 employee.
- Surpassed revenue projection by 50% and increased sales 40% over 2 national tours in a 6-month period.
- Developed marketing and press strategies for Audioslave's "Be Yourself" which reached #1 on the Billboard charts.
- Implemented successful touring strategy for a developing artist; tours broke even and yielded 50% increase in sales of recorded material and merchandise.
- Awarded RIAA Platinum sales award for work on Audioslave's Out Of Exile.
- Determined routing strategy based on historical artist performance data in collaboration with booking partners.
- Hired and negotiated salaries for musicians and touring personnel.
Assistant to Senior AgentCompany Name － City, State
- WME is the leading sports and entertainment agency representing global brands, properties and talent.
- Assisted senior agent by servicing the day-to-day needs of an expansive client roster which included Tool, Stone Temple Pilots and The Jim Rose Circus.
- Worked closely with talent buyers and artists management teams on administrative duties to ensure successful day of show performances not limited to: Marketing, Support Coordination, Artist Advancing and travel arrangements, Artist Itineraries.
- Built deal memos, issued and reviewed contracts, liaised with accounting department on talent payments.
Education and Training
Bachelor of Arts:English LiteratureUNIVERSITY OF CALIFORNIA BERKELEY － City, StateEnglish Literature Dean's List, Cum Laude
Bachelor of Science:Sound ArtEXPRESSION COLLEGE FOR DIGITAL ARTS － City, StateSound Art
Skills
accounting, administrative duties, Artist, agency, brand management, budgets, budget, charts, content, content creation, contract negotiations, contracts, client, e-commerce, editorial, Event Production, financial, functional, Global Marketing, inventory, Mac, marketing plans, marketing strategy, marketing, Marketing Manager, materials development, Media production, messaging, musician, personnel, Platinum, press, processes, Product Development, product marketing, producing, profit, Project Management, public relations, publications, radio, recording, research, routing, sales, staffing, Strategy, strategic, Sun, supervising, television, travel arrangements, unique, video, websites, workflow
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Resume Overview
School Attended
- UNIVERSITY OF CALIFORNIA BERKELEY
- EXPRESSION COLLEGE FOR DIGITAL ARTS
Job Titles Held:
- Entertainment Marketing Manager
- Senior Talent Buyer
- Booking Agent
- Talent Manager
- Assistant to Senior Agent
Degrees
- Bachelor of Arts : English Literature
Bachelor of Science : Sound Art
