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director of digital marketing resume example with 15+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Summary

Results-focused digital marketing professional with strength in multi-channel campaign building, brand management, and analytics. Proactive leader with strengths in communication and collaboration. Proficient in leveraging SEO and social media knowledge to drive business results. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

Skills
  • SEO strategy development
  • Google Analytics expertise
  • Project management
  • Industry trend understanding
  • KPI monitoring
  • Team management
  • Process improvement
  • Planning and coordination
  • Team building
  • Relationship development
Experience
05/2014 to 08/2020
Director of Digital Marketing Amda College Austin, TX,
  • Lead development and implementation of effective online marketing strategies within corporate brand standards for franchise system of 260 educational based child cares and franchise development.
  • Managed budget and execution (SEM, SEO, paid digital, ORM, email, and social) to drive lead generation and brand awareness for franchise development and national marketing fund.
  • Oversaw development of 2 generations of websites, working with outside agency and developers to optimize UX and SEO throughout site lifecycle, adapting site as user trends and SEO practices changed.
  • Collaborated with Content team to reconceive email drip campaigns for B2B and B2C.
  • Provide support and training to franchisees on best practices for improving their business’ online presence, including content marketing, social media tactics, and online advertising.
  • Evaluate new online marketing strategies and tactics and benchmark competitive landscape.
  • Responsible for campaign analysis and attribution, reporting to executive leadership.
11/2012 to 04/2014
Marketing Specialist Ingersoll Rand Phoenix, AZ,
  • Provided strategic direction and execution for all branding and awareness-building efforts.
  • Developed and executed marketing plans for key development events, 20th anniversary celebration, and annual fund campaign which raised more than $500,000 in FY2012.
  • Introduced #givingtuesday to fundraising mix and found new donor audience on Facebook and Twitter.
  • Oversaw and contributed to content creation and creative design to email marketing, website and social media, print newsletters, videos, and marketing brochures.
  • Provided social media training to all HopeWell staff and community members.
01/2005 to 07/2012
Director of Online Marketing HARPOON BREWERY City, STATE,
  • Led website redesign project that resulted in 45% more visits and increased brand reputation in first year of implementation due to improved user experience, re-conceptualized data architecture, and integrated point-of-sale database; worked with developers to integrate Facebook into website to improve engagement as well as create a custom CRM for customer loyalty program management.
  • Recommended social media strategies to increase and strengthen engagement, acquire new customers.
  • Managed and developed content for all social media channels, website, and email campaigns for multiple products, locations, and events and brand’s customer loyalty program.
  • Integrated online, emails and social campaigns with traditional product, venue, and event marketing and established KPIs to evaluate campaign performance.
  • Worked with vendor to push new e-commerce platform that grew annual sales by 40%.
  • Directed fundraising and registration activities for four internally-produced charity-focused athletic events resulting in over 6,000 loyal participants and $450,000 in donations in 2011.
  • Developed and implemented corporate policy and training regarding use of social media.
  • Conducted SEO strategy and implementation, multivariate testing, keyword research, online ad campaigns, CPC, PPC, and CPM ad buying.
  • Maintained and updated competitive benchmarking report and analyzed technologies, trends, and best practices in the digital marketing field to continually improve company’s strategy and execution.
Education
Expected in 2000 to to
MBA: Competitive and Organizational Strategy, Computer and Information System Management, and Health Care Management
William E. Simon Graduate School Of Business Administration, University Of Rochester - Rochester, NY,
GPA:
Expected in 1995 to to
Bachelor of Arts: Chemistry
University Of Rochester - Rochester, NY,
GPA:
Awards

Kiddie Academy

  • 2020 AMA Baltimore #MXAward for "Best Event Marketing Campaign” - Project team member that worked on, along with partners Planit, Havas, and Tombras, leading digital strategy, landing page development, and digital execution
  • 2019 Michael Kirchhoff Technical SEO award from BrightEdge - Award to an individual who shows outstanding character and SEO expertise
  • 2019 Merit of Excellence Award - Awarded by company leadership for successful completion and on-schedule launch of website refresh project, as project manager and lead strategist
  • 2019 Recognized as #16 Most Social Company by Baltimore Business Journal - Team leader and strategist for effort to transform and build social media program
  • 2018 IFA award for “Best Marketing Campaign – Franchise to Consumer” - For nationwide summer literacy event, acted as team’s digital strategist and created the landing page, paid social campaign and, email marketing
  • 2016 Merit of Excellence Award - For successful completion of Franchise Development website rebuild

Harpoon Brewery

  • 2011 Triumph Hero Award
  • 2008 Unsung Hero Award - For behind-the-scenes work to grow company volunteerism and philanthropy program which engages both employees and consumers

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Resume Overview

School Attended

  • William E. Simon Graduate School Of Business Administration, University Of Rochester
  • University Of Rochester

Job Titles Held:

  • Director of Digital Marketing
  • Marketing Specialist
  • Director of Online Marketing

Degrees

  • MBA
  • Bachelor of Arts

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