Director Of Digital Marketing Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Seasoned Digital Marketing Director offering over 15 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Achievements include developing, revamping and strengthening campaigns to drive a positive return on ad spend.

  • Digital, Email and Social Media Marketing
  • Analytics and Data Analysis
  • Strategy, planning and placement of B2B and B2C Strategies
  • Passion for User Experience / User Interface (UX/UI)
  • Efficient in Google properties including Analytics, Tag Manager, Search Console and Google Ads (including keyword planner, campaign builder, match types, ad extensions and keyword optimizations)
  • Efficient in social media management platforms, specifically Facebook Business Manager (including special category brands) and LinkedIn Campaign Manager)
  • Experience with Attribution Models including Last Click, First Click and Positional
  • A/B and Multi-Variant Testing
  • Audience Models and Universes; Building Custom and Lookalike Audience
  • Pixels and Floodlight Tags
  • Strong Leadership Skills
  • Strong Organizational Skills
  • Team Motivator
Work History
Director of Digital Marketing, 02/2016 to Current
Association Headquarters, Inc.East Windsor, NJ,

Work as Digital Marketing Director overseeing Digital Media, Digital Strategy, Analytics and Web Development team. Duties include:

  • Manages digital and web teams workflow to ensure projects are on time, within budget and align with approved scope
  • Strategizes, plans, implements and analyzes all digital marketing campaigns/channels including: Search (Paid and Organic), Online Display, Pre-Roll Video, Streaming Video and Audio, Social Media, Retargeting efforts, Content Development/Marketing, Landing Pages and On-Site activity
  • Responsible for tracking and managing all digital performance data whether through campaign pixels or other methods (i.e. Google event tracking); recommending optimization and testing opportunities
  • Leads campaign data updates and comprehensive end of campaign reports, including data analysis, insights and recommendations
  • Manages and executes detailed tracking documents, including pixel and event-based tracking recommendations, as well as outline reporting frequency and expectations pre-launch
  • Acts as consultant to other departments as well as to external clients on digital marketing
  • Manages external partner relationships, specifically RFP submission process, project awards and ongoing campaign monitoring/management (including budget, timelines and post-campaign auditing)
  • Works alongside Account Leadership to ensure goals and objectives are clearly defined, target audiences are known and understood and client expectations are met or exceeded
  • Proactively provides recommendations to meet defined KPIs (based on performance data)
  • Continually educates internal staff and external clients on digital best practices and trends
  • Develops, leads and encourages quarterly "lunch and learn" sessions on various digital topics or trends for team education
  • Outlines website projects scope of work, partnering with design and development departments on estimates
  • Guides UX/UI (user experience/user interface) for website projects
  • Handles internal email marketing efforts including testing, tracking setup and deployment
  • Drafts new business proposals with strategic approach, media recommendations, creative strategy and associated costs
  • Aids in new business efforts for agency via inbound and outbound marketing strategies
  • Has driven operational improvements which resulted in savings and improved profit margins, specific to digital marketing efforts and website projects
  • Built the first SEO offering for the agency; now a key revenue driver for our service offerings
  • Produce and submit weekly reports outlining progress against KPI objectives
  • Maintained continuous check on performance metrics (i.e. order volume, completed sales, revenue generated and return on ad spend), optimizing and enhancing campaigns based on current trend data
Digital Marketing Manager, 04/2015 to 02/2016
Zscaler, Inc.Cincinnati, OH,

Worked as Digital Marketing Manager on various Centers of Excellence (CoE) categories for Ochsner System. Duties included:

  • Led and managed all digital campaign elements including: Search (Paid and Organic), Online Display, Retargeting, Content Development, Campaign-Specific Landing Pages, Site Maintenance/Development
  • Handled tracking and managing all digital performance data; recommending optimization and testing opportunities
  • Consulted other Marketing Managers/Directors on everything digital
  • Managed and continually vetted external relationships, specifically with partners/vendors
  • Managed project workflow, working with vendors and other internal managers on project prioritization, timing and budget
  • Worked alongside Marketing Managers to ensure subject matter is accurate, goals are being defined/met and clients are satisfied
  • Proactively provided recommendations to meet defined KPIs (based on performance data)
  • Developed strategic plans that align with overall marketing goals, and rollup to larger system goals
  • Continually educated marketing staff on digital best practices and trends
  • Assisted Digital Content team with writing content, reviewing content and completing competitive analyses
  • Developed marketing content such as blogs, promotional materials and advertisements for social media
  • Provided weekly updates on digital marketing campaigns to internal stakeholders, discussing strategic initiatives and methods for improvement
  • Led reporting efforts and data analysis for the entire marketing team
Digital Account Supervisor, 07/2006 to 04/2015
Definition6New York, NY,

Worked as Account Supervisor on Fortune 500 telecommunications company handling digital marketing initiatives. Duties included:

  • Managed and built internal and external relationships
  • Managed project workflow, allocating resources for day-today projects (project prioritization), and communicating expectations with client
  • Managed integrated campaigns with end-to-end user journey analysis
  • Led collaborative brainstorm sessions to solve marketing problems
  • Created marketing plans focused on end-goals and project objectives
  • Proactively provided recommendations to meet defined KPIs
  • Ensured collaboration from all departments for consistency and efficiency measures
  • Ensured recommendations are timely and on budget
  • Specific tactical experience included: on-site marketing work, on-site rebuilds (collaborating with Information Architect group), geo-targeted marketing campaigns, offsite online display advertising, online video and pre-roll, SEO, campaign-related tactics (landing pages, pre-roll, etc.), social and mobile marketing, as well as email marketing
  • Additionally, experience working with Digital Strategists on analytics and reporting as well as test plans /recommendations
  • Elevated account management by predicting potential competitive threats and outlining proactive solutions
  • Managed book of business worth over $13 million on single account
Bachelor of Communications: Advertising, Expected in 05/2004
Loyola University New Orleans - New Orleans, LA
  • Graduated with 3.8 GPA
  • Dean's List for all 7 semesters
  • Member of 3 honor societies
  • Minored in Psychology

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School Attended
  • Loyola University New Orleans
Job Titles Held:
  • Director of Digital Marketing
  • Digital Marketing Manager
  • Digital Account Supervisor
  • Bachelor of Communications