Digital Marketing Consultant Resume Example ACCENTURE Enterprise Technology Consulting

DIGITAL MARKETING CONSULTANT

Professional Summary

Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.

Skills

Digital marketing
Budget development and management
Creative and innovative
Accomplished manager
Natural leader
Strategic marketing
Web 2.0 savvy

Story development and brand management
Multivariate testing knowledge
Thought leadership content development

Certifications

Hubspot Inbound Certification - 2016

Google Adwords Certification – 2013

Certificate in Social Media – 2011- Online Marketing Institute

Certificate in Usability – 2011- Online Marketing Institute

Certificate in Search Engine Optimization – 2010 - Online Marketing Institute

Certificate in Web Analytics - 2010- Online Marketing Institute

Work History

Digital Marketing ConsultantJun 2014 - Current
ACCENTURE Enterprise Technology ConsultingChicago, IL

Led digital marketing team of content strategists and project managers on site-wide migration of corporate website.
Provided digital marketing strategy and support for global stakeholders, including content development, promotion, copywriting and editing, and art direction.
Created search marketing strategy, doubling conversion rate and increasing CTR by 155% in one year.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Provided additional digital marketing strategy and support as requested.

Senior ManagerJul 2012 - Jan 2014
SAGE SOFTWAREBeaverton, OR

Created digital marketing strategy and managed business unit digital marketing efforts, encompassing search, social media, content marketing and more.
Drove efficiencies and best practices that realized a 22% increase in site traffic and 15% increase in conversions in six months for primary website.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Senior ManagerNov 2005 - Apr 2012
FEI COMPANYHillsboro, OR

Created and championed global digital strategy, with full responsibility for creating and driving corporate online marketing programs and delivering results based on annual plan.
Managed team of project managers and developers in the creation and deployment of robust Web platforms, mini- and micro-sites, targeted online campaigns, and product launches.
Developed and managed company social media strategy and roll-out program.
Created and implemented integrated marketing campaigns spanning web, print, trade shows, and e-communications.
Created, implemented, and administered company PPC, SEO, and analytics programs.
JEFF ACCARDI Page 2 jeffreyaccardi@gmail.com Created, managed, and administered corporate Web site, increasing main site traffic 500% in 18 months.
Created integrated marketing program, the FEI Owner Image Contest, comprised of user-submitted content showcased via company social media channels.
Program served as basis for National Geographic movie, "Mysteries of the Unseen World".
Created new, untapped online sales channel, significantly boosting company sales leads from 6 per month to more than 110 per month, adding ~$3B in potential revenue, and $1B in actual revenue in six years (ASP=$750,000).
Managed development team responsible for integrating e-commerce capabilities within existing CMS platform.
Produced company social media strategy, authored social media policy, and delivered company social media channels on Facebook, YouTube, Flickr, LinkedIn, and Twitter, responsible for 23% of site traffic.
Created and implemented company social media training program, ensuring worldwide awareness and compliance with corporate social channel policies.
Created and led SEO strategy and implementation effort.
Increased company digital equity as evidenced by Google search rankings improvement from page 29 to page 1 on targeted key industry terms.
Also created and managed company PPC program.
Directed in-house staff and agency teams on two major site redesigns, as well as the production and implementation of numerous flash modules, e-communications, print collateral, and landing pages for product launches, programs and campaigns.
Created, managed, and launched company education resources for high-school and college science students and their teachers.
Includes print and online booklet, web experience, and teacher classroom presentation and script http

Global Technology LeaderWeb Solutions ManagerSep 1996 - Oct 2005
INTEL CORPORATIONHillsboro, OR

Manager in the Business/Enterprise online team responsible for the effective disposition of technical content on intel.com/business targeted at IT decision-makers.
Completed full redesign of China website in less than three months, increasing visitor satisfaction ratings, and site traffic by 350%.
Conceived and managed the creation of rich media content delivered online to enhance the end-user experience.
Worked with global stakeholders on the delivery of content for worldwide distribution.
Relocated to Asia and managed the Intel Hong Kong web team (Summer 2003).

Education

Master of Science: Management in Science and TechnologyOregon Health & Science University/OGIPortland, OR
Management in Science and Technology

Bachelor of Arts: Cinema/Television ProductionUniversity of Southern California (USC)Los Angeles, CA
Cinema/Television Production

Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute :

Resume Overview

Companies Worked For:

ACCENTURE Enterprise Technology Consulting
SAGE SOFTWARE
FEI COMPANY
INTEL CORPORATION

School Attended

Oregon Health & Science University/OGI
University of Southern California (USC)

Job Titles Held:

Digital Marketing Consultant
Senior Manager
Global Technology LeaderWeb Solutions Manager

Degrees

Master of Science : Management in Science and Technology
Bachelor of Arts : Cinema/Television Production
Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute :

Digital Marketing Consultant Resume Example

Resume Score: 80%

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