Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.
Education
Oregon Health & Science University/OGIPortland, ORExpected in – –Master of Science:Management in Science and Technology - GPA:Management in Science and Technology
University of Southern California (USC)Los Angeles, CAExpected in – –Bachelor of Arts:Cinema/Television Production - GPA:Cinema/Television Production
, Expected in – –Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute : - GPA:
Skills
Digital marketing
Budget development and management
Creative and innovative
Accomplished manager
Natural leader
Strategic marketing
Web 2.0 savvy
Story development and brand management
Multivariate testing knowledge
Thought leadership content development
Certifications
Hubspot Inbound Certification - 2016
Google Adwords Certification – 2013
Certificate in Social Media – 2011- Online
Marketing Institute
Certificate in Usability – 2011- Online
Marketing Institute
Certificate in Search Engine Optimization – 2010 - Online
Marketing Institute
Certificate in Web Analytics - 2010- Online
Marketing Institute
Work History
Reachlocal - Digital Marketing Consultant Shreveport, LA, 05/2014 - Current
Led digital marketing team of content strategists and project managers on site-wide migration of corporate website.
Provided digital marketing strategy and support for global stakeholders, including content development, promotion, copywriting and editing, and art direction.
Created search marketing strategy, doubling conversion rate and increasing CTR by 155% in one year.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Provided additional digital marketing strategy and support as requested.
Parexel - Senior Manager Fountain Hills, AZ, 06/2012 - 2014
Created digital marketing strategy and managed business unit digital marketing efforts, encompassing search, social media, content marketing and more.
Drove efficiencies and best practices that realized a 22% increase in site traffic and 15% increase in conversions in six months for primary website.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Created and championed global digital strategy, with full responsibility for creating and driving corporate online marketing programs and delivering results based on annual plan.
Managed team of project managers and developers in the creation and deployment of robust Web platforms, mini- and micro-sites, targeted online campaigns, and product launches.
Developed and managed company social media strategy and roll-out program.
Created and implemented integrated marketing campaigns spanning web, print, trade shows, and e-communications.
Created, implemented, and administered company PPC, SEO, and analytics programs.
Jessica Claire Page 2 resumesample@example.com Created, managed, and administered corporate Web site, increasing main site traffic 500% in 18 months.
Created integrated marketing program, the FEI Owner Image Contest, comprised of user-submitted content showcased via company social media channels.
Program served as basis for National Geographic movie, "Mysteries of the Unseen World".
Created new, untapped online sales channel, significantly boosting company sales leads from 6 per month to more than 110 per month, adding ~$3B in potential revenue, and $1B in actual revenue in six years (ASP=$750,000).
Managed development team responsible for integrating e-commerce capabilities within existing CMS platform.
Produced company social media strategy, authored social media policy, and delivered company social media channels on Facebook, YouTube, Flickr, LinkedIn, and Twitter, responsible for 23% of site traffic.
Created and implemented company social media training program, ensuring worldwide awareness and compliance with corporate social channel policies.
Created and led SEO strategy and implementation effort.
Increased company digital equity as evidenced by Google search rankings improvement from page 29 to page 1 on targeted key industry terms.
Also created and managed company PPC program.
Directed in-house staff and agency teams on two major site redesigns, as well as the production and implementation of numerous flash modules, e-communications, print collateral, and landing pages for product launches, programs and campaigns.
Created, managed, and launched company education resources for high-school and college science students and their teachers.
Includes print and online booklet, web experience, and teacher classroom presentation and script http
INTEL CORPORATION - Global Technology LeaderWeb Solutions Manager City, STATE, 08/1996 - 09/2005
Manager in the Business/Enterprise online team responsible for the effective disposition of technical content on intel.com/business targeted at IT decision-makers.
Completed full redesign of China website in less than three months, increasing visitor satisfaction ratings, and site traffic by 350%.
Conceived and managed the creation of rich media content delivered online to enhance the end-user experience.
Worked with global stakeholders on the delivery of content for worldwide distribution.
Relocated to Asia and managed the Intel Hong Kong web team (Summer 2003).
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School Attended
Oregon Health & Science University/OGI
University of Southern California (USC)
Job Titles Held:
Digital Marketing Consultant
Senior Manager
Senior Manager
Global Technology LeaderWeb Solutions Manager
Degrees
Master of Science
Bachelor of Arts
Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute
