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Digital Marketing Consultant Resume Example

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DIGITAL MARKETING CONSULTANT
Professional Summary
Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.
Skills
  • Digital marketing
  • Budget development and management
  • Creative and innovative
  • Accomplished manager
  • Natural leader
  • Strategic marketing
  • Web 2.0 savvy
  • Story development and brand management
  • Multivariate testing knowledge
  • Thought leadership content development
Certifications

Hubspot Inbound Certification - 2016

Google Adwords Certification – 2013

Certificate in Social Media – 2011- Online Marketing Institute

Certificate in Usability – 2011- Online Marketing Institute

Certificate in Search Engine Optimization – 2010 - Online Marketing Institute

Certificate in Web Analytics - 2010- Online Marketing Institute

Work History
Digital Marketing ConsultantJun 2014 - Current
ACCENTURE Enterprise Technology ConsultingChicago, IL
  • Led digital marketing team of content strategists and project managers on site-wide migration of corporate website.
  • Provided digital marketing strategy and support for global stakeholders, including content development, promotion, copywriting and editing, and art direction.
  • Created search marketing strategy, doubling conversion rate and increasing CTR by 155% in one year.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Provided additional digital marketing strategy and support as requested.
Senior ManagerJul 2012 - Jan 2014
SAGE SOFTWAREBeaverton, OR
  • Created digital marketing strategy and managed business unit digital marketing efforts, encompassing search, social media, content marketing and more.
  • Drove efficiencies and best practices that realized a 22% increase in site traffic and 15% increase in conversions in six months for primary website.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Senior ManagerNov 2005 - Apr 2012
FEI COMPANYHillsboro, OR
  • Created and championed global digital strategy, with full responsibility for creating and driving corporate online marketing programs and delivering results based on annual plan.
  • Managed team of project managers and developers in the creation and deployment of robust Web platforms, mini- and micro-sites, targeted online campaigns, and product launches.
  • Developed and managed company social media strategy and roll-out program.
  • Created and implemented integrated marketing campaigns spanning web, print, trade shows, and e-communications.
  • Created, implemented, and administered company PPC, SEO, and analytics programs.
  • JEFF ACCARDI Page 2 jeffreyaccardi@gmail.com Created, managed, and administered corporate Web site, increasing main site traffic 500% in 18 months.
  • Created integrated marketing program, the FEI Owner Image Contest, comprised of user-submitted content showcased via company social media channels.
  • Program served as basis for National Geographic movie, "Mysteries of the Unseen World".
  • Created new, untapped online sales channel, significantly boosting company sales leads from 6 per month to more than 110 per month, adding ~$3B in potential revenue, and $1B in actual revenue in six years (ASP=$750,000).
  • Managed development team responsible for integrating e-commerce capabilities within existing CMS platform.
  • Produced company social media strategy, authored social media policy, and delivered company social media channels on Facebook, YouTube, Flickr, LinkedIn, and Twitter, responsible for 23% of site traffic.
  • Created and implemented company social media training program, ensuring worldwide awareness and compliance with corporate social channel policies.
  • Created and led SEO strategy and implementation effort.
  • Increased company digital equity as evidenced by Google search rankings improvement from page 29 to page 1 on targeted key industry terms.
  • Also created and managed company PPC program.
  • Directed in-house staff and agency teams on two major site redesigns, as well as the production and implementation of numerous flash modules, e-communications, print collateral, and landing pages for product launches, programs and campaigns.
  • Created, managed, and launched company education resources for high-school and college science students and their teachers.
  • Includes print and online booklet, web experience, and teacher classroom presentation and script http
Global Technology LeaderWeb Solutions ManagerSep 1996 - Oct 2005
INTEL CORPORATIONHillsboro, OR
  • Manager in the Business/Enterprise online team responsible for the effective disposition of technical content on intel.com/business targeted at IT decision-makers.
  • Completed full redesign of China website in less than three months, increasing visitor satisfaction ratings, and site traffic by 350%.
  • Conceived and managed the creation of rich media content delivered online to enhance the end-user experience.
  • Worked with global stakeholders on the delivery of content for worldwide distribution.
  • Relocated to Asia and managed the Intel Hong Kong web team (Summer 2003).
Education
Master of Science: Management in Science and TechnologyOregon Health & Science University/OGIPortland, OR
Management in Science and Technology
Bachelor of Arts: Cinema/Television ProductionUniversity of Southern California (USC)Los Angeles, CA
Cinema/Television Production
Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute :
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Resume Overview

Companies Worked For:

  • ACCENTURE Enterprise Technology Consulting
  • SAGE SOFTWARE
  • FEI COMPANY
  • INTEL CORPORATION

School Attended

  • Oregon Health & Science University/OGI
  • University of Southern California (USC)

Job Titles Held:

  • Digital Marketing Consultant
  • Senior Manager
  • Global Technology LeaderWeb Solutions Manager

Degrees

  • Master of Science : Management in Science and Technology
    Bachelor of Arts : Cinema/Television Production
    Hubspot Inbound Certification - 2016 Google Adwords Certification - 2013 Certificate in Social Media - 2011- Online Marketing Institute Certificate in Usability - 2011- Online Marketing Institute Certificate in Search Engine Optimization - 2010 - Online Marketing Institute Certificate in Web Analytics - 2010- Online Marketing Institute :

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