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Digital Marketing Consultant Resume Example

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DIGITAL MARKETING CONSULTANT
Summary

Proficient Digital Marketing Consultant skilled in developing and optimizing online marketing plans. Good customer relations, project oversight and prioritization skills. Seeking to offer 6 years of experience and take on challenging new role. Bilingual professional with a keen understanding of Google Analytics, brand promotion and driving strategy. A motivated Digital Marketing Consultant of impeccable character and promoting strong project management skills. Skilled online marketing professional with well-coordinated and data-driven methodology focused on prospecting solid leads, developing effective strategies and increasing ROI. Knowledgeable about Facebook, Google and all other social media platforms. Excellent communicator and planner with ability to build long-lasting and productive relationships. Adept at building up customer base and achieving sales targets through strong networking and cold calling abilities. Successful at producing engaging collateral such as videos and website copy. Creative problem-solver with an in-depth understanding of social media marketing. Motivated Advertising Sales Representative excited to bring talent and expertise in B2B sales to growing advertising agency. Highly skilled in creating sales presentation to guide decision-making and using persuasive techniques to overcome objections. Accomplished in developing effective sales plans to achieve long-term account and business growth. Persuasive Advertising Sales Agent with desire to penetrate new markets through strong research and communication skills. Problem-solving professional quick to spot business opportunities and build lucrative partnerships. Driven Advertising Sales Representative with 6 years of experience. Proven success in building relationships with clients, developing small to large accounts and negotiating sales contracts. Business savvy professional with instinct for new business development. Experienced Advertising Sales Representative bringing 6-year background in a wide range of media and industries to growing agency. Highly skilled in preparing promotional plans, media kits, and sales contracts. Team-oriented professional successful in working cross-functionally to drive sales and meet customer satisfaction goals. Ambitious Advertising Sales Representative with more than 6 years of success selling advertising space in trade publications and websites. Well-versed in lead generation, account management and new business development. Dedicated to consistently overachieving production and sales targets.

Skills
  • Marketing programs
  • Networking expertise
  • Social media best practices
  • Business development
  • Customer engagement strategies
  • Sales planning
  • Online content creation
  • Digital advertising
  • Developing partnerships
  • Cold calling abilities
  • Team collaboration
  • Prospecting skills
  • Assisting ROI
  • Brand development
  • Client relationship management
  • Digital marketing
  • Account management
  • Multitasking
  • Google Analytics proficiency
  • Pay-per-click advertising
  • Internet marketing
  • Social media management
  • Marketing automation
  • Web analytics
  • Social media marketing
Experience
Digital Marketing Consultant|Company Name - City, State|01/2020 - 01/2021
  • Interfaced with clients to discuss budget allocation to determine project scope.
  • Performed competitor analysis to identify high-value keyword and backlink options.
  • Created global marketing networks, global marketing plans and multichannel digital marketing strategies for [Type] and [Type] segments.
  • Resolved client issues efficiently by returning calls within [Number] hours and finding effective solutions.
  • Utilized platforms such as Facebook and Google platforms on regular basis.
  • Updated clients on regular basis with information regarding success of digital marketing campaigns and discussed areas requiring improvement.
  • Aligned web experience with customer decision journey.
  • Edited new images to ensure alignment with brand image standards.
  • Improved short- and long-term digital marketing strategies.
  • Managed Google, Bing and Yahoo! accounts for clients and implemented multiple marketing services across all search engine platforms while growing client accounts from [Number] to [Number] over [Number] years.
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
  • Designed web experience to complement customer decision trends.
  • Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
  • Cold called business representatives, attended networking events and prospected leads.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
  • Established global marketing networks, global marketing plans and multi-channel digital marketing strategies.
  • Interacted effectively with clients by phone, email and in person, building dynamic relationships leading to more lucrative business opportunities.
  • Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
Ecommerce Marketing Manager|Company Name - City, State|01/2019 - 01/2021
  • Secured branded product sales, driving national marketing strategies to maximize outreach.
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
  • Increased revenue by 3.8% through product improvements.
  • Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Developed, maintained and deepened strategic partnerships with agencies, vendors and [Industry] leaders.
  • Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
  • Leveraged industry trends and competitive analysis to improve marketing campaign performance.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for [Location] market to maximize outreach.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
  • Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
  • Boosted new product introductions ROI to 3.8% while maintaining 39% operating profit margin.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
PPC Specialist|Company Name - City, State|01/2019 - 01/2021
  • Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
  • Managed Google, Bing and Yahoo! accounts for clients and implemented multiple marketing services across all search engine platforms while growing client accounts from 10,000 to 1,000,000 over 2 years.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
  • Gathered analytics data from digital marketing across multiple platforms.
  • Tracked campaign performance and presented detailed results to clients.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
  • Verified consistency in content and tone to optimize social media accounts.
  • Maintained editorial calendars for social media account activities and ROI review.
  • Produced blog posts, pay-per-click ads and promotional content.
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Improved short- and long-term digital marketing strategies.
  • Collaborated with social media influencers such as top musicians, athletes, companies and press to drive brand optimization.
  • Utilized platforms such as Facebook and Google platforms on regular basis.
  • Developed ROI-driven online and social media strategies.
  • Interfaced with clients to discuss budget allocation to determine project scope.
  • Wrote social media content to increase engagement with customers.
  • Posted new content for products and services when managing marketing and release calendars.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Established omnichannel objectives throughout branding and digital platforms using store systems, online, mobile, [Software] and marketing tools.
  • Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
  • Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Monitored editorial calendars detailing social media content and ROI review.
  • Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
  • Developed targeted strategies and project plans to drive vision and enhance business value.
  • Devised results-driven strategies and roadmaps based on clients' needs.
  • Tracked and analyzed social media and online marketing initiatives.
  • Monitored campaign performance and reported findings to clients.
Education and Training
Marlboro High School|City, State|06/2019High School Diploma
Brookdale Community College|City, StateBusiness Administration And Management
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Resume Overview

School Attended

  • Marlboro High School
  • Brookdale Community College

Job Titles Held:

  • Digital Marketing Consultant
  • Ecommerce Marketing Manager
  • PPC Specialist

Degrees

  • High School Diploma
    Business Administration And Management

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