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Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Customer-focused Retail Associate with solid understanding of retail dynamics, marketing and customer service. Offering 4 years of experience providing quality product recommendations and solutions to meet customer needs and exceed expectations. Demonstrated record of exceeding revenue targets by leveraging communication skills and sales expertise.
Skills
Campaign development experience
Background in digital marketing
Survey coordination
Expert in canva,photoshop,shopify, facebook ads, snapchat ads, tik tok ads.
Pricing structures knowledge
Customer demographics understanding
Promotions planning skills
Data collection processes
Marketing strategy
Sales strategy familiarity
Consumer trend analysis
Flexible
Coordination
Project planning
Team building
Understanding
Quick Learner
Inventory control procedures
Cash handling accuracy
Merchandising knowledge
Cash register operation
Product Sales
Strategic planning
Business development
Negotiation Tactics
Financial records analysis
Documentation and recordkeeping
Sales development
Excellent communication skills
Sales expertise
Money handling
Listening skills
Client account management
Outgoing personality
Experience
05/2020 to CurrentDigital MarketerPalantir Technologies | Atlanta, GA,
Outlined research findings in detailed documentation to support decision making by project managers, clients and other marketing team members.
Collected and analyzed consumer data, including demographics, preferences and purchasing trends.
Measured marketing, advertising, and communications program performance and developed strategy.
Gathered competitor data, analyzing pricing, product sales and marketing strategies.
Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
Managed customer digital marketing strategies to meet client goals and objectives.
Managed client marketing strategies and product promotion campaigns.
Assessed consumer needs and buying habits to identify potential markets and product demand variables.
04/2020 to CurrentWebsite DeveloperGannett Co. Inc. | Lexington, KY,
Participated in pre-project analysis and technical assessments to develop user-friendly interface and correct functionality to meet business objectives.
Managed all project and web strategic planning for marketing and web development team.
Analyzed business requirements, including evaluation of systems specifications for client websites.
Created web materials such as images and redirect links for use in marketing and email campaigns.
Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.
Worked closely with brand and marketing teams across organizations to promote specific websites.
Increased web traffic by improving navigation, creating dynamic media sections and adding social media plugins.
Developed unique website and logo using Adobe Illustrator to strengthen company brand and identity.
Designed visual and graphic images to use on multiple platforms.
10/2019 to 04/2020Sales AssociateArrivia | Charleston, SC,
Trained all new sales employees on effective sales, service and operational strategies to maximize team performance.
Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
Negotiated and closed deals with minimal oversight.
Processed orders through [System] and coordinated product deliveries.
Worked with fellow sales team members to achieve group targets.
Answered incoming telephone calls to provide store, products and services information.
Met merchandise processing standards and maintained organized and accessible work area.
09/2018 to 01/2019Sales AssociateArrivia | Columbia, SC,
Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
Coordinated activities with other departments to ensure quality customer service.
Trained all new sales employees on effective sales, service and operational strategies to maximize team performance.
Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
Education and Training
Expected in 05/2021High School Diploma | Allen High School, Allen, TXGPA:
Accomplishments
Created highly effective new websites that significantly impacted efficiency and improved operations.
Created 10+ websites for marketing and selling using facebook ads and other social media effective marketing and advertising.
Communicated with social media influencers for ads and marketing.
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