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Identified and pitched earned media opportunities and outreach, creation of talking points and media preparation
Wrote and edited content for a variety of internal and external publications including press releases, blogs, opinion editorials, talking points, prep documents, media outreach and social copy
Collaborated with vertical markets across the organization to create market specific integrated campaigns to achieve business results
Identified and engaged with targeted media, bloggers, thought leaders and influencers to build key relationships and earn media placement
Developed and implemented integrated brand campaigns to achieve business results
Managed social media brand strategy across all channels
Managed external PR agency
Launched Capella's first employee advocacy platform
Leveraged performance data and metrics against KPIs to optimize strategy
Managed and executed department projects related to public relations and government affairs
Owned strategy for Capella public affairs blog, wrote blog posts and created content for blog
Worked closely with University President and VP of Public Affairs to create and manage content strategy and execution for their social channels
Led social media outreach team to effectively manage Capella\'s social communities and encourage community engagement
Conducted market analysis and monitored competitor activity
Created messages, position statements and other corporate communications based on company's objectives
Performed project manager duties in order to track release data through the entirety of the project life cycle
Created and maintained internal communication pieces to ensure accurate and timely project launches
Presented and communicated projects to a variety of audiences
Designed and wrote collateral materials, coordinated and ran local events
Compiled and organized media lists
Managed website and media accounts, created content across channels
Interviewed Minnesotans on hot topics to present to state government
Wrote, designed and edited collateral materials, maintained social media accounts
Coordinated communications department projects
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School Attended
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