Focused and hard-working corporate communications specialist committed to increasing brand awareness sales. Successful in developing social media campaigns, along with an increased web presence.
Accomplishments
Established successful social media campaigns for two newspapers and in charge of the corporate media voice for a staffing company
Awarded third place in column writing by the Texas Press Association
Education
Bachelor of Arts: Journalism, Expected in 2010 University of Oklahoma - Norman, OK GPA: GPA: 3.07/4.0
Minor in history
GPA: 3.07/4.0
High School Diploma: , Expected in 2006 Naaman Forest High School - Garland, TX GPA: GPA: 3.8/4.0
GPA: 3.8/4.0
Experience
Corporate Communications and PR Specialist, 02/2015 to Current Express Employment Professionals – City, STATE,
In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
Write articles for internal communication, Express Digest.
Conduct frequent social media support calls with franchisees
Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters’ collateral
Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
Helped update crisis communication plan for Express International Headquarters
Attended several PRSA meetings, including a professional development day
Part of a daily proofing cycle that reviews all communication from Headquarters
Run reports with analytics monthly for social media and social media advertising
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
Various other communications projects
Corporate Communications and PR Specialist, 02/2015 to Current Express Employment Professionals – City, STATE,
In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
Write articles for internal communication, Express Digest.
Conduct frequent social media support calls with franchisees
Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters’ collateral
Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
Helped update crisis communication plan for Express International Headquarters
Attended several PRSA meetings, including a professional development day
Part of a daily proofing cycle that reviews all communication from Headquarters
Run reports with analytics monthly for social media and social media advertising
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
Various other communications projects
Corporate Communications and PR Specialist, 02/2015 to Current Express Employment Professionals – City, STATE,
In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
Write articles for internal communication, Express Digest.
Conduct frequent social media support calls with franchisees
Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters’ collateral
Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
Helped update crisis communication plan for Express International Headquarters
Attended several PRSA meetings, including a professional development day
Part of a daily proofing cycle that reviews all communication from Headquarters
Run reports with analytics monthly for social media and social media advertising
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
The communication liaison to the franchise sales team.
Work with senior executives to write a monthly newsletter to franchise brokers internationally
Write twice-weekly blog articles for ExpressFranchising.com
Social media campaigns specific to a franchise audience to generate leads
Produce and post content to Express LinkedIn company page and Express franchising Twitter page
Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
Various other communications projects
Skills
Proficient in Adobe Photoshop, Avid, InDesign, Excel, PowerPoint, Microsoft Word and can learn new programs at a quick pace.
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