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Corporate Communications and PR Specialist Resume Example

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CORPORATE COMMUNICATIONS AND PR SPECIALIST
Summary

Focused and hard-working corporate communications specialist committed to increasing brand awareness sales. Successful in developing social media campaigns, along with an increased web presence.

Accomplishments
  • Established successful social media campaigns for two newspapers and in charge of the corporate media voice for a staffing company
  • Awarded third place in column writing by the Texas Press Association
Education
Bachelor of Arts: Journalism2010University of OklahomaCity, StateGPA: GPA: 3.07/4.0

Minor in history

GPA: 3.07/4.0

High School Diploma2006Naaman Forest High SchoolCity, StateGPA: GPA: 3.8/4.0

GPA: 3.8/4.0

Experience
Corporate Communications and PR Specialist03/2015 to CurrentCompany NameCity, State
  • In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
  • Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
  • Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
  • Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
  • Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
  • Write articles for internal communication, Express Digest.
  • Conduct frequent social media support calls with franchisees
  • Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters' collateral
  • Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
  • Helped update crisis communication plan for Express International Headquarters
  • Attended several PRSA meetings, including a professional development day
  • Part of a daily proofing cycle that reviews all communication from Headquarters
  • Run reports with analytics monthly for social media and social media advertising
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • Various other communications projects
Corporate Communications and PR Specialist03/2015 to CurrentCompany NameCity, State
  • In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
  • Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
  • Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
  • Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
  • Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
  • Write articles for internal communication, Express Digest.
  • Conduct frequent social media support calls with franchisees
  • Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters' collateral
  • Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
  • Helped update crisis communication plan for Express International Headquarters
  • Attended several PRSA meetings, including a professional development day
  • Part of a daily proofing cycle that reviews all communication from Headquarters
  • Run reports with analytics monthly for social media and social media advertising
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • Various other communications projects
Corporate Communications and PR Specialist03/2015 to CurrentCompany NameCity, State
  • In charge of the corporate face of Express, which consists of more than 765 offices in the United States, Canada, and South Africa
  • Part of SocialMedia.org, an exclusive organization that consists of companies with more than $2 billion in sales; attended week-long conferences with some of the most in-demand experts in social media
  • Produce and schedule content for the Express Facebook company page, Twitter Company Page, Linkedin Company Page, and the Express Clydesdale Facebook company page through the Spredfast social media publishing platform
  • Schedule and execute $12,000 worth of social media campaigns annually, with cost per click under the average $.25
  • Head of a social media publishing platform, Spredfast, beta group, initiated in May 16. It consists of roughly 25 franchises under a $150,000 contract. I am the senior contact between Express and Spredfast and helped design a 70-page Social Media Playbook, featuring best practices.
  • Write articles for internal communication, Express Digest.
  • Conduct frequent social media support calls with franchisees
  • Basic graphic design for social media graphics; work with graphic designers to convey vision for social media graphics and other Headquarters' collateral
  • Monitor Express social media mentions with social media listening system, Sysomos. Frequently lead crisis mitigation for negative social media reviews. This includes leading franchisees through crisis communication when their offices receive negative reviews or social media posts online.
  • Helped update crisis communication plan for Express International Headquarters
  • Attended several PRSA meetings, including a professional development day
  • Part of a daily proofing cycle that reviews all communication from Headquarters
  • Run reports with analytics monthly for social media and social media advertising
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • The communication liaison to the franchise sales team.
  • Work with senior executives to write a monthly newsletter to franchise brokers internationally
  • Write twice-weekly blog articles for ExpressFranchising.com
  • Social media campaigns specific to a franchise audience to generate leads
  • Produce and post content to Express LinkedIn company page and Express franchising Twitter page
  • Run reports with analytics monthly for social media, social media advertising, newsletter and blog traffic
  • Various other communications projects
Skills

Proficient in Adobe Photoshop, Avid, InDesign, Excel, PowerPoint, Microsoft Word and can learn new programs at a quick pace.

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Resume Overview

School Attended

  • University of Oklahoma
  • Naaman Forest High School

Job Titles Held:

  • Corporate Communications and PR Specialist

Degrees

  • Bachelor of Arts : Journalism 2010
    High School Diploma 2006

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