Creative professional with extensive project experience from concept to development. Assertive and enthusiastic, with extensive people management and leadership skills, and an unsurpassed worth ethic. Available for travel, if necessary.
Highlights
Brand development
Trade shows
Account management
Special events planning
New customer acquisition
Graphic design
Knowledge of market trends
Direct mail campaigns
Experience
01/2014 to Current
Communications and Engagement SpecialistGlobal Animal Partnership - Austin, TX
Brand development and design:
Designed marketing materials - t-shirts, tank tops, backgrounders, info graphics, bumper stickers, and event marketing displays.
Liaised with partner companies, designers and printers.
Project management:
Managed the complete redesign and launch of the company's website in 8 months on budget of less than 8k.
Partner and Product online database - Designed an online partner and product portion of the website to further transparency and provide sourcing information.
Fundraising:?
Bead Relief fundraising project - led a profitable partnership between three parties - Bead Relief, Kura, and Global Animal Partnership - that brings in growing revenue and markets the brand with minimal to no out of pocket cost for Global Animal Partnership.
RedLaw BBQ Sauce fundraising project - consulted on the rebrand of a BBQ sauce to help incorporate a social mission into their message and designed a scan-back donation program to create brand and cause awareness.
Content Writing:
Wrote unique text for the rebranded Global Animal partnership website.
Spearheaded the creation of blogs and social media content.
Program development:
Increased annual revenue from $0 to $164,000 annually through the Labeled Product Authorization (LPA) Program and $16,000 projected revenue in the retailer program.
Managed over 60 partner accounts which I was essential to on-boarding.
Improved efficiency and effectiveness off procedures within the LPA program by writing program processes and policy.
Streamlined payment schedules and processes; payment collection and tracking.
Generated and distributed quarterly invoices.
Processed applications and issued both approval certification packages or denials.
Networking:
Attended events and conferences to give Global Animal Partnership a presence and voice in the Natural Foods Industry.
Represented the organization as a panel speaker on certifications and label marketing.
Leveraged my network to create bigger partnerships between producers and suppliers to ensure the growth of the LPA program and other programs overall.
Social Media Marketing:
Increased Global Animal Partnership's follower base by more than 200%.
Managed all social media programs, including blogs, social networking applications and message boards.
Maintained awareness of digital trends and new emerging technologies and platforms.
Administrative Management:
Acting office manager.
Coordinated all special events and meetings for Board members and visiting companies - inclusive of location, hotel reservation, transportation, decoration and catering.
Handled email and phone communications for ALL email aliases, website inquiry forms, and company voicemail systems.
Fulfilled all mailing and shipping.
Completed bank deposits and reporting.
Organized filing system and digitalized hardcopies to store on online database.
Management of multiple databases to track Animal Welfare compliance for farms/ranches/vendors supplying to Whole Foods Market.
Processed between 10-40 farm/ranch locations' certification document packages daily.
Tracked non-compliance issues through cooresponding resolution plans and certification decisions.
Ensured all documentation submitted to Whole Foods, vendors, and individual farms was in compliance with the Global Animal Partnership policy manual and animal welfare standards.
Strategic consultant for brand development, communications, marketing, social media, donation programs, and other outreach for partner non-profit, Global Animal Partnership.
01/2013
High School TeacherCharlotte Mecklenburg School District - Charlotte, NC
Analyzed data to track student proficiency using Microsoft products and online software systems.
Generated direct lines of communication between students, parents, and administration.
Synthesized a positive environment through classroom and behavioral management and creative learning plans.
Conducted small group and individual classroom activities based on differentiated learning needs.
Wrote daily and weekly lesson plans.
Supplied one-on-one attention to each student, while maintaining overall focus on the entire group.
01/2011 to 01/2013
Assistant Manager and Event PlannerJersey Shore BBQ and Catering - Belmar, NJ
Trained employees for all FOH and catering positions.
Coordinated and planned special events such as festivals and parties for both profit and marketing purposes.
Conducted daily pre-shift and weekly departmental meetings to ensure organizational efficiency.
Scheduled and directed staff in daily work assignments to maximize productivity.
Increased and tracked restaurant profits using spreadsheets and Point of Sales Systems.
Efficiently resolved problems or concerns to the satisfaction of all involved parties.
Continually monitored restaurant and took appropriate action to ensure food quality and service standards were consistently met.
Regularly updated computer systems with new pricing and daily food specials.
Maintained high volume phone calls, scheduling, medical filing, and client billing using computer software systems.
Organized files, developed spreadsheets, faxed reports and scanned documents.
Efficiently resolved problems or concerns to the satisfaction of all involved parties.
Maintained the front desk and reception area in a neat and organized fashion.
Managed the receptionist area, including greeting visitors and responding to telephone and in-person requests for information.
Education
June 2012
Secondary Education and Special EducationGeorgian Court University - Lakewood, NJ, USAGPA: GPA: 0
May 2009
B.A: Anthropology Monmouth University - West Long Branch, NJ, USAGPA: GPA: 57
Minor in History
3.57 Cumulative GPA
Skills
Design
Planning
Communciation
Management
Additional Information
Special Training: Certified Executive Coach trained by Leadership Systems
Awards, Honors, and Recognition - Phi Eta Sigma Honor Society Omicron Delta Kappa Honor Society Lambda Alpha Honor Society Monmouth University Honors School, Academic Achievement Scholarship Academic Athletic Scholarship for D1 Cheerleading
