Communications and Engagement Specialist Resume Example

Brand development and design:

• Designed marketing materials - t-shirts, tank tops, backgrounders, info graphics, bumper stickers, and event marketing displays.
• Liaised with partner companies, designers and printers.

Project management:

• Managed the complete redesign and launch of the company's website in 8 months on budget of less than 8k.
• Partner and Product online database - Designed an online partner and product portion of the website to further transparency and provide sourcing information.

Fundraising:?

• Bead Relief fundraising project - led a profitable partnership between three parties - Bead Relief, Kura, and Global Animal Partnership - that brings in growing revenue and markets the brand with minimal to no out of pocket cost for Global Animal Partnership.
• RedLaw BBQ Sauce fundraising project - consulted on the rebrand of a BBQ sauce to help incorporate a social mission into their message and designed a scan-back donation program to create brand and cause awareness.

Content Writing:

• Wrote unique text for the rebranded Global Animal partnership website.
• Spearheaded the creation of blogs and social media content.

Program development:

• Increased annual revenue from $0 to $164,000 annually through the Labeled Product Authorization (LPA) Program and $16,000 projected revenue in the retailer program.
• Managed over 60 partner accounts which I was essential to on-boarding.
• Improved efficiency and effectiveness off procedures within the LPA program by writing program processes and policy.
• Streamlined payment schedules and processes; payment collection and tracking.
• Generated and distributed quarterly invoices.
• Processed applications and issued both approval certification packages or denials.

Networking:

• Attended events and conferences to give Global Animal Partnership a presence and voice in the Natural Foods Industry.
• Represented the organization as a panel speaker on certifications and label marketing.
• Leveraged my network to create bigger partnerships between producers and suppliers to ensure the growth of the LPA program and other programs overall.

Social Media Marketing:

• Increased Global Animal Partnership's follower base by more than 200%.
• Managed all social media programs, including blogs, social networking applications and message boards.
• Maintained awareness of digital trends and new emerging technologies and platforms.

Administrative Management:

• Acting office manager.
• Coordinated all special events and meetings for Board members and visiting companies - inclusive of location, hotel reservation, transportation, decoration and catering.
• Handled email and phone communications for ALL email aliases, website inquiry forms, and company voicemail systems.
• Fulfilled all mailing and shipping.
• Completed bank deposits and reporting.
• Organized filing system and digitalized hardcopies to store on online database.