A creative thinker who has a pragmatic business mind, an entrepreneurial spirit, an international outlook, and an appreciation for luxury goods. I focus on excellence and have the capacity to look to the future while staying true to the DNA of a brand. Highly creative with strong product and market knowledge I currently collaborate with the WW special projects, visual merchandising, merchandising, communications, events and marketing, retail training, retail, and wholesale teams to enhance customer experience and to drive sales forward.
Identified + developed new business opportunities inThe Americas (North America + South America)
Established the first new wholesale partnership for category.
Traveled to target markets within the US (West Coast, Mid-West, East Coast)
Assume full responsibility in efficiently creating + conducting all major presentations to the Architectural & Design Community.
Cultivated business further by calling on residential, hospitality, interior design firms, architectural firms, and real estate developers.
Attended Trade shows; Salone Del Mobile, Ft. Lauderdale Yacht Show, Maison+Objet Miami for market research and business development.
Executed strong customer acquisition, re-engagement and retention strategies.
Increased new client activation and retention specific to category by 41%.
Successfully increased percentage of overall sales by 37%
Displayed exceptional skills in instituting new operation procedures for activities ranging from pre-sale strategy, order entry, shipment, install, and punch.
Implemented new operational procedures.
Successfully managed both retail and wholesale business accounts.
Supported and attended business events and activities.
designed and implemented a trade discount tear for A+D firms.
Merchandising and Visual Merchandising:
Collaborated with the VM team for special windows, showroom floor moves, and events.
Identified best and worst sellers for seasonal buys.
Assisted with buying, merchandising, floor layout, stock orders, and store setup for new wholesale location.
Trained sales team on product.
Implemented actions needed to reinforce Brand's DNA and codes of activity within a wholesale environment.
Oversee Visual Merchandise programs to assign to new partners to ensure optimum sales.
Training -Trained wholesale and retail sales teams on product and effective selling techniques to increase sales.
BOTTEGA VENETA (Initial role) - Honolulu, HI
11/2004 – 8/2006
I met and exceeded store's daily, monthly, personal and annual sale goals 31%
Visual Merchandising support - organized floor merchandise, executed and maintained VM team's standards for displays and store appearance.
Analyzed customer feedback on our products, itemizing our best sellers in color, style, and material.
Exhibited strong customer service by keeping a client book, tracking customer's purchases and managing after-sales inquires.
Successfully met CRM goals.
Responsible for visual merchandise; displays, showroom layouts, window displays and product placement to increase sales.
Developed sales and relationships with existing and new Architectural & Design firms and revived non-operative A&D firms.
Outside sales (A+D community).
Recognized for an ability to manage a high volume of transactions.
Consulted designers and architects of new products, events, and trends.
Organized marketing events for ICFF and brand recognition.
Cultivated strong network of architects, designers, customers, and peers, resulting in meeting monthly and annual sale goals.
Assisted clients on location for private residential projects.
Word, Excel, PowerPoint, and Microsoft Outlook literate.
Enrolled as Liberal Arts Major with a focus in Communication Arts.
Design, Visual Merchandising, Merchandising, Space Planning, Interior Design savvy, New Business Development, Market Growth, Brand Marketing, Organization Skills, Project Management, Staff Training, Retail, Wholesale, Industry Knowledge, Interpersonal Skills, Communication Skills, Creativity, and Passion.
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