Managing Director Latin America at IQPC Brazil Office, with solid experience in the events industry, developed since IQPC startup in Brazil . Business Strategy responsibility for Brazil and Latam. Responsible for strategic replanning and turnaround management, with quick and positive results. Deep business analysis and restructuring, which included: sales teams strategy revisions, product portfolio review, operations, marketing, P&L analysis and dramatic profitability/margins improvement, change management. Development and expansion of a strong portfolio for the Latam market.*Past experience at Marketing departments of big multinational companies, always related to strategic product development and P&L responsibilities.*BA Graduated at FGV, MBA in Marketing at ESPM and International Business/ Marketing Course at UT (USA). Specialties Overall business strategic planning and people management.
- Leadership/communication skills
- Product development
- Product line expansion
- Business operations organization.
- Budgeting expertise
- Employee relations
- Self-motivated
- Market research and analysis.
Several trainings in IQPC Headquarters regarding: Leadership, Marketing, Strategy, People Managent
Participated in MD meetings, discussing global strategies
Biggest achievement: more than tripled net profits in first year as Managing Director.
Managed more than 100 people, 9 directors
Created the most profitable industry for the history of brazilian office in IQPC
Launched company from Brazil to Latin America, with local and regional events in several countries
, , 2013 - Current
Paused career to pursue other interests and achievements:
- Moved to a new country
- Developed many volunteering activities in different groups, benefiting society
- Self improvement courses
Eden Prairie, MN, 02/2009 - 11/2012
- Big turnaround, 200% increase in net profits in first year as MD.
- Responsible for entire office management and strategy definitions, managing all departments including: production, sales, marketing, finance, operations.
- Office P&L responsibility and financial forecasting
- Implementation of several new business strategies for the group, resulting in growth of sales and performance
Salt Lake City, UT, 04/2008 - 02/2009
- Responsible for the Content/Production department, directly managed a team of group managers
- Strategy and profits responsibility for all products and portfolio management for the company
Chesterfield, VA, 06/2006 - 04/2008
Responsible for a team of 6 producers, in a few time managed 80% of most profitable industries/events
Recognition for training conference managers and meeting deadlines on 100% of projects
Several training courses in company headquarter.
, , 08/2005 - 06/2006
Successfully produced the first events of the most profitable industries for the company.
Helped IQPC to achieve brand/market awareness in startup process through strong quality of conferences and right speech to target market
Burbank, CA, 09/2003 - 07/2005
- Entrepreneurial experience
- Import and distribution of special dresses for retailers in Brazil.
Tempe, AZ, 02/2002 - 09/2003
- Responsible for a new division of products, targeted for kids/teens and family.
- Product research, development and launch, retail strategies and promotion (trade marketing), pricing definitions and P&L responsibility.
City, STATE, 05/2001 - 02/2002
- Strategic planning and development of the low class brand family products called "Paulista, ", acquired by Danone.
- Communication strategy, pricing definition, product launch, P&L analysis.
City, STATE, 1999 - 2001
- Deep sales channels analysis for trade marketing pricing and other strategy definitions, competition and fieldwork tracking.
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School Attended
- IQPC Headquarters
- Escola Superior de Propaganda e Marketing
- Fundaçãao Getúlio Vargas
- The University of Texas
- Colégio Bandeirantes Middle and High School
Job Titles Held:
- Sabbatical
- Managing Director
- Production Director
- Team Leader/Group Manager
- Conference Producer
- Owner
- Brand Manager
- Brand manager
- Marketing Assistant
Degrees
- MBA
- BBA
- Specialization
- High School Diploma
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