Executive Marketing position - to contribute business value by developing and executing a strategic, long-term vision, while leading the firm to achieve measurable business results and growth with a creative, technology-driven organization in an environment that encourages innovative thinking, recognition, and career opportunity.
Influential Executive-Level business intelligence and marketing analytics leader, with over 5 years of experience in management positions.
Proven track record for strategic planning, financial analysis, market segmentation, competitor analytics, and data management.
Cultivated and fostered top-talent, implemented process changes, and liaised with key stakeholders to develop business intelligence tools.
Focused on creating strategic opportunities, working with internal and external customers, and collaborating on multiple projects focused on developing, analyzing, and presenting relevant information for informed decision-making.
Market Segmentation Analytics
Strategic Planning & Business Plan Development
Employee Development and Engagement
MS Suite including Excel, Access and SQL
Develop & Analyze Marketing Strategies
02/2012 to Current
Management Information Services ManagerSouth Carolina Federal Credit Union － North Charleston, SC
Support accomplishment of credit union strategic goals by assisting in the systematic planning, organizing, execution, and delivery of goods and services that meet or exceed specified requirements, sponsor and stakeholder expectations.
Support business performance initiatives by developing, analyzing, and presenting relevant information for informed decision-making.
Supervise and inspire a team of analysts who provide superior service, quality data, and develop business intelligence solutions.
Developed an internal CRM tool to manage affluent members and track employees' interactions with members afterwards the program experienced over a 500% lift in loan growth.
Designed and implemented business tools that decreased reporting time by 230 hours annually.
Identified new marketing opportunities using member segmentation and analytics and experienced over a 100% lift in loan, deposit, and investment balances.
Increased member product adoption by 35% by analyzing members' segmentation and their channel behaviors to predict what they plan to purchase next.
Oversee the ongoing development and operations of an enterprise data warehouse.
Speaker during Verint Company's 2012 Driving Innovation user conference and Society of Workforce Planning Professional conferences.
01/2007 to 01/2008
Credit ManagerWells Fargo Financial － North Charleston, SC
Utilized referrals and company provided sales leads to sell customers a variety of financial services products.
Exceeded annual Mortgage Growth Goals by 45%.
Employee of the month in March of 2007.
Selected as the Insurance Captain.
01/2011 to 02/2012
Senior Management Information AnalystSouth Carolina Federal Credit Union － North Charleston, SC
Apply innovative approaches to integrating internal member data, existing research, and industry benchmarks, conducting sophisticated analyses, and reporting results.
Responsible for scripts required to extract, transform, clean, and move data and metadata so they can be loaded into a data warehouse or operational data store.
Implemented Workforce Management solution to project future transactional volumes enabling the credit union to reduce staffing through natural attrition by 10 FTEs.
Reduced operational deficiencies by 35% by recommending, creating, and monitoring an Access Database that identified patterns of recurring errors.
Assisted in developing and implementing a Data Warehouse.
Spearheaded the product sales goals project, which projects future sales volumes based on financial goals and runoff percentages.
University of Georgia
Southeastern CUNA Management School － Athens, GeorgiaAwarded a top Finalist Award for 2nd Year Project
M.B.A. Masters of Business Administration: LeadershipCharleston Southern University － Charleston, South CarolinaLeadership Graduated with honors
B.B.A. Bachelors of Business Administration: Finance EconomicsEast Tennessee State University － Johnson City, TennesseeFinance Economics Dean's List and Academic honor of Cum Laude
budget analysis, develop business, Business Intelligence, Business Plan Development, conferences, credit, CRM, Crystal, data warehouse, decision-making, delivery, Driving, Financial, Financial Analysis, Imaging, Innovation, Insurance, Marketing Strategies, marketing, Market, Access, Access Database, Excel, natural, enterprise, next, operational data store, Optimization, organizing, predict, presenting, coding, Speaker, Public Speaking, quality, Radiology, reporting, research, sales, scripts, SQL, staffing, strategic, Strategic Planning, Employee Development
COMMUNITY SERVICE & AWARDS
*2016-2017 President of Lowcountry Chapter of Credit Unions
*Received the 2015 Dora Maxwell award for Social Responsibility and Community Service
*2014 Southeast CUNA Management School Finalist - 2nd Year Project
*2013 Lowcountry Chapter of Credit Unions Protégé
*Verint Driving Innovation 2012 Innovator of the Year Award for Branch Excellence
*Research Analyst for the A21 Campaign www.thea21campaign.org