Strategic communications leader with 16+ years of experience at B2B Fortune 500 Company. Strong ability to lead and manage strategic go-to-market communication plans that align and deliver against the business priorities and initiatives. Accomplished in aligning vision, goals, and objectives across departments while creating high-performing teams. Versed in all aspects of marketing and employee engagement campaigns from concept development to execution and launch.
Marketing Strategy Development
Lead MarComm role for the Pest Elimination division for North America. Responsible for leading the strategic planning and development of comprehensive communications projects to support the goals and objectives of the division. These projects include new program launches, executive communications, annual meetings/events, recognition, content management, HR/Safety initiatives, change management projects, commercial solutions technology launches and overall branding and divisional messaging efforts. Responsible for building, managing and developing team of three strong performing marketing communications associates. Manage $4M budget.
Led marketing communication strategy to execution for Institutional Foodservice. Managing these parts of the business; 360 of Protection Program, Warewashing, FSR Trade Advertising and Ecolab Brand Distribution (extensive work solidifying the Sysco/Ecolab partnership and relaunch of the Keystone brand). Specifically, responsible for branding, program launch support, collateral design and management, video production, web development, direct email campaigns, tradeshow coordination, advertising, promotions/contests and vendor relationship management. Manage and plan $1M budget.
Purchasing Specialist (promoted 2001) Management of office expenses for the Director of Operations. Coordinated and processed Accounts Receivable and Accounts Payable transactions on a daily basis. Ran checks on a weekly basis. Coordinated promotional projects and completed miscellaneous office tasks as assigned.
Promotional Research and Development (promoted 2000)
Responsible for creative idea generation and research for promotional and direct mail campaigns. Responsible for training two project coordinators.
Project Coordinator (promoted 1998)
Supported promotional product sales representative by providing creative ideas for presentation, requesting quotes, placing orders with multiple vendors, proofing of products and logos, and provided follow up to the customer. Trained Customer Service position.
Provided daily customer service support for 5 promotional company store programs. Streamlined company store inventory reports for customers and heavily monitored warehouse to streamline pick, pack and ship process.
Ecolab 2009 Global Circle of Excellence Marketing Award Winner (Launch of Sysco Keystone Brand)
Ecolab 2009 Institutional National Medallion Award Winner (Sysco Partnership)
Ecolab 2014 Global Marketing Excellence Winner (Pest Elimination Web Portal Launch)
Ecolab 2015 Pest Elimination National Divisional Award Winner (Most Valuable Player)
Ecolab 2017 Institutional Marketing Excellence Award Winner (Launch of Pool and Spa Program)
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