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Senior Marketing Communications Manager Resume Example

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Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary
Dynamic senior marketing leader with a track record of marketing excellence in fast-paced environments where strategic marketing communications is recognized for driving business growth. My experience has focused on the global food and beverage industry, developing brand marketing communications strategies, integrated marketing campaigns, category innovations and public relations programs.
 

Skills

Channel marketing

Media relations – B2B and B2C

Corporate communications

Digital marketing

Marketing automation –Oracle Eloqua

Social media

Trade show management

Experience
02/2015 to
Senior Marketing Communications Manager Danaher Danville, PA,
  • Develop and execute the North American integrated marketing communications program across all market segments and innovation platforms through a comprehensive portfolio of marketing communication and branding tools 
  • Lead cross functional teams to explore new market opportunities to develop campaigns that will drive profitable growthDevelop and report metrics to evaluate and maximize ROI for strategic programs and marketing campaigns
  • Lead North American marketing communications digital strategy to include website, CRM and marketing automation
  • Lead development of brand strategies for North American businessManage social media strategy
  • Oversee trade show program and key customer eventsLead trade media relations programManage marketing communications finance and budget 
  • Supervise North American marketing communications team 
  • Agency and vendor management
09/2011 to 02/2015
Marketing Communications Manager Siemens Corporation Cypress, CA,
  • Directed integrated marketing communications strategies for Beverage, Dairy and Industrial segments (channels)
  • Co-managed all trend marketing/springboard marketing communications plans
  • Led cross functional teams to explore new market opportunities to develop campaigns that will drive profitable growth
  • Managed content development
  • Managed North American digital technology solutions to include proprietary app development and deployment, e-marketing and mobile solutions
  • Oversaw trade public relations and social media engagement 
  • Liaised with marketing communications leads in four other regions
  • Managed Salesforce.com (CRM) campaign management and report ROI
  • Managed trade shows and innovation days
  • Served on Brand Activation team for Ingredion global rebrand
  • Liaised with global, corporate, investor and internal communications to support C-suite
  • Served as day-to-day contact for agency of record – Slack & Company
  • Supervised marketing specialist
06/2010 to 09/2011
Account Supervisor 22Squared Atlanta, GA,
  • Provided strategic program leadership through trimester programming to include management of ~10 national programs across three retail channels per year
  • Served as agency lead for Miller Lite Convenience Store Brand Manager and Associate Brand Managers
  • Liaised with Above the Line advertising agency to ensure ATL/BTL continuity
  • Drafted inspiration and design briefs, collaborated with Insight & Strategy (market research) to provide Points of View (POV) and oversaw in and out of scope projects
  • Managed client projects through a knowledge of the client’s business, key competitors, market position, distribution channels, and legal parameters
  • Collaborated with Group and Account Creative Directors to contribute to the creative component of projects from brainstorms and pencils through production, photo shoots, and final studio art
  • Managed partner agency relationships across disciplines (e.g. PR, multicultural, digital, cross merchandising, sports marketing and more)Managed a staff of two to three Account Executives
  • Oversaw financial budgets – client and internal
05/2004 to 06/2010
Marketing and PR Manager Healthpoint Des Moines, WA,
  • Developed, implemented and oversaw strategic brand marketing plans to support business growth (annual CAGR of ~35%) 
  • Led highly technical and scientifically-based brand marketing and PR strategies for clients including: Abbott Nutrition, Jamba Juice, Barbara's Bakery, PepsiCo/Frito Lay, Safeway, White Wave/Horizon Organic, and more
  • Oversaw production of new materials, programs and campaigns to include advertising – planning and buying – Salesforce.com campaign management, social media, website development and search engine optimization, events and trade shows (>25 per year), newsletters, sponsorships, and community relations 
  • Managed all outside marketing and public relations agencies and vendors 
  • Supervised Marketing Specialist and Market Analyst Developed, implemented and oversaw global strategic PR plans to include external and internal communications, media relations, crisis communications, and speaking engagements 
  • Successfully developed and executed the global launch of three new health and wellness ingredients and >20 consumer packaged goods introductionsDefined written, verbal and graphic standards for external and internal communications
  • Served as chief GTC Nutrition spokesperson – developed and prepared senior leadership for speaking engagements
08/2003 to 04/2004
Communications Specialist Dignity Health Scottsdale, AZ,
  • Organized and coordinated corporate events to include a one month tour of national home building divisions 
  • Wrote, proof-read and edited in-store collateral materials, websites, press releases, newsletters, and corporate videos 
  • Developed and implemented various corporate communications programs
11/1999 to 08/2003
Public Relations Specialist Avalara Inc. CO, State,
  • Spearheaded in-store (400+ retail locations) launch of community relations campaign – established partnerships with the Ronald McDonald House Charities and A-list celebrities
  • Managed athlete and celebrity endorsement activities to include in-store programs, appearances and events, contracts, and billings
  • Served as day-to-day contact for the National Football League (NFL) and the National Sleep Foundation (NSF)
  • Launched integrated marketing and PR campaign for the Sleep Number® brand – secured over 20 million media impressions during first-year efforts 
  • Media relations – served as day-to-day contact for Carmichael Lynch Spong (CLS) PR agency
  • Corporate event planning and communications – assisted in developing shareholder communications and annual reports
Education and Training
Expected in
Bachelor of Science: Public Relations - Mass Communications
St. Cloud State University - St. Cloud, MN
GPA:
Activities and Honors
Member of the Business Marketing Association (BMA - a division of ANA), Chicago chapter 2011 - Present
 
Past President, Senior Delegate of International Association of Business Communicators (IABC) 2002-2011
 
Member of the Public Relations Society of America (PRSA) 2000-2004

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Resume Overview

School Attended
  • St. Cloud State University
Job Titles Held:
  • Senior Marketing Communications Manager
  • Marketing Communications Manager
  • Account Supervisor
  • Marketing and PR Manager
  • Communications Specialist
  • Public Relations Specialist
Degrees
  • Bachelor of Science