Senior Manager, Global Marketing CommunicationsVerifone － Atlanta, GA
Lead planning and execution of content-driven campaigns to drive sales and perception of Verifone as a leading payment solutions innovator for financial services, retail, petroleum and transportation verticals around the globe.
Manage and expand pipeline of strategically-relevant content, and manage its delivery to targeted external audiences through field marketing teams and digital channels.
Collaborate with PR, Design and Engineering teams, as well as industry partners, on content strategy and development.
End-to-end ownership of marketing automation and lead generation strategy for product launches and trade shows.
Monitor regulatory changes and brief internal stakeholders on potential impact to business and marketing strategies.
Manage strategic marketing alliances with industry associations and co-sponsors.
Partner with Internal Communications on driving cultural change throughout the organization.
Manage global email marketing infrastructure in collaboration with internal stakeholders and third-party vendors.
Advise regional marketing leaders on lead generation and qualification strategies and best practices.
Led training and company-wide migration to a new marketing automation platform.
Strategically drove adoption of digital marketing standards and processes throughout the organization.
Planned and executed multi-channel campaign recognized for securing business commitments from 50+ third-party application developers in less than 3 months.
11/2013 to 07/2016
Manager, Global Marketing CommunicationsVerifone － Atlanta, GA
Leveraged press, analysts and industry associations to educate investors, channel partners and retail, petroleum and SMB decision makers on the value of Verifone's technology and services offerings.
Built and managed strategic press and analyst relationships resulting in publicity used by Sales & Marketing teams to generate new business.
Crafted press releases, case studies, white papers and thought-leadership content for social media, corporate website, keynote presentations and webinars.
Regularly trained company executives on best practices for analyst briefings and media interviews.
Collaborated with event organizers and industry associations to drive share of voice at major trade shows.
Ensured messaging alignment across external channels in partnership with global and regional marketing teams.
Served as crisis communications lead within cross-functional teams.
Earned +20 industry awards for Verifone in less than 2 years.
Credited for proactive crisis communications campaign that helped prevent failure of >1 million payment devices.
Won Sales Enabler of the Year award 2 years in a row for media and analyst relations campaigns credited Verifone's President of Verifone North America for helping the region meet its sales objectives.
02/2011 to 11/2013
Manager, Marketing CommunicationsMueller Water Products － Atlanta, GA
Led end-to-end planning and execution of marketing communications campaigns integrating media relations, analyst relations, trade shows, webinars, videos and digital marketing channels to drive awareness of MWA and its subsidiaries among decision makers in global water, electric and oil & gas markets.
Established MWA's first analyst relations program.
Built a cloud-based system to efficiently manage and track relationships with industry analysts and engineering firms.
Increased earned publicity in trade publications and analyst reports through strategic media and analyst outreach.
Trained company executives on best practices for analyst briefings and media interviews.
Fully managed company participation infor 5 global tradeshows each year.
Created and designed e-newsletters and print/digital product brochures.
Spearheaded company social media strategy and execution.
Managed design, content development and rollout of new corporate and subsidiary websites.
Drafted press releases, bylined articles, case studies, talking points and media/analyst-facing presentations.
Partnered with Human Resources to promote open enrollment and benefits programs to +4,000 employees.
Managed third-party vendor relationships for corporate rebranding and SEO projects.
Recognized by CIO for analyst relations program and infrastructure (still in use today).
Media relations efforts resulted in +300% increase in company press coverage during 1st year.
02/2007 to 02/2011
Public Relations Account AgentWilliam Mills Agency － Atlanta, GA
Provided strategic media and analyst relations services to B2B software companies serving banks, credit unions, mortgage lenders, and securities and investment firms.
Developed media/analyst relations plans designed to meet clients' business and marketing needs.
Pitched, networked and worked closely with media, analysts and bloggers to optimize clients' exposure.
Secured multiple speaking engagements and industry awards on behalf of clients.
Developed client content, including contributed articles, press releases, white papers, website copy, newsletter copy, and other digital content.
Counseled clients on "best practices" for press interviews and analyst briefings.
Managed training, growth, and recruitment of Account Coordinators and Interns.
Reported to senior management on progress of team members/accounts.
Extended agency's media relationships beyond trade publications and into mainstream outlets, including Fortune, LA Times, New York Times, Wall Street Journal, and more.
Education and Training
Master of Arts degree: Media & Communications StudiesFlorida State UniversityMedia & Communications Studies
Bachelor of Arts: Creative WritingFlorida State UniversityCreative Writing