Professional with a Master's of Science degree in Healthcare Administration and 14 years of progressive experience in community outreach, health policy & advocacy, public relations, marketing, communications, project management and corporate leadership. Relationship Management, Project Management & Leadership
Cross-functional team leadership experience has helped to acquire a successful record of cultivating relationships between employees, board members, allies, and the general public to bring about strategic guidance and team objectives. Strategic planning and project management experience with visionary leadership capability to guide a successful project, such as developing and maintaining a multi-programmatic and intra-departmental communications strategy that creates visibility for and promotes the long-term strategic visionary work of the organization.
Outreach, Advocacy, Public Relations & Human Services
A catalyst for change, that collaborates with influential and progressive leaders, who through communication differentiate their unique value to stand out amongst the rest. Oversee the communications and outreach tasks within the organization. Took the helm of a major public health outreach campaign; combining overall people skills with communications skills to design and implement programs that influence women's health issues under discussion in the medical and media spheres.
Digital Marketing & Development Strategies, Corporate Communications
Oversee and implement the organizational brand strategy. Responsible for developing digital marketing strategies, which includes managing the organizational website (drafting, editing, and updating content). Excellent written and verbal communication skills gained from developing and delivering presentations to various audiences, developing & implementing strategic communications and marketing plans, evaluating internal communications programs to make recommendations for improvements, and writing for various outlets.
MailChimp | WordPress | Razor's Edge | Drupal | NetCommunity Spark | Salsa | Google Analytics, Google AdWords & Google Alerts | Microsoft Office | PhotoShop | Canva
07/2010 - Current
National Women's Health Network － Washington DCSenior Communications Manager
Manage digital data by developing, implementing, and evaluating comprehensive communications strategies that complement the organizational goals and objectives, as well as, design all promotional materials.
Create new value opportunities through the use of social media and the Internet, managing Facebook, Twitter, Pinterest, Instagram, and YouTube.
Act as marketing content subject matter expert cultivating digital marketing strategies while planning, implementing and evaluating marketing and outreach efforts to achieve appointed program goals and positive health outcomes.
Digital strategy marketing and media, drafting, editing and disseminating e-alerts on grassroots/advocacy, fundraising and women's health news.
Oversee and implement organizational branding, including style guides, website development and management, online advertising, writing and providing editorial assistance of feature articles for the organization's newsletter.
Collaboratively working with the leadership team to develop stories and pitch ideas to media outlets.
Write compelling press releases and press statements to be sent to local, regional and national media.
Maintain and utilize media services to propose responses that would leverage the organization within the media.
Responsible for communicating promptly and effectively to requests for response, interviews, research, photos and information from the media.
Also, develop and manage the media database.
Serve and support a broad and diverse membership by collaborating with the membership and program departments to increase consumer/member engagement and to inform the public of advocacy campaigns through various marketing and communication efforts.
Project management expertise in leading two website redesign projects, manage vendor and consultant work plans, contracts, invoices & evaluations and demonstrated knowledge of budget development and management.
Manage the health information department and all related tasks (blog, weekly Q&A column, fact sheets and other related health education resources), with the goal to inspire new and innovative business practices.
Manage the communication internship program, which includes interviewing, training, and project & task management.
02/2005 - 07/2010
Dell Perot Systems － Washington, DCHealth Information Specialist
Upheld a strong client relationship by assisting the general public, health care professionals, educational institutions, and federal and non-federal organizations to increase awareness of womenshealth.gov and girlshealth.gov initiatives.
Prepared custom responses for health care consumers on various health care issues.
Served as a liaison between the government and public related to all programs that were offered by the Office on Women's Health, DHHS.
Disseminated and interpreted complex information regarding the causes, prevention and diagnosis.
Supported the Marketing and Outreach Department by attending local and out-of-state conferences and special events.
Developed partnerships with women's health organizations and developed promotional materials and located media spotlights and treatment of health related conditions for health care consumers.
Analyzed market trends to gain knowledge in women and girls' health to aid in the development of health initiatives sponsored by the Office on Women's Health, DHHS.
Presented and/or assisted with the coordination of training and in-services on various women and girls' health topics to staff and the public, as well as, located presenters from various organizations to present the increase of its awareness of health trends and services.
Designed and assisted in the development of new policy manuals to be utilized within the department.
06/2002 - 02/2005
Inova Health System － Falls Church, VAPhysical Therapy Technician
Assisted and participated in a companywide marketing campaign that promoted the clinical awareness of Inova Health System Rehabilitation clinics.
Aided in the development, teaching, and supervision of exercise programs and activities of daily living.
Presented and/or assisted with the coordination of training's and in-services to staff members on topics related to physical medicine and rehabilitation.
Assisted Physical Therapist and provided administrative support to all staff members to ensure quality patient care, which included patient relations and facility management.
Seton Hall UniversityM.S: Healthcare AdministrationHealthcare Administration
George Mason UniversityB.S: Exercise ScienceExercise Science
Department of Health and Human Services
administrative support, PhotoShop, advertising, branding, budget development and management, conferences, consultant, content, contracts, client, database, diagnosis, drafting, Drupal, Edge, editorial, editing, special events, facility management, feature articles, fundraising, Google Analytics, government, health education, leadership, managing, marketing strategies, market trends, marketing, marketing and communication, Microsoft Office, Office, newsletter, organizational, patient care, press, press releases, Project management, promotional materials, quality, Rehabilitation, research, stories, strategy, supervision, teaching, website, website development and management