Results-oriented communications leader with strong experience developing and managing complex public relations campaigns; employee and executive communications strategy;executive spokesperson platforms; media training and crisis response efforts for Fortune 500 clients in agency and corporate environments. Strategizer, implementer, deliverer. All-around go-getter with a proven track record of influencing media and executives, and building a strategic and positive impact across teams and organizations. Never settles for less than exceptional; even on weekends.
Developing complex internal and external communications campaigns; driving corporate crisis response and reputation management efforts; creating thought leadership messaging and content; managing influencer relations; spearheading executive and employee communications; distilling complex data and metrics into compelling, digestible insights for leadership, media, internal and external audiences; developing and fostering deep relationships with internal partners and stakeholders; working with senior leadership to counsel on and influence communications strategy; managing corporate storytelling
Manages executive, business, and employee communications strategy for Sales, Marketing and Shared Experiences in Core Services Engineering and Operations (CSEO). Creates compelling narratives that share how Microsoft's innovations can help customers on their digital transformation journey; drives people and culture storytelling for the organization; develops and executes executive social media strategy; oversees and advises on programs that inform, educate and inspire employees.
Worked on various teams across the Microsoft account including Trustworthy Computing, Microsoft Corporate, and currently, Microsoft Office (Modern Work, Life and Gaming).
MICROSOFT OFFICE: Managed PR for Microsoft's Outlook, OneNote, To-Do and Whiteboard businesses. Counseled senior leadership on internal and external communications strategy and leveraged strong engineering and marketing partnerships to turn complicated ideas and concepts into compelling narratives and stories. Proven track record of helping executives and business groups build dynamic messaging platforms and turning these in to high-impact stories in top-tier tech, business and consumer outlets. Drove and executed media engagements and major corporate events such as Ignite and Build.
MICROSOFT CORPORATE: Drove brand reputation management and proactive storytelling related to Microsoft's Nokia, Diversity and Inclusion, and Recruiting businesses, and planned/executed conferences, events and Campus tours for international media. Developed strong cross-functional relationships with key stakeholders while leading strategic global news planning across the Microsoft organization. This included streamlining and centralizing internal communications processes across all Microsoft product/services groups and departments at scale.
MICROSOFT TRUSTWORTHY COMPTING (TwC): Managed crisis response to mitigate corporate issues/crisis/reputation management incidents with the development of external press strategy and messaging. Led issues-based campaigns and built relationships with key press at national and industry trade publications like The Wall Street Journal and GeekWire to negotiate and neutralize coverage during security, privacy and reliability crisis incidents.
Developed and managed the execution of PR strategy for clients such as Ward
Centers, Bishop Museum, James Campbell Company, Castle & Cooke Hawaii, Farmers Insurance Hawaii and the Hawaii Tourism Authority. Served as a point of contact for APEC delegates and national and international media at the White House Filing Center and CEO Summit during APEC 2011 Hawaii.
Companies Worked For:
Job Titles Held: