Marketing Communications Project Management Resume Example
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MARKETING COMMUNICATIONS PROJECT MANAGEMENT
Summary
I specialize in crafting on target marketing messages for a variety of different audiences, and presenting them in an organized and appealing manner, using a broad spectrum of mediums.
I am able to translate marketing experience to event management. Meetings and events are an extension of the marketing effort, and should be on message, creative, and deliver results.
Highlights
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Accomplishments
- Part of the team that rolled out a new mobile web strategy for our division. I helped create the organization and look and feel for the mobile platform.
- Managed high profile meetings from 20 to 100+ attendees and budgets up to $500,000. I kept meetings on budget and with good attendance and results
- Involved in the social media strategy for our division. Research social media platforms including cost and ROI, and advise on content for social media distribution
- Managed the report to the board of directors for the company. Attended meeting with the president, CEO and other executives in the company to plan and execute the report.
- Led the marketing communication effort for several major product launches for fixed annuity line of business. Fixed annuity sales have grown from $xxx,xxx in sales to $xB in the four years I have been a part of the marketing effort.
Experience
Marketing Communications Project ManagementFeb 2011 to Current
Everi － Cleveland , OH
Everi － Cleveland , OH
- Manage high profile product marketing communications launches and projects from concept to completion, with responsibility for crafting the message, confirming accuracy in all deliverables, completing projects on schedule, as well as tracking metrics on deliverables to ensure they achieve desired results.
- Collaborate with key stakeholders to ensure product marketing communication objectives are met.
- Work with various departments throughout the division to communicate the launch to the field, broker/dealer firms, and producers/advisors via print, electronic delivery and social media.
- Deliverables include product and campaign marketing collateral, websites, videos, press releases, and presentations.
- Serve as the lead associate for the fixed annuity product line, with responsibility to communicate marketing messages effectively, to ensure consistency and accuracy of information across all materials in the product line, and track metrics for marketing pieces to be sure they are achieving desired results.
- Make recommendations for new pieces or changes to existing pieces based on feedback from the field, external advisors, channel marketing and performance of marketing pieces.
- Instrumental in facilitating the creation of a new way to present fixed annuity rate information and to eliminate.
- manual processes.
- Actively involved with division initiatives which seek to further the Retirement Solutions Division and Pacific Life's interests in mobile website/applications, social media, and on-demand video/digital publishing.
- Co-led the team that helped conceptualize, architect, and launch the division's mobile website.
- Part of a team that researched and presented a report to management regarding social media strategy, specifically a Twitter strategy.
Senior Marketing/Events CoordinatorDec 2000 to Feb 2011
Danaher － Charleston , SC
Danaher － Charleston , SC
- Served as Event Manager for Investment Management Division with overall responsibility for the planning and execution of incentive trips, multi-day business conferences, due diligence meetings, and other client activities.
- Duties included: Negotiating contracts, managing event budgets (up to a half million), securing and overseeing vendors, creation of on-line registration websites, developing the theme and creating conference materials, creating presentation materials for business meetings, coordinating golf tournaments, as well as a host of other activities to ensure event's success and client satisfaction.
- Developed content and created graphics for presentations, collateral, websites, promotional materials, etc.
- Effectively communicated marketing messages and the Pacific Life brand.
- Established a corporate identity for a new subsidiary.
- Functioned as business development advocate by working directly and indirectly with clients.
- Researched various marketing communications vehicles as well as the competitive landscape for each product.
- Worked with Product Managers to strategize, develop and implement marketing communication plans.
- Managed the production of the quarterly report to the Pacific Life Board and Executive Committees.
- Participated in the board planning meeting with senior Pacific Life executives to coordinate information and ensure the report included key data.
- Managed the report production process and deadlines.
Creative Services ManagerNov 1999 to Dec 2000
Bergankdv － Urbandale , IA
Bergankdv － Urbandale , IA
- Directed company and client deliverables from concept through delivery including multimedia, video, and commercial productions, websites, marketing collateral, advertisements, point-of-sale materials, and training manuals.
- Managed a team of freelancers, vendors, and one direct report.
- Responsible for strategizing/planning and presenting campaign concepts to clients Highlights: Served as a speaker and subject matter expert in corporate branding at various industry events sponsored by our company.
- Directed/produced video for an international sports supplement chain for their upcoming fitness contest - sold in all their stores worldwide.
- Successfully created a brand identity for a client including corporate colors, typography, logo creation, a complete ground-up redesign of their website, collateral, advertising, direct mail, tradeshow signage and a corporate style guide Advertisements placed in top magazines such as Fortune and Industry Standard;.
Marketing Communications SpecialistMay 1998 to Nov 1999
Tone Software Corporation － City , STATE
Tone Software Corporation － City , STATE
- Responsible for designing marketing collateral for multiple product lines, managed a variety of public relations projects, managed Tone's tradeshow appearances, and attended the show assisting in the sales effort and customer relations.
Multimedia SpecialistMay 1996 to May 1998
Visionary Design Systems － City , STATE
Visionary Design Systems － City , STATE
- Produced internal training and marketing videos, including production work (camera, lighting, sound) and post-production work (mixing, editing).
- Created multimedia presentations for a variety of audiences, designed and implemented web-based training programs as well as traditional collateral pieces.
Education
Bachelor of Arts, Film & Electronic Arts1997California State University － City, State
Film & Electronic Arts
Skills
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Resume Overview
School Attended
- California State University
Job Titles Held:
- Marketing Communications Project Management
- Senior Marketing/Events Coordinator
- Creative Services Manager
- Marketing Communications Specialist
- Multimedia Specialist
Degrees
- Bachelor of Arts , Film & Electronic Arts 1997
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