Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

I am an energetic, versatile, and inventive marketer with more than 20 years of experience in marketing, advertising, and public relations. I am a talented writer with a knack for developing “the voice” of a company. My peers recognize me as a dedicated and passionate employee who is always ready to assist or take the lead when needed.

With my experience in both the non-profit and corporate sectors, I am exceptionally adaptable to change and known to learn quickly in “trial-by-fire” environments. Consistently described as fast, smart, accurate, and humble by my peers, I pride myself on being an essential asset to any company I serve.

Specialties: Branding, online and direct mail campaigns, advertising, writing, graphic design, website development and copywriting, newsletters, logo creation, PR, premium procurement, collateral design, and event planning.

  • Marketing, marketing analytics and research
  • Social media strategy, and analytics
  • Proficient in copy writing, creative writing and proofreading
  • Brand-Building Knowledge
  • Strategic Partnerships
  • Marketing Strategy Development
  • Leadership and Team Building
  • Microsoft Word, Excel, PowerPoint, Teams, Trello
  • Comfortable with both PC and Apple systems
  • Adobe Illustrator, Photoshop, Acrobat and InDesign
  • Graphic design for web and print use
  • Media relations and public speaking
  • Proficient with Zoom, WebEx and other online meeting systems
  • Catering marketing
Work History
Marketing & Communications Manager, 01/2013 - Current
Anthem, Inc. Elizabethtown, KY,
  • Increased brand awareness by developing digital and print marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Planned and organized successful library-wide public relations campaigns, special events and fund development activities.
  • Led marketing and communications action plan items and initiatives that supported organizational competencies and strategic plan.
  • Served as a member of leadership team; collaborated in the development and management of strategic direction for the library.
  • Managed the marketing and communications office: developed budget and monitored expenditures; evaluated effectiveness of systems and workflow and modified them as necessary.
  • Supervised and directed the work of the graphic specialist, digital marketing specialist, and supporting interns. Engaged in selecting, scheduling, delegating, training, coaching and evaluating staff work to motivate and enhance work performance.
  • Designed and conducted surveys, and marketing and public opinion research as part of evaluating library services, resources and programming.
  • Planned, wrote, edited, proofread and produced print and electronic publications such as a quarterly print/mailed magazine and a bi-weekly enewsletter sent to nearly 20,000 contacts.
  • Wrote and executed internal and external communications and maintained the library's style guide.
  • Oversaw the library's social media policy and strategy and coordinated with the Digital Marketing Specialist and authorized contributors to ensure effectiveness as well as contributed content to all library social media platforms: Facebook, Instagram, and Twitter.
  • Managed and directed departmental workflow to ensure efficient and timely completion of content development, design, and production request from internal departments.
  • Wrote and populated timely content for the library website in collaboration with the web application developer.
  • Wrote press releases and conducted multiple television and radio interviews with local media.
  • Advised departments and administration regarding public relations and communication needs.
  • Served on multiple committees.
Marketing Coordinator, 04/2009 - 12/2012
M/I Homes Charlotte, NC,
  • Provided print and digital marketing support and materials for development, museum education, exhibition staff, and gallery staff.
  • Secured media coverage for exhibition openings, tours, programs and events.
  • Facilitated the production of the quarterly mailed magazine.
  • Maintained and updated website content.
  • Executed online marketing initiatives.
  • Designed advertising and museum signage.
  • Recorded live advertisements and conducted multiple radio and television interviews.
  • Served on multiple downtown Kalamazoo committees including Downtown Kalamazoo, Inc., New Year's Fest and the Retail and Restaurant Association.
Marketing Director, 07/2006 - 11/2008
Department Of Defense Atlanta, GA,
  • Developed, designed and executed promotional programs and marketing campaigns.
  • Developed, designed and executed brand initiatives, digital marketing, public relations, trade shows, promotional items and new product initiatives.
  • Supported key sales initiatives.
  • Supervised Senior Marketing Associate and intern staff.
  • Executed strategic analysis and planning.
  • Developed and managed annual advertising, marketing and trade show budget.
  • Coordinated company events.
Certification: Community Media Relations, Expected in 07/2001
Columbia College Chicago - Chicago, IL
Bachelor of Arts: English, Expected in 10/2000
DePaul University - Chicago, IL

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School Attended

  • Columbia College Chicago
  • DePaul University

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