Marketing & Communications Manager (Contract) Resume Example

• Managed hospitality division marketing budget of 300K per fiscal year.
• Creative Director over all print, digital and web-based communications.
• Created marketing and promotional materials for 30 dining, retail and housing locations.
• Managed a team of several graphic designers and a marketing assistant.
• Collaborated with Admissions & Student Affairs on marketing publications that promote campus initiatives.
• Managed digital library of photos and videos used for marketing campaigns.
• Managed email marketing systems (internal communications, promotions, newsletters, email campaigns).
• Collaborated with athletics on design of materials for BIG 12 Conference Championships.
• Managed website via content management system.

Marketing Coordinator - 08/2015 -12/2016

• Controlled the marketing efforts for the Department of Kinesiology and Sports Management.
• Managed content library and created materials based on department objectives.
• Developed and maintained social media accounts.
• Collaborated with stakeholders on campaigns to increase donor support.
• Managed email marketing system (internal communications, announcements, promotions).
• Implemented policies to manage crisis communication and PR.
• Directed graphic design, photography and video production to revitalize online and print collateral.

Communication Instructor - 08/2013 - 05/2015

• Maintained and updated pedagogy manuals for use by other educators.
• Assessed student learning and growth through evaluations, essays and daily assignments.
• Promoted collaboration and problem-solving skills by facilitating group projects and class discussions.
• Covered areas in organizational communication processes, speech communication, interpersonal communication and computer mediated communication.
• Developed training and development programs to overcome student communication apprehension.
• Assisted the Director in curriculum development and new training materials.

• Conducted market research to rationalize category and segment opportunities.
• Managed a marketing budget of 825K per fiscal year.
• Penetrated new markets and retail channels through strategic planning, competitive analysis, product concepts, packaging, pricing, advertising, collateral, promotions, trade shows, and communications.
• Managed internal web-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.
• Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
• Assisted in the development and roll out of HR Employee related campaigns.
• Managed all internal and external communications.