Highly accomplished and seasoned marketing professional with expertise in managing creative direction initiatives within corporations. Skilled in planning and managing complex initiatives that achieve desired goals of profitability, brand awareness, and market penetration. Forward-thinking leader and innovator continually forging new business opportunities, including transforming innovative ideas into new marketing initiatives.
Consistent execution of wide-ranging business development, content creation, brand management, with expertise in event coordination, communications, strategic planning and motivating teams by creating a passion for achieving measurable goals.
Content Creation Government & Community Relations Business Development Vendor & Partner Liaison Account Management | Brand Management Public Relations New Product Launch Campaign Management Strategic Planning |
Managed all external and internal communications, securing 500 media articles and editorials.
Edited and revised all marketing content to guarantee the highest quality of writing.Wrote original content for the official company blog, as well as developed and managed first formal employee communications system to distribute company news and critical information.
Secured media placement in top broadcast stations such as CNN, ABC, FOX, NBC and CBS.
Prepared briefings for shareholder meetings.Established effective working relationships with clients, government officials and media representatives.
Wrote and edited company whitepapers, social media and web content.
Developed a brand identity, including a distinctive graphic style and tone, and.devised optimal communications strategies to reach target audiences.
Evaluated advertising and promotion programs for compatibility with public relations efforts.Wrote and designed effective sales communications collateral.
Planned and publicized events including negotiating vendor contracts, designing promotional materials and budget management.
Increased social media following by 30% through various contests, promotions and content.
Contributed to speaking engagements, conferences and events both off-line and online to increase brand awareness.
Wrote and published human resources documents and employee guidelines.
Edited and revised all marketing content to guarantee the highest quality of writing.
Wrote and edited company whitepapers, emails, newsletters and web content.
Developed a new brand identity, including a distinctive graphic style and tone, for new program initiatives.
Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.
Devised optimal communications strategies to reach specific audiences and create tailored messaging.
Wrote and edited executive presentations and talking points.
Planned and managed logistics for staff and vendors.
Drafted event schedule and led meetings with vendors to review wedding status and proposed changes.
Defined event deliverables and monitored status of tasks.
Developed creative recruiting strategies that met anticipated student needs.
Created new student self-evaluation forms that focused on student performance, competencies, engagement and development.
Supported student integration by helping establish classes, time management and teacher office hours..
Assisted director with presentations for business reviews and meetings.
Organized all monthly and quarterly reviews for students as well as distributing, e-mail blast, web casts, webinars and virtual open houses .
Retention of students' rate of 78% and event attendance rate of 92%.
Drafted news releases, secured TV and print interviews for school promotion.
Managed a project budget for 30 scheduled tradeshows/conferences.
Drafted action plans and led meetings with department executives to review project status and proposed changes.
Collaborated with cross-functional teams to draft project schedules and plans.
Monitored costs, timescales and resources used to achieve 90% on-time rate for transportation.
Served as the single point of contact for project scheduling and changes.
Developed presentations and formal reporting on project progress to clients.
Updated and managed scheduling databases, audited staff work plans and offered recommendations for improvements.
Defined project and company vision, strategies and tactics.
Expanded product and company recognition in the national press to support the sales and marketing teams.
Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.
Organized public appearances, lectures, tradeshows and exhibits to increase brand awareness.
Designed web and other content, including monthly newsletters and promotional calendars.
Planned and organized corporate media and client events.
Acted as communications liaison for five office teams across the region.
Cultivated positive relationships with the community through public relations campaigns.
Managed all media, press and public relations issues and developed corporate communications strategies and programs, including project timelines.
Researched, negotiated, implemented and tracked advertising and public relations activities.
Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.
Organized media appearances, lectures, interviews with key volunteers to increase awareness for initiatives and events.
Planned and organized corporate media and other special events for 56 fundraising events across 22 counties.
Established long-term media sponsorships with major broadcast and radio stations.
Cultivated positive relationships with the community through public relations campaigns.
Managed all media, press and public relations issues.
Estimated media buying and monitored budgets.
Coached and trained volunteers on corporate communications and PR practices for organization.
Increased fundraising goals by 29% by launching the tailored marketing campaign based on event and area.
Planned and negotiated media buys, including TV, radio and print.
Manage advertising database for magazine and edited/proofed articles, media releases and web-based material.
InDesign
Photoshop/Illustrator
Writing
SalesForce/Siebel
MS Office
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