Marketing & Communications Consultant Resume Example
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MARKETING & COMMUNICATIONS CONSULTANT
Executive Profile
Experienced executive with over 10 years of marketing and strategic achievements for leading companies. High-performing leader able to inspire and manage teams to achieve outstanding results. Expert in children and family entertainment.
Skill Highlights
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Core Accomplishments
- Managed the marketing, sales and PR for productions of The Lion King, the top grossing entertainment property of all time.
- Responsible for the high profile launch of the Wallis Annenberg Center.
Professional Experience
Marketing & Communications ConsultantJun 2013 to Current
American Electric Power － New Haven , IN
American Electric Power － New Haven , IN
- Currently consulting on International Brand Management for Feld Entertainment. Responsible for marketing oversight on international productions of Frozen and Disney on Ice. Leading all digital internationally, including the building of global micro sites and social media.
- Brand, Creative, Operations & Strategy Lead for Wallis Annenberg Center in Beverly Hills. Developed marketing campaign vision, strategies, execution tactics and led all efforts, including in areas of digital, social media, and promotions. Planned Inaugural Gala which generated unprecedented PR.
Director, Marketing/Regional EngagementsDec 2008 to Jun 2013
THE WALT DISNEY COMPANY － City , STATE
THE WALT DISNEY COMPANY － City , STATE
- Senior team lead for the marketing and PR of Disney's live touring division. Managed budgets over $10M.
- Led strategy for domestic productions of The Lion King and responsible for national brand growth of this franchise.
- Developed marketing campaign strategies, execution tactics and led coordination of tactical areas, including: print & AV creative, media, digital, synergy, broadcast creative content, publicity (national & field), national promotions, & events; as well as coordinating efforts across the Disney Company.
- Introduced Mommy marketing campaigns for the national tour of Mary Poppins in major markets around the country.
- Oversaw multiple creative and digital agencies.
- Conceived of artist events at Pixar and Disney Studios which reinvigorated The Lion King brand.
- Handled talent relations and partnerships with media and corporations.
- Executive in charge of Disney's entertainment properties in Las Vegas. Negotiated directly with top-level management at Disney and MGM Resorts.
- Oversaw partner relationships around the country, including media agencies, publicists, local presenters and sponsors.
Group Director/West CoastDec 2006 to Dec 2008
SERINO COYNE ADVERTISING － City , STATE
SERINO COYNE ADVERTISING － City , STATE
- Head of the Los Angeles office for the advertising agency Serino Coyne and ran West Coast operations.
- Oversaw sales, marketing, advertising and promotions for the LA and San Francisco productions of Wicked; led the production to grossing over $200M.
- Handled talent for Wicked, Jersey Boys and Spamalot, integrating Wicked characters into city campaigns (Metro, LA Inc).
- Oversaw a group of creative directors, copywriters, and art directors.
- Created new media opportunities and oversaw the development of trailers and commercials.
- Directed media buying at a spend of $200k per week.
- Led national and global marketing meetings, presenting directly to the producers.
- Produced high profile Wicked events and promotions at venues such as Universal Studios Hollywood and oversaw synergy efforts with Universal Studios departments.
National Press & MarketingJan 2001 to Dec 2006
THE WALT DISNEY COMPANY － City , STATE
THE WALT DISNEY COMPANY － City , STATE
- Directed the marketing and publicity for the national tours of Elton John's AIDA and Disney's On the Record.
- Consulted with Disney Live! team and created Mommy marketing initiatives.
- Oversaw advertising budget of $5.5 million.
- Handled talent relations and coached artists on media training.
- Managed the creative development on print, electronic, direct mail and digital advertising for the productions.
- Worked closely with agency on conception and creation of tour specific print and electronic advertising.
- Directed photo, commercial and EPK shoots.
- Oversaw promotions, including American Express and Disney Visa relationship.
- Created promotional tie-ins in cities with major radio and TV partners, as well as national retail partners.
Education
Bachelor of Arts, English LiteratureSyracuse University － City, State
Skills
Powerpoint, Keynote, 5 Year Planning
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Resume Overview
School Attended
- Syracuse University
Job Titles Held:
- Marketing & Communications Consultant
- Director, Marketing/Regional Engagements
- Group Director/West Coast
- National Press & Marketing
Degrees
- Bachelor of Arts , English Literature
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