Marketing Communications Consultant Resume Example
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MARKETING COMMUNICATIONS CONSULTANT
Professional Summary
Authentic and relationship-driven Marketing Communications Strategist with over twelve years of experience partnering with key stakeholders and creative teams to execute brand marketing strategies and content creation. A proactive problem-solver, listener, and communicator who isn't afraid of “managing up” and motivating others to help accomplish team goals. Demonstrated strengths in creative cross-team leadership and communications strategy backed by training and practical experience in advanced digital marketing and business operations management. Earned reputation for exceptional communication skills, delivering on tight project timelines (Agile), and out-of-box thinking and creativity.
Work History
American Electric Power - Marketing Communications Consultant Huntington , WV07/2019 - 05/2020
- Managed internal global go-to-market campaign strategy and execution with global sales team leadership in EMEA, Japan, and India.
- Planned and executed online events and automated marketing programs, producing 4X goal of qualified leads.
- Led content mapping and naming convention strategy for new e-commerce Wordpress website and sales enablement platform, Highspot.
- Managed external creative teams of graphic designers, illustrators, and printers.
- Identified appropriate marketing channels and target customers for campaigns, segmenting potential customers to drive qualified sales lead acquisition.
- Drove internal design process with Engineering leadership to develop new product packaging to align with brand standards and go-to-market campaigns.
- Worked on global team of five creatives and marketing strategists to develop innovative branded digital and print collateral for go-to-market and rebranding campaigns.
Keller Williams, Zuber Group - Director of Operations & Business DevelopmentCity , STATE06/2018 - 01/2019
- Partnered with key stakeholders to develop short-term and long-term sales objectives and strategic marketing plans to meet organization sales goals.
- Increased qualified leads by 40% through planning and execution of successful digital marketing initiatives and leveraging referral network.
- Developed digital company-specific operations manual integrating data sets, Excel spreadsheets, and visual aids.
- Inventoried $100K in office assets to be included in company acquisition.
- Drove internal communications and planned/lead weekly sales meetings improving team morale and growth.
- Collaborated with sales agents and stakeholders to implement strategies for developing and maintaining sales funnel to meet or exceed expectations for business expansion.
Run Before The Sun Apparel - Manager, Brand Communications/FounderCity , STATE06/2015 - 07/2018
- Boosted sales revenue by 40% YOY by focusing on authentic content and building rapport with community using Facebook, Instagram, and LinkedIn.
- Established impactful and strategic partnership with Melanoma Research Foundation, National 501c3, expanding business development opportunities and furthering brand mission.
- Developed a give back program which donated a portion of annual sales to fund melanoma research and education in the United States.
- Monitored inventory and product supply chain leading to decreased production costs.
- Reduced marketing costs by 35% over 2 years by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing in-house processes.
- Invited by Melanoma Research Foundation to attend their annual educational summit to raise awareness and speak with Senate representatives, leading to increased funding for melanoma research and education.
John Fielder Colorado Galleries | Denver Photo Art - Gallery Director & Corporate Account ManagerCity , STATE01/2011 - 09/2014
- Closed $150K in fine art sales in six months through strong relationship and brand communications management.
- Earned 99% customer satisfaction rating among clientele.
- Managed operations, artwork curation, sales, and events of 7,000 square feet gallery.
- Promoted events and exhibits via social media, email, and other communication methods, boosting gallery attendance by 45%.
- Received, photographed, cataloged, researched, and prepared over $1M in fine art photography works for display and sale.
- Maintained detailed gallery records and performed annual inventory of artist collections exceeding $300,000 in-house.
- Nominated to Art District on Santa Fe's prestigious Board of Directors, 2011-2013.
- Identified, hired, and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Organized promotional events and drove community engagement to increase sales volume and drive gallery traffic.
- www.linkedin.com/kellykrush
- www.instagram.com/rushkellyk
Skills
- Adobe Creative Suite; graphic design
- Agile Project Management
- Budget planning and allocation
- Community engagement strategy and execution
- Copywriting, editing, publishing
- Cross-functional team leadership
- Customer relationship management
- E-commerce website design and product integration
- Email automation: design, copy
- External partnerships
- Google Analytics; Google Think
- Internal communications; stakeholder collaboration
- Integrated marketing strategy
- Microsoft Excel; PowerPoint; Sharepoint
- Visual design and content mapping
Education
University Of Denver, Daniels College Of BusinessCity, StateBachelor of Science: Business Operations & Management
- Major in Real Estate & Construction Management, Burns School of RECM
- Leading Member of RECM Student Practicum; Lead team of 45 students, managed allocation of $300K budget, including donations
Certifications
- Six Sigma Project Management Certification, SSGI - Feb 2021
- GAIQ - Google Analytics IQ, Google - Jan 2021
- Advanced Digital Marketing Certification, CDMP - DMI/AMA, Digital Marketing Institute - Dec 2020
- Certified Creative Strategist, Facebook Blueprint - Oct 2020
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Resume Overview
School Attended
- University Of Denver, Daniels College Of Business
Job Titles Held:
- Marketing Communications Consultant
- Director of Operations & Business Development
- Manager, Brand Communications/Founder
- Gallery Director & Corporate Account Manager
Degrees
- Bachelor of Science : Business Operations & Management
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