Beverly Area Planning Association (BAPA) - Marketing Communications and Advertising Consultant Resume Example

• Created digital marketing content for mobile, tablet and desktop touch points, designed for various Walgreens channels including Health Information and Services, and Pharmacy divisions. 
• Developed pharmacy transactional emails, health promotions, and wellness initiatives for Walgreens customers, ensuring optimal user experience.
• Wrote and edited B2C digital copy for weekly promotions, targeted national sales campaigns including Back-to-School, Holiday, and Black Friday sales events.
• Created and reviewed digital content for social media platforms, including Facebook, Twitter and Instagram, adapting to voice and tone of audience.
• Collaborated with SEO and QA teams to create, review, and revise the A/B testing of email campaign performance metrics, based on successful response rates.

• Planned, implemented and executed social media and event strategies for BSM Media client, Baby Brezza, an award-winning baby food maker.
• Managed digital marketing campaigns, using social media, Google alerts, keywords and SEO tools to navigate users to clients' websites.
• Developed and executed social media strategies through Twitter and Facebook.
• Moderated and monitored parenting blog sites and online discussion boards.
• Coordinated promotional events and product demonstrations, working with Whole Foods Market and Bump Club Chicago. 

• Developed, edited and managed content accuracy for website landing pages including WellOnTarget.com and Besmartbewell.com to ensure fresh content and brand identity.
• Reviewed digital content and links to ensure accuracy and compliance with legal, corporate and technical standards.
• Wrote and edited monthly articles for BCBS public (B2C) and member based websites, including bcbsil.com, bcbsok.com, bcbstx.com.

Fifth Third? Bank

• Developed and launched marketing communications strategies to reach Fifth Third Bank branded Visa and MasterCard customers. 

• Planned and executed marketing campaigns through various channels including digital, retail, direct mail, print and promotional events.
• Designed and launched digital email marketing campaigns and web banners, which increased customer acquisitions and retention.
• Managed national and international sweepstakes for HDFS branded Visa and MasterCard programs through online and direct mail.
• Measured performance analytics of direct mail communications.

• Developed BMO/Harris regulatory marketing communications. including three major bank merger & acquisition projects, consisting of 32 total locations. 
• Tracked expenses of more than $1M to ensure project was on budget.??

• Managed client expectations, user experience and project guidelines for promotional events.  Accounts included: OfficeMax, Nabisco, American Express and General Mills.

• Developed, promoted, and executed marketing communications plans for 30 districts in the Midwest, across multiple marketing channels.
• Managed regional marketing budget, and supervised staff of field consultants to distribute more than 220,000 pieces of premiums and promotional items.