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Marketing Communications and Advertising Consultant Resume Example

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MARKETING COMMUNICATIONS AND ADVERTISING CONSULTANT
Summary
Marketing communications professional with more than 10 years of expertise in both digital and print marketing campaigns. Talents include the following:
  • Plan, create, and organize creative and digital content for various websites, including www.wellontarget.com, walgreens.com, bcbsil.com, bcbsok.com, bcbstx.com, and besmartbewell.com.
  • Writing, editing, and proofreading of both digital content and print copy for B2C and B2B product launches, and promotions. 
  • Writing specialties include home page/landing pages, product pages, promotional copy, and shopping cart to ensure the optimal user experience. 
Websites, Portfolios, Profiles
  • https://www.linkedin.com/in/susanstanczak
  • https://www.clippings.me/users/susanstanczak
Experience
Marketing Communications and Advertising ConsultantApr 2015 to Current
Wcg - Pasadena , CA
  • Create, edit and review ad copy, design and layout for ?The Villager,? a monthly regional newspaper with a family demographic, distributed to 15,000 homes. 
  • Design and issue weekly email blasts featuring ads and events. 
  • Promote advertising of ?The Villager? to the community and area businesses through digital and print copy. 
  • Manage outreach to businesses, and handle billing and customer experience.
Senior CopywriterJul 2013 to Jul 2014
Cvs Health - Greenville , SC
  • Created digital marketing content for mobile, tablet and desktop touch points, designed for various Walgreens channels including Health Information and Services, and Pharmacy divisions. 
  • Developed pharmacy transactional emails, health promotions, and wellness initiatives for Walgreens customers, ensuring optimal user experience.
  • Wrote and edited B2C digital copy for weekly promotions, targeted national sales campaigns including Back-to-School, Holiday, and Black Friday sales events.
  • Created and reviewed digital content for social media platforms, including Facebook, Twitter and Instagram, adapting to voice and tone of audience.
  • Collaborated with SEO and QA teams to create, review, and revise the A/B testing of email campaign performance metrics, based on successful response rates.
Independent Marketing ConsultantSep 2011 to Jun 2013
Dish Network Corporation - Byron Center , MI
  • Planned, implemented and executed social media and event strategies for BSM Media client, Baby Brezza, an award-winning baby food maker.
  • Managed digital marketing campaigns, using social media, Google alerts, keywords and SEO tools to navigate users to clients' websites.
  • Developed and executed social media strategies through Twitter and Facebook.
  • Moderated and monitored parenting blog sites and online discussion boards.
  • Coordinated promotional events and product demonstrations, working with Whole Foods Market and Bump Club Chicago. 
Marketing Communications ConsultantSep 2005 to Feb 2013
Ixl Learning - Raleigh , NC
Clients and accomplishments include:   
Blue Cross Blue Shield (BCBS)
  • Developed, edited and managed content accuracy for website landing pages including WellOnTarget.com and Besmartbewell.com to ensure fresh content and brand identity.
  • Reviewed digital content and links to ensure accuracy and compliance with legal, corporate and technical standards.
  • Wrote and edited monthly articles for BCBS public (B2C) and member based websites, including bcbsil.com, bcbsok.com, bcbstx.com.

Fifth Third? Bank

  • Developed and launched marketing communications strategies to reach Fifth Third Bank branded Visa and MasterCard customers.
Harley-Davidson Financial Services (HDFS)
  • Planned and executed marketing campaigns through various channels including digital, retail, direct mail, print and promotional events.
  • Designed and launched digital email marketing campaigns and web banners, which increased customer acquisitions and retention.
  • Managed national and international sweepstakes for HDFS branded Visa and MasterCard programs through online and direct mail.
  • Measured performance analytics of direct mail communications.
BMO/Harris N.A.
  • Developed BMO/Harris regulatory marketing communications. including three major bank merger & acquisition projects, consisting of 32 total locations. 
  • Tracked expenses of more than $1M to ensure project was on budget.??
Regional Account ManagerApr 2005 to Sep 2005
McCann Erickson Worldgroup/Momentum - City , STATE
  • Managed client expectations, user experience and project guidelines for promotional events.  Accounts included: OfficeMax, Nabisco, American Express and General Mills.
Regional Marketing ManagerOct 2003 to Apr 2005
H&R Block - City , STATE
  • Developed, promoted, and executed marketing communications plans for 30 districts in the Midwest, across multiple marketing channels.
  • Managed regional marketing budget, and supervised staff of field consultants to distribute more than 220,000 pieces of premiums and promotional items.
Education
MBA, Business Administration / Marketing1998William Woods University - City, State, USAGPA: 3.8 Magna Cum Laude
Bachelor of Science, Business Administration / Marketing1993Lincoln University - City, State, USAGPA: 3.29 Cum Laude
Applications
  • Sales Software: Salesforce.com, SilverPop.
  • Email Marketing Software: ExactTarget, Constant Contact.
  • Project Management: DropBox, Evernote, Google Drive, Google Docs, and Google Analytics, Agile methodology.
  • Desktop Publishing Software: Adobe Photoshop & Illustrator, HTML, InDesign.
  • Social Media: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google.

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How this resume score could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

68Fair
Resume Strength
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  • Formatting
  • Word choice
  • Measurable results
  • Strong summary
  • Clear contact info
  • Typos

Resume Overview

School Attended

  • William Woods University
  • Lincoln University

Job Titles Held:

  • Marketing Communications and Advertising Consultant
  • Senior Copywriter
  • Independent Marketing Consultant
  • Marketing Communications Consultant
  • Regional Account Manager
  • Regional Marketing Manager

Degrees

  • MBA , Business Administration / Marketing 1998
    Bachelor of Science , Business Administration / Marketing 1993

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