Driven leader in search for employment within the business management work force. Communications specialist with expertise in marketing and event coordination in a fast-paced environment.
Skills
SEO
CRM
Social Media
Event Planning
Public Speaking
Marketing Strategy
Project Management
Campaign Management
Communications Strategy
Internet and E-mail Marketing
Budgeting and Financial Management
Team Leadership, Training and Development
Education and Training
Missouri State UniversitySpringfield, MOExpected in 05/2020 – –Bachelor of Arts:Marketing And Communications - GPA:
Bachelor of Arts in Communications with a focus on Interpersonal, Intercultural Communications. Additional studies in Marketing and Event Planning.
Experience
L3harris - Marketing and Communications Chairman San Leandro, CA, 11/2016 - Current
Worked with Nissan Executives and Chief Product Specialists to coordinate marketing activities focused on successful promotion of automotive enthusiasts through annual events.
Managed, mentored and developed a successful committee of minimal experience through remote management planning.
Met deadlines consistently with high-quality work in line with demanding expectations and objectives.
Administered development and design of marketing communications materials through internal teams and outside vendors.
Executed updated marketing plans to increase branding exposure, customer traffic and attendee rates.
Led concept development and organized sales and operations resources.
Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Z Car Club Association - Event Chairman City, STATE, 11/2016 - 06/2021
Promoted public profile by delivering speeches, writing articles and presenting at the convention as public face of organization with 1,000+ guests over a week long event.
Prepared, negotiated and executed marketing and service level agreements with vendors and host properties.
Directed regular monthly business meetings of Board of Directors for decision-making on budget expenditures, strategic planning and personnel issues over the 3 year planning.
Offered recommendations to board on ways to improve success of proposed plans and assure efficient execution and high attention to quality.
Administered day-to-day operations, including accounting and budget management, marketing performance metrics and customer service.
Executed on-time, under-budget project management to adhere to project road map.
Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
Recruited young professionals with drive and dynamic skills to build success within organization, long term.
Z Car Depot - Inventory Management Specialist City, STATE, 06/2020 - Current
Provisioned supplies based on prioritization, availability and distribution capabilities.
Revised production schedules to account for changing designs, shortages and other types of interruptions.
Assessed current inventories and brought in supplies to keep stock within optimal levels for expected demands.
Collaborated with management, sales and engineering to adjust plans and maintain targets.
Developed reports for leadership compiling data and insights into inventory, trends and sales with focus on readability and brevity.
Performed scheduled inventory counts and supply audits.
Received, checked-in and stocked merchandise throughout store, helped maintain store inventory levels and assisted with orderliness and cleanliness of sales floor and stock room.
Logan's Roadhouse - Bartender and Shift Manager City, STATE, 03/2013 - 03/2020
Devised innovative strategies for increasing bar revenue by introducing new concepts and signature drinks, developing promotions and creating customer engagement events.
Managed customer service by training staff, overseeing operations and resolving issues quickly.
Analyzed market demographics and adapted restaurant designs and menu to cater to targeted market.
Interviewed, hired and trained staff on bar practices, customer service standards and productivity strategies which improved customer retention and bolstered sales.
Kept detailed inventories of bar supplies and stocked work areas to maintain workflow efficiently.
Processed 45% daily restaurant revenue on average day with totals as high as 65% during special events and promotions.
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