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Internal Communications Director Resume Example

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Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary

A creative, results-driven Director of Marketing & Communications respected for planning and leading comprehensive marketing strategies in support of business objectives. Proven track record of developing and spearheading overall communications, marketing systems and branding focusing on advertising, public relations and internal/external initiatives in competitive markets. Motivational, influential leader and collaborator who builds and guides high-performing teams in realizing project goals. Out-of-the-box, analytical thinker committed to driving continuous improvements in strategic planning, market research and performance tracking to enable growth.

Skills

Digital Marketing

Strategic Visioning

Budget Management

Web Design

Email Marketing

Graphic Design

Campaign Management

Market Research/Analysis

Media Planning/Buying

Public Relations

Brand Development

Visual Presentations

Leadership

Education
Louisiana State University Baton Rouge, LA, Expected in 2012 Bachelor of Arts : Marketing - GPA :
Experience
Crown Castle Usa Inc - Internal Communications Director
Apex, NC, 07/2019 - Current
  • Develop effective new channels and manage the intranet to devise and drive core messages for maximized operational productivity and efficiency.
  • Key Projects:
  • Collaborate directly with executive leadership to identify business needs, objectives and strategies for increased employee engagement.
  • Establish and implement key reporting areas for sharing company success and engaging employees in the process to continually improve performance.
  • Coordinate, conduct and manage various corporate events involving 6 out of state offices, assuring all events run smoothly and efficiently.
  • Design and execute a multi-year internal communications strategy and plan through various channels (magazines, videos, etc.) to revamp internal communications for a variety of audiences.
  • Provide strategic advice to management on internal communications and restructure/supervise a wide range of internal communication channels addressing a variety of audiences.
  • Improve the communication of strategy, corporate values, business results and company news by designing and integrating internal communication strategy for marketing, sales and corporate social responsibility initiatives.
Eaton Corporation - Marketing Director
Virginia, MN, 08/2018 - 08/2019
  • Designed, oversaw and distributed a $3M budget and led KPI reporting/tracking to optimize department performance.
  • Key Achievements:
  • Created and managed effective marketing efforts for 50+ urgent care clinics nationwide, boosting awareness by up to xx%.
  • Spearheaded the clinical, operations and marketing team of xx through strategic blitz campaigns for clinic openings with xx unique impressions.
  • Led 10 clinic groups to an $800K cost savings by decreasing spend in traditional channels and appropriating additional funds to digital outlets.
  • Created an innovative PPC campaign increasing repeat patients from 2% to 3.8% in 4 weeks.
  • Analyzed market trends to develop strategic marketing initiatives focused on the company's target audience.
  • Planned and executed regional market research activities to strengthen consumer engagement with the brand.
Trace Security Branding - Owner/Managing Director
City, STATE, 08/2016 - 08/2018
  • Offered exceptional marketing consulting and web design for small to medium-sized businesses.
  • Marketing Operations:
  • Guided a client in the transition from an eBay store to a personally optimized eCommerce website, eliminating fees and increasing sales by 6% in 30 days.
  • Collaborated closely with clients to optimize digital best practices, leading to a 93% client satisfaction rating.
  • Trace Security Advertising:
  • Established an original brand name and digital presence within a highly competitive environment for Trace Security, a company specializing in IT security compliance software for various industries.
  • Produced brand development with a focus on pay per click advertising through Google AdWords centered on webinars and reference materials for the business owners and IT departments in each industry.
  • Increased PPC traffic by 100+% and elevated the conversion rate by 292% in 60 days, from 1.7% to 3.2%.
  • Arrow Termite & Pest Control Website:
  • Served as project manager for Arrow Termite & Pest Control's complete website redesign, maintaining their high organic ranking.
  • Created a fail-proof strategy for a smooth domain transition to maintain the client's business lead acquisition, boosting clicks by 5K+% in a 6-month period, including 450% within 30 days.
  • Provided organic keywords, a new website design, site structure, on-site optimization, local SEO and content strategy to position the client as the leader for pest control in the Louisiana market.
  • Assurance Financial Web Redesign:
  • Directed a complete website redesign for Assurance Financial, a mortgage lender servicing the entire nation with branches covering a vast amount of the Southeast.
  • Conducted extensive research and competitive analysis to identify consumers' needs and design specific content catered to their objectives.
  • Generated a 62% increase in quality website traffic within 45 days, with 8% transformed to high converting leads for the loan officers.
Interests

Member/Trainer, Louisiana Small Business Development Center: 2017 - 2019

Technology & Tools
  • Microsoft Office, WordPress, Wix, Hubspot, Google AdWords, Google Analytics

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Resume Overview

School Attended
  • Louisiana State University
Job Titles Held:
  • Internal Communications Director
  • Marketing Director
  • Owner/Managing Director
Degrees
  • Bachelor of Arts

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